Driving Change, Creating Experience & Moving Forward - U Game U Learn 2010

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Driving Change, Creating Experience & Moving Forward U Game U Learn 2010 Michael Stephens. PhD | Assistant Professor Dominican University GSLIS www.tametheweb.com www.dom.edu/gslis

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/dg_pics/3031181785 “The Library is unlimited and cyclical” Jorge Luis Borges

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Librarians - make people feel welcome - and personalize their service. Samuel Green http://www.ﬂickr.com/photos/ciro/288022773 “Personal Relations between Librarians and Readers,” American Library

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 1876

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Core Values Evolve

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Stewardship

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/mediaeater/197563926

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/cornelluniversitylibrary/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Service

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/mollyali/2810806395/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/ndm007/1425079226/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Access

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/guybrariang/2381377612/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Intellectual Freedom

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/ﬂorian_b/44227093

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Literacy & Learning

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/shanghaidaddy/3443631316/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Let our core values guide everything we do.

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Reﬂective practice http://www.ﬂickr.com/photos/vgm8383/2381791019

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/fornal/363700193/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Encouraging or Discouraging?

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/nomextra/165320894

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/auntie/104031952/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Perform a “Kindness Audit.”

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 What gets in our way?

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/escapist/283209148/ Institutional Culture

http://www.ﬂickr.com/photos/smb_ﬂickr/2123196801 Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Embedded staff.

Michael Casey | Michael Stephens | The Transparent Library | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Silos of knowledge

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/kjirstinb/243134093/ Outdated Methods

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/sam_and_ian/89836895/ Organizational structure

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Barriers & Rules

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Mindset

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Technology

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Technolust?

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Technostress http://www.ﬂickr.com/photos/ndm007/510980765/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Techno- divorce http://www.ﬂickr.com/photos/margaretv/2766359549

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Technoshame http://www.ﬂickr.com/photos/svenwerk/107267802

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Technophobia http://www.ﬂickr.com/photos/shikasta/30604809/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Fear? http://www.ﬂickr.com/photos/shikasta/30604809/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 A focus for the future....

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 PRESENCE

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 The Teenager’s Experience

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/fasanfoto/2960655723/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/niznoz/59876372/ Teens write... a lot. 85% of teens ages 12-17 engage at least occasionally in some form of electronic personal communication http://www.pewinternet.org/pdfs/PIP_Writing_Report_FINAL3.pdf

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/librariesrock/3591455210/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 The Creator’s Experience

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Let’s give our users tools to help build our collections & services...

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 ...then step out of the way and see what happens.

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Guides, not gatekeepers.

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Hyperlocal http://www.libraryjournal.com/article/CA6668445.html

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 N 41° 53.658 W 087° 47.976 16T E 433669 N 4638349 Quick Description: Designed for the projecting pier (s) alongside the entrance to the Frank Lloyd Wright studio this sculpture depicts a figure of a crouching man emerging out of a boulder "The Frank Lloyd Wright Home and Studio (1889/1898) served as Wright's private residence and workplace from 1889 to 1909 - the first 20 years of his career. Wright used his home as an architectural laboratory, experimenting with design concepts that contain the seeds of his architectural philosophy. Here he raised six children with his first wife, Catherine Tobin. In 1898, Wright added a http://www.waymarking.com/waymarks/WM7N4A_The_Boulder_Oak_Park_IL

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/fahdad/1939397872/ “Geo-enriching online information.” http://www.libraryjournal.com/article/CA6668445.html

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Local Creators

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Local Collections

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/sreejithk2000/2385193167/ Local Experts

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 The Tribal Experience

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commonshttp://www.ﬂickr.com/photos/pavelm/283910901 Attribution-Noncommercial-Share Alike 3.0 Communities are human systems given form by conversations that build relatedness. Peter Block

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Human beings can’t help it: we need to belong. SethGodin Tribes:We Need You to Lead Us

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 A shared interest & a way to communicate. http://www.ﬂickr.com/photos/anoxlou/368053190 Godin, p. 2

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 When the technology falls away... http://www.ﬂickr.com/photos/metrosis/66642106/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 The Learner’s Experience

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/wrichard/3743686850/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 New Digital Literacies

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 PLAY

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Play— the capacity to experiment with one’s surroundings as a form of problem-solving. Jenkins Jenkins: Confronting the Challenges of Participatory Culture: http://www.projectnml.org/node/540

If you're not having Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 fun something is off. http://www.ideachampions.com/weblogs/archives/2009/12/50_ways_to_fost_1.shtml# http://www.ﬂickr.com/photos/alefbetac/874362753/

http://www.ﬂickr.com/photos/jennx/2513840755 University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Tame the Web | Michael Stephens | Dominican Make new mistakes. http://www.ideachampions.com/weblogs/archives/2009/12/50_ways_to_fost_1.shtml#

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 How will you reward failure and recovery? http://www.i2i-align.com/2009/12/a-culture-of-failure.html

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://plcmclearning.blogspot.com/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Created at wordle.com

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/stephenpoff/3091258409 Self-directed Exploration Self-directed Work

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 These characteristics are key to create an effective 21st Century library & learning experience: http://www.ﬂickr.com/photos/scampion/2792352899/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Curiosity http://www.ﬂickr.com/photos/broterham/37039048

http://www.ﬂickr.com/photos/cogdog/2558296803 University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Tame the Web | Michael Stephens | Dominican Exploration

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Transparency & Openness http://www.ﬂickr.com/photos/mdumlao98/237755557/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://ﬂickr.com/photos/shifted/2342416374 Innovative Thinking

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Connected Collaboration http://www.ﬂickr.com/photos/wrichard/3743686850/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Flexibilty

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Play = Learning http://www.ﬂickr.com/photos/gaspi/12944421/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 What are you doing?

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 What are you LEARNING?

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 The Non-User’s Experience

http://www.ﬂickr.com/photos/beavis/2425374221/ Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Ask them what they want.

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Find them. Talk to them. GO to them.

http://www.ﬂickr.com/photos/jennx/2513840755 Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 What small changes could we make?

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 What BIG changes could we make?

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 A vision of the future? http://www.ﬂickr.com/photos/scampion/2792352899/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/emdot/535440373/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/svenwerk/169916936/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/paulwatson/4148536/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Information spaces and collaborative hubs with spokes that stretch out across communities.

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 ...in physical space & virtually...

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Discovery & learning will play out along these spokes - at home, at cafes, in the park, at school, community centers and at libraries.

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/dg_pics/3031181785 “The Library is unlimited and cyclical” Jorge Luis Borges

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/iblee/2627365040 What can we do?

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 How can we go forward? http://www.ﬂickr.com/photos/scampion/2792352899/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Never too late. http://www.ﬂickr.com/photos/7185311@N03/1084349065/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Map your Strategy http://www.ﬂickr.com/photos/dunechaser/1721982928

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Plan to plan. http://www.ﬂickr.com/photos/garrettc/1743597848

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/gragsie/2726960906 Promote core values.

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Watch the horizon. http://www.ﬂickr.com/photos/kruggg6/99414638

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Break down barriers. http://www.ﬂickr.com/photos/smb_ﬂickr/2319127301/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/murdocke/4179429347 Trust

Be Transparent Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/93896575@N00/698692268

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Have Fun http://www.ﬂickr.com/photos/danorbit/1814156778

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Know it’s okay to fail.

Tame the Web | Michael Stephens | Dominican Universityhttp://www.ﬂickr.com/photos/22545434@N00/470892327/ GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Look for Connections

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/yahya/132963781/ Develop your Personal Learning Network

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Involve your users every step of the way.

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Be nimble. Be quick http://www.ﬂickr.com/photos/bpc009/3327905619/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/tookie/183503927/ Be creative

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/81787495@N00/59415205/ Be Human

http://www.ﬂickr.com/photos/beija-ﬂor/203437970/ Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Be Kind

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/gregpc/2958014333 Evaluate

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Balance is key. http://www.ﬂickr.com/photos/superfantastic/50088733

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.ﬂickr.com/photos/pea_green/293802058 Bring your Heart with You http://tametheweb.com/2008/04/26/meme-passion-quilt-or-what-i-want-for-new-librarians/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Let the heart drive change. http://www.ﬂickr.com/photos/darwinbell/470473931/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Keep going.... http://www.ﬂickr.com/photos/nattu/3343229485

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Thanks!

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Driving Change, Creating Experience & Moving Forward - U Game U Learn 2010

by Michael Stephens on Apr 03, 2010

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Driving Change, Creating Experience & Moving Forward - U Game U Learn 2010 — Presentation Transcript