Your SlideShare is downloading. ×
A Social Interaction Taxonomy: Classifying User Interaction Tasks in Web Applications
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

A Social Interaction Taxonomy: Classifying User Interaction Tasks in Web Applications

1,014
views

Published on

Published in: Technology, News & Politics

2 Comments
1 Like
Statistics
Notes
No Downloads
Views
Total Views
1,014
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
2
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Institute of Systems Engineering – System- and Computer Architecture A Social Interaction Taxonomy: Classifying User Interaction Tasks in Web Applications Institute of Systems Engineering System- and Computer Architecture (SRA)DigitalWorld 2011- eL&mL - M. Steinberg - Social Interaction Taxonomy - 25.02.2011 1
  • 2. Institute of Systems Engineering – System- and Computer Architecture Outline Introduction User interaction in web applications, Social Interaction Cloud, Cloud Classification of user interaction. Social Interaction T S i lI t ti Taxonomy (SIT) Use case: Squirl Online Community q y Global Interaction (Meta) Rewarding Community based on SIT Evaluation setting and results: Impact of rewarding mechanisms on user behavior Summary and outlook S d tl kDigitalWorld 2011- eL&mL - M. Steinberg - Social Interaction Taxonomy - 25.02.2011 2
  • 3. Institute of Systems Engineering – System- and Computer Architecture Introduction: user interaction in web applications Overall aim of this contribution: meta rewarding system to reward users for any kind of interaction, community and application independent independent, aiming at an extensible meta rewarding model. Therefore, interactions available i web applications ( Th f i t ti il bl in b li ti (social i l networks) need to be classified, aggregated and assigned with incentive/rewards. Which kind of interaction tasks are there in web applications? How to classify and order interactions in a preferably generic and extensible way? t ibl ? A taxonomy would be suitable to describe the properties of and relations be ee interaction tasks in a s uc u ed way. e a o s between e ac o as s structured ayDigitalWorld 2011- eL&mL - M. Steinberg - Social Interaction Taxonomy - 25.02.2011 3
  • 4. Institute of Systems Engineering – System- and Computer Architecture Introduction: Social Interaction CloudDigitalWorld 2011- eL&mL - M. Steinberg - Social Interaction Taxonomy - 25.02.2011 4
  • 5. Institute of Systems Engineering – System- and Computer Architecture Users and resourcesDigitalWorld 2011- eL&mL - M. Steinberg - Social Interaction Taxonomy - 25.02.2011 5
  • 6. Institute of Systems Engineering – System- and Computer Architecture Social Interaction Taxonomy (SIT)DigitalWorld 2011- eL&mL - M. Steinberg - Social Interaction Taxonomy - 25.02.2011 6
  • 7. Institute of Systems Engineering – System- and Computer Architecture Points assigned to interactions as basic reward measurementDigitalWorld 2011- eL&mL - M. Steinberg - Social Interaction Taxonomy - 25.02.2011 7
  • 8. Institute of Systems Engineering – System- and Computer Architecture Level types and aggregated interactionsDigitalWorld 2011- eL&mL - M. Steinberg - Social Interaction Taxonomy - 25.02.2011 8
  • 9. Institute of Systems Engineering – System- and Computer Architecture Ontology GIAR.rdfDigitalWorld 2011- eL&mL - M. Steinberg - Social Interaction Taxonomy - 25.02.2011 9
  • 10. Institute of Systems Engineering – System- and Computer Architecture GIAR Config xml fileDigitalWorld 2011- eL&mL - M. Steinberg - Social Interaction Taxonomy - 25.02.2011 10
  • 11. Institute of Systems Engineering – System- and Computer Architecture Use case: Global Interaction Rewarding Community Squirrl Tasks that are rewarded in Squirl so far (exemplary): Last.fm favorites listening Flickr upload tagging Facebook F b k adding friends login in. We will extend it by and by. Mashup of all popular communities.DigitalWorld 2011- eL&mL - M. Steinberg - Social Interaction Taxonomy - 25.02.2011 11
  • 12. Institute of Systems Engineering – System- and Computer Architecture Squirl user stats Very important for users‘ motivation to g give feedback and to visualize their progress. Competition wih other users becomes possible. Levels, points, medals, badges, medals badges highscores, … only virtual rewards so far far.DigitalWorld 2011- eL&mL - M. Steinberg - Social Interaction Taxonomy - 25.02.2011 12
  • 13. Institute of Systems Engineering – System- and Computer Architecture Evaluation: Impact of rewarding mechanisms on user behavior We developed an example web application aiming at tag assessment in folksonomies like Flickr Flickr. Users have to rank photo tags in Flickr according to their relevance l Which tags are best matching according to the shown image? Are there wrong or missing tags? Rewarding the following interaction tasks: Rank: for each tag ranked Tag: for each tag added Rate: for each photo title rated Explore: for each photo rewarding version or non rewarding version non-rewarding explored.DigitalWorld 2011- eL&mL - M. Steinberg - Social Interaction Taxonomy - 25.02.2011 13
  • 14. Institute of Systems Engineering – System- and Computer Architecture Setting: rewarding and non-rewarding test applicationDigitalWorld 2011- eL&mL - M. Steinberg - Social Interaction Taxonomy - 25.02.2011 14
  • 15. Institute of Systems Engineering – System- and Computer Architecture Evaluation result 12,958 interactions executed by participants from both groups, obviously rewarding mechanisms have enormous effect on user motivation, 90% of all interactions executed by participants from the group that used the rewarding version, every title of every explored picture has been rated by group 1, whereas group 2 only rated every fourth photo title, ranking activity increases with rewarding, Rewarding mechanisms do not only result in more interactions, but also in more regularity as users who are rewarded for activities tend to do more and are more consistent in the activity than users, who are not rewarded. Important for users to compare themselves socially with others and keep track of their progression. 50 % of all requested Squirrl statistics have been requests for leaderboards that enable social comparison , 30% of all stats requests have been requests for level progressions, which enable users to keep track of their evolution.DigitalWorld 2011- eL&mL - M. Steinberg - Social Interaction Taxonomy - 25.02.2011 15
  • 16. Institute of Systems Engineering – System- and Computer Architecture Evaluation results, rewarded versus not rewarded interactionDigitalWorld 2011- eL&mL - M. Steinberg - Social Interaction Taxonomy - 25.02.2011 16
  • 17. Institute of Systems Engineering – System- and Computer Architecture Interactions per day of group 1 and group 2 (with and without rewards) during the evaluation periodDigitalWorld 2011- eL&mL - M. Steinberg - Social Interaction Taxonomy - 25.02.2011 17
  • 18. Institute of Systems Engineering – System- and Computer Architecture Conclusion and outook Rewarding mechanisms that are adapted out of game design influence a user’s motivation to activity and participation in web applications in a positive way. With SIT and the Global Interaction Rewarding model (GIAR), we offer a generic and application independent solution for a meta rewarding system of users activity in web application – especially social media applications and networks. Example Global Interaction Rewarding Community Squirrl as meta mashup and rewarding: ongoing development, beta release planned this year. Mashup has to be t d d by d by M h h t b extended b and b Twitter for micro blogging, Dailymile for sports Blip.fm for more music p Soup.io for posting, sharing and reacting, …DigitalWorld 2011- eL&mL - M. Steinberg - Social Interaction Taxonomy - 25.02.2011 18
  • 19. Institute of Systems Engineering – System- and Computer Architecture Sources N. Ullmann, “Design and implementation of a global rewarding model based on user interaction tasks”, master thesis, Leibniz Universität Hannover, Hannover System and Computer Architecture, 2010 Architecture 2010. M. Steinberg, N. Ullmann, J. Brehm g “A Social Interaction Taxonomy: Classifying User Interaction Tasks in Web Applications” In: DigitalWorld 2011, Proc. International Conference on Mobile, Hybrid, and On-line Learning, eLmL, 2011.DigitalWorld 2011- eL&mL - M. Steinberg - Social Interaction Taxonomy - 25.02.2011 19
  • 20. Institute of Systems Engineering – System- and Computer Architecture Thank you very much for your attention!DigitalWorld 2011- eL&mL - M. Steinberg - Social Interaction Taxonomy - 25.02.2011 20

×