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  1. 1. Who have we worked with? 1
  2. 2. Credits 2 A Facebook Preferred Marketing API Developer Red Herring Top 100 Award Winner 50 Serving clients around the Countries world
  3. 3. Easy campaign creation 3“EngageSciences allows us to createand manage multiple campaignssimultaneously with limited resourceThe mixture of campaign typesand frequently refreshed contenthelps to keep users engaged”Chris Howard, DirectorOnline Marketing, Play.com
  4. 4. CMS for Facebook pages 4
  5. 5. Mobile users can participate 5Facebook doesn‟t support tabs on mobile. We use smartURL‟sPeople are not able to interact with your and device detectioncontent and campaigns. Clicking on a link to serve up a mobilein the newsfeed will not show your tab. view of your tabs
  6. 6. Publish campaigns to partners 6 The partner clicks on a link and can preview and then add the tab A unique activation code and link allows partners to add your tab to their FB page In a couple of simple steps
  7. 7. Multi-territory flexibility 7With full page localisation theadministrator may clone a pagefrom the original master, andprovide an alternative layoutincluding different content foreach chosen country 1 Full page territory & language localisation Partial page territory & language localisation Partial page allows for an 2 advanced form of territory and language personalization. It solves the case where only a particular area of the page needs to change
  8. 8. Pages with overlaysFacebook Devices PageDevice List PageCreator: Lee Shepstone | Modified: Thu May 24 2012 8 Top Phones Share The Amazing Lumia 900 FREE from £30/ month on contract Buy now Learn more Beautifully different Nokia Lumia – t he f astest way t o your favourit e people, places, and t hings. Learn more Device Title Lumia 800 Device Title Lumia 610 NEW Lumia 900 Device Title Device Title Device Title
  9. 9. Action Specs & Advocacy 9 Incorporate custom actions specs for your brand that generate stories across Facebook and that can also be used for ad targeting. In this example Nokia are using „Want it‟ and „Own it‟. Advocacy is used to help promote the product on the overlay details page. This is collected, filtered and published from Engage Sciences
  10. 10. Reviews & pricing feed 10Real time pricingfeed integrationensures the latestprices acrossoperators isdisplayed to fansA Bazaarvoiceintegration showsproduct reviewsto fans on theoverlay productdetails pageensuring all formsof socialadvocacy are ondisplay
  11. 11. You know your audience 11
  12. 12. The value & activity of each fan 12 Being able to execute a social campaign is only the beginning We create a record for every fan who interacts with your campaigns, so you can understand who they are over time and the conversions they drive amongst their friends. It is a goldmine of data that can be used to
  13. 13. Loyalty programsRefer a friendStart: Understand the program and get incentivised to startCreator: Lee Shepstone | Modified: Tue Apr 03 2012 Refer a friend Reward dashboard: Check your rewards and earnings Creator: Lee Shepstone | Modified: Tue Apr 03 2012 13 Refer a friend Share Refer a friend Share Share. Reward. Earn. Refer hello alex Welcome back to your reward dashboard. 9 Friends invited so far. You can always invite more. one Refer just one friend to five Refer five friends to Nokia win Our top referrers can win 1 Referral unlocked. Get 25% off any Nokia speakers or headphones accessories. Claim Nokia, and claim your and youll get an fabulous prizes. Each reward. Your friend gets exclusive reward only month we give out a deal too. available here. amazing and exclusive prizes to our most loyal fans. 2 More referrals to go. Unlock your next reward when you reach 5 referrals. Your friends whove joined Nokia refer a friend Recent fans collecting rewards Refer Invite more friends Share to all Get more friends on board Post to your wall, earn when friends click through Invite Share
  14. 14. That reward influenceRefer a friendCheck redemption: An invitee returns to the system to redeemCreator: Lee Shepstone | Modified: Tue Apr 03 2012 Refer a friend Enter: Confirm details, and supply proof of purchase Creator: Lee Shepstone | Modified: Tue Apr 03 2012 14 Refer a friend Share Refer a friend Share Earn hello octavia 1 Reward unlocked. See your rewards below. Have your sales receipt or IMEI number Share Rewar ready to claim. 2 More great offers Click to see more offers available. almost done Please confirm the details we have are correct. £50 off. Get £50 off a White Nokia Lumia 800 from Carfone Warehouse. Exclusive to Facebook. Name: Octavia First name Moneypenney Surname d Claim my reward Email: Octavia@gmail.com I would like t o be not ified about f ut ure deals and offers f rom Nokia Dawson Moneypenney recommended these offers to you Proof of purchase Please upload a scanned copy or picture of your receipt, showing the purchase of your device. It can be in jpg, png or pdf format. Provide more great offers Facebook Exclusive Receipt : Upload rewards, £50 off a White Lumia 800 If youre looking for a white Nokia Lumia, Device Identification - IMEI number deals and offers to 3 is the place to go. This is an exclusive offer to Nokia Facebook fans. Please carefully type your IMEI number into the space below . You can get it from your phone by typing *#06#. Get Voucher £10 worth of apps IMEI: people in Get your Facebook exclusive code, which entitles you to a free set of games on Windows Phone 7. Finish return for Get Voucher providing referral Recent fans collecting rewards, you can too. conversion Refer s amongst their
  15. 15. A console to find & publish fans 15 1 Set up feeds that concern your campaign from across the social web 2 Monitor, filter, find and publish to your campaign pages