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Building Hyperlinked Communities Vbpl

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Original "Ten Ways to Encourage the Tribe" talk created for Virginia Beach Public Libraries

Original "Ten Ways to Encourage the Tribe" talk created for Virginia Beach Public Libraries

Published in: Technology, Design

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  • 1. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Building Hyperlinked Communities: Tribes, Transparency & Transformation Michael Stephens Dominican GSLIS www.tametheweb.com | www.dom.edu/gslis
  • 2. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 The Library is a growing organism.
  • 3. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Defining Community
  • 4. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 5. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commonshttp://www.flickr.com/photos/pavelm/283910901 Attribution-Noncommercial-Share Alike 3.0 Communities are human systems given form by conversations that build relatedness. Peter Block
  • 6. Social fabric is created Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 one room at a time... http://www.flickr.com/photos/horizon/408517397
  • 7. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 8. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 “Social aggregators that emerge from the Net when enough people carry on those public discussions long enough, with sufficient human feeling, to form webs of personal relationships in cyberspace.” (p. 5). Howard Rheingold (1993)
  • 9. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 10. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 11. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Human beings can’t help it: we need to belong. SethGodin Tribes:We Need You to Lead Us
  • 12. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 A shared interest & a way to communicate. Godin, p. 2
  • 13. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Tribes used to be local... • Geography doesn’t matter anymore. • New tools make it easy: Facebook, Ning, Twitter, etc. • All is worthless if you don’t decide to lead.
  • 14. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Some are stuck. • Archaic rules. • Not only avoiding change but fighting against it. • Fear: what will boss say? Get in trouble?
  • 15. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Wisdom of Communities • Simplicity • Interface • Aggregation • Participation • Selfishness • Explicit vs. implicit feedback http://www.alistapart.com/articles/the-wisdom-of-community/
  • 16. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 17. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.flickr.com/photos/thomashawk/419107007
  • 18. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Ten Ways to Encourage the Tribe
  • 19. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Connect around a cause, a community or a concept.
  • 20. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 21. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 22. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.pugetsoundoff.org/
  • 23. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 The focus is to connect teens in the Puget Sound area that care about the same social issues so that they can create positive change in their communities. http://blogs.law.harvard.edu/digitalnatives/2008/12/02/pugetsoundofforg-makes-social-activism-easier-than-ever-before/
  • 24. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.genre-x.com/ http://www.walkingpaper.org/944
  • 25. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.genre-x.com/?p=401
  • 26. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Use Stories
  • 27. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 “Marketing is about engaging with the tribe and delivering products and services with stories that spread.” Tribes, p. 16
  • 28. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.socialcustomer.com/2008/04/reaching-out-fo.html http://mystarbucksidea.force.com
  • 29. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://lib206.lib.wwu.edu/14days/ideas
  • 30. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 31. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 A great library. Why I love it: 1. Friendly staff and lots of 'em. 2. A large selection of books (2 stories, to be exact). 3. Very clean, well-lit, fancy. !It's like the Whole Foods of libraries. Drawbacks: Lots of people love it and use it. ! Expect delays on the popular books you want...
  • 32. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 33. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://ourstory.columbuslibrary.org/
  • 34. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.youtube.com/user/LDFargoLibrary
  • 35. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Be Transparent
  • 36. Casey & Stephens | ILI 2008 | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 37. Casey & Stephens | ILI 2008 | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://lpd304.blogspot.com/
  • 38. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 39. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 40. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Leverage the Social Tools
  • 41. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html
  • 42. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.flickr.com/photos/25131367@N05/2955749197
  • 43. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.flickr.com/photos/ltulib/3513845246
  • 44. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 More than 175 million active users More than half of Facebook users are outside of college The fastest growing demographic is those 30 years old and older http://www.facebook.com/press/info.php?statistics
  • 45. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 46. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.hightechdad.com/2009/05/11/crafting-your-companys-social-media-policy/
  • 47. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Remember the Mission
  • 48. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.flickr.com/photos/guybrariang/2381377612/
  • 49. Tame the Web | Michael Stephens | Dominican University GSLIS |Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.darienlibrary.org/catalog/
  • 50. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://theshiftedlibrarian.com/archives/2008/07/23/bibliocommons-goes-live.html
  • 51. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 52. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 53. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.dublinonecityonebook.ie/
  • 54. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://palatinelibraryteens.blogspot.com/
  • 55. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 56. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://rosellelibrary.ning.com/
  • 57. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 58. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 The Little Things count... ALOT.
  • 59. Twitter has grown by more than Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 3,000% in the last year, according to figures from internet monitoring site Hitwise. http://www.computerweekly.com/Articles/2009/03/27/235444/twitter-grows-3000-in-a-year.htm http://www.flickr.com/photos/ndm007/1425079226/
  • 60. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 61. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 62. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 63. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 64. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 65. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 66. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 67. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 68. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 69. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.davidleeking.com/2008/08/09/the-social-web-and-libraries-twitter-alerts/
  • 70. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 71. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Listen & Talk (like a human)
  • 72. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.flickr.com/photos/metrosis/66642106/
  • 73. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.briansolis.com/2008/08/introducing-conversation-prism.html
  • 74. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 75. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 76. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 77. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 78. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 79. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 80. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Create a Culture of Caring & Trust
  • 81. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.grpl.org/wiki/index.php/Main_Page
  • 82. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 “The chief export of our libraries is kindness.” Kate Sheehan Darien Library http://alatechsource.org/blog/2009/05/where-the-rubber-meets-the-road.html
  • 83. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Faith is critical to all innovation. Seth Godin Tribes. p. 80
  • 84. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 85. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Value EVERY Member
  • 86. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.flickr.com/photos/nomextra/165320894
  • 87. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 88. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 89. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 All staff are encouraged to post, no matter their position. !
  • 90. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 91. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 92. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.yprlconnect.blogspot.com/
  • 93. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commonshttp://www.flickr.com/photos/pavelm/283910901 Attribution-Noncommercial-Share Alike 3.0
  • 94. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Case Study: British Library
  • 95. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.bl.uk/index4.shtml
  • 96. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 97. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://twitter.com/danielamaria/status/1735827637
  • 98. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://twitter.com/britishlibrary/status/1736989571 http://twitter.com/britishlibrary/status/1736959125
  • 99. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 100. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 101. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 102. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • 103. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commonshttp://www.flickr.com/photos/pavelm/283910901 Attribution-Noncommercial-Share Alike 3.0 Communities are human systems given form by conversations that build relatedness. Peter Block
  • 104. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://www.flickr.com/photos/pea_green/293802058
  • 105. Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0 Michael Stephens mstephens@dom.edu mstephens7@mac.com AIM: mstephens7mac gslis.dom.edu www.tametheweb.com

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