Engaging Customers On Facebook

Engaging customers on facebook

Steven Cox, CEO

TakeLessons.com

April, 2009

About TakeLessons

Music & voice lessons for hobbyists

Music programs for schools, community centers, corporate wellness

Teaching locations in 400 USA cities

The Problems We Solve:

Who do I trust?

How do I stay motivated long enough to see results?

It’s a reflection of real life… at the speed of the internet

Don’t ignore the movement… “ Right now, your customers are writing about your products on blogs and re-cutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook.” - Forrester’s Charlene Li & Josh Bernoff (Groundswell 2008)

How can your business participate?

Rules

Getting social is not just about advertising…

It’s about engaging

It’s about conversation

It’s about people!

Humanize Your Brand

Increase your facebook G.P.A. G roups, P ages, and A ds

G roups http://www.facebook.com/groups.php

Use G roups for:

Causes

Use G roups for:

Causes

Common Interests

Use G roups for:

Causes

Common Interests

Professions

G roups http://www.facebook.com/groups.php You don’t have to create a new group. Join and participate in a group that is already active.

P ages

Use P ages for your business :

“ Profiles for Brands”

Show your company personality

Join the conversation

Post interesting and relevant content

Pictures, video, twits, discussions, polls

P ages http://www.facebook.com/pages/create.php

Customers can ask questions & interact with us easily Show the human side of your brand. Be real people. Your wall comments show up on your fan’s walls, which extends your brand Notify your customers of events Integrate your blog into your Page in less than 2 minutes

A ds http://www.facebook.com/advertising/