MaggieSteciukDESIGNER, TERRIBLE LABS@MSTECIUKEpiphaniesarehardwork.
Reasonsyoumightnotprototype
“I’M ON ADEADLINE”Reasonsyoumightnotprototype
“I’M ON ADEADLINE”“I ALREADYHAVEANIDEA”Reasonsyoumightnotprototype
“I’M ON ADEADLINE”“I ALREADYHAVEANIDEA”“THISISGONNABEAPIECEOFCAKE”Reasonsyoumightnotprototype
Prototypesareatoolforlearningaboutproblemsandvalidatingoursolutions.
Prototypeshelpus:
Prototypeshelpus:Understand
Communicate&Prototypeshelpus:Understand
UnderstandTHEPROBLEM SPACE
UnderstandTHEPROBLEM SPACEBusiness
UnderstandTHEPROBLEM SPACEBusinessTechnical
UnderstandTHEPROBLEM SPACEBusinessTechnicalUser
UnderstandTHEPROBLEM SPACEBusinessTechnicalUser
UnderstandTHEPROBLEM SPACEBusinessTechnicalUserMagichappens
UnderstandTHEPROBLEM SPACEBusinessTechnicalUserMagichappens
UnderstandTHEPROBLEM SPACEBusinessTechnicalUserMagichappens
UnderstandTHEPROBLEM SPACEBusinessTechnicalUserMagichappens
Communicate
“Chair”Communicate
“Chair”Communicate
“Oh,Igetit!”Peopleunderstandwhattheycansee.
Andthatenablesthemtogivebeerfeedback.“...andhere’swhatIthink...”
Ourclientslikeprototypes,too
HowdowePROTOTYPE?
HowdowePROTOTYPE? Plan
HowdowePROTOTYPE? PlanBuild
HowdowePROTOTYPE? PlanBuildMeasure
HowdowePROTOTYPE? PlanBuildMeasureLearn
HowdowePROTOTYPE? PlanBuildMeasureLearn
Thevalueofprototypingiscumulative.
PlanBuildMeasureLearnWhatquestiondoweneedtoanswer?
PlanBuildMeasureLearnWhatquestiondoweneedtoanswer?Howmightwebestdothat?
PlanBuildMeasureLearnWhatquestiondoweneedtoanswer?Howmightwebestdothat?
PlanBuildMeasureLearnKey:buildsomethingyoucaninteractwithASAP
SIDEBAR:SKETCHING
BETTERIDEASNEEDMOREIDEASSIDEBAR:SKETCHING
Yourfirstideamaynotbeyourbest
Yourfirstideamaynotbeyourbest
Yourfirstideamaynotbeyourbest
BETTERIDEASNEEDMOREIDEASFOCUSTHECONVERSATIONSIDEBAR:Sketching
Howdonesomethinglooks≈howdonesomethingis
BETTERIDEASNEEDMOREIDEASFOCUSEDREVIEWMEETINGSINTERACTIVITYIN5MINUTESFLATSIDEBAR:Sketching
Almostmagic
BETTERIDEASNEEDMOREIDEASFOCUSEDREVIEWMEETINGSINTERACTIVITYIN5MINUTESFLATVALIDATEEVENEARLIERSIDEBAR:Sketching
PlanBuildMeasureLearnGatherdatasoyoucananswerthequestionsyousetouttoanswer.
NumberofTestUsersUsabilityProblemsFound0 3 6 9 12 150%25%50%75%100%Jakob Nielsen:“WhyYouOnlyNeedtoTestwith5Users”
From:AnonymousUserIdidn’tgetit. What’sthepointofthisappagain?Icouldn’tfigureitout.
From:AnonymousUserIdidn’tgetit. What’sthepointofthisappagain?Icouldn’tfigureitout.WHATANIDIOT
? ??Empathize!
PlanBuildMeasureLearnLearningisn’tjustlookingatthedata.
? ??
TYPITTYTYPITTY? ??
? ??
Exhilarating!
“Epiphanies”arehardwork
I’mconvinced!Canyoutelluswhatthebestprototypingtoolis?
Mmmmm,no.
PEN&PAPER INVISIONFLINTO KEYNOTEorPOWERPOINTPROTO.IO
PEN&PAPER INVISIONFLINTO KEYNOTEorPOWERPOINTPROTO.IOXCODEQUARTZCOMPOSER APPCOOKER FIREWORKS+TAPBALSAMIQBRIEFSPOPAPPAXUREVA...
PEN&PAPER INVISIONFLINTO KEYNOTEorPOWERPOINTPROTO.IOXCODE QUARTZCOMPOSERAPPCOOKER FIREWORKS+TAPBALSAMIQBRIEFSPOPAPPAXUREVA...
PEN&PAPER INVISIONFLINTO KEYNOTEorPOWERPOINTPROTO.IOXCODE QUARTZCOMPOSERAPPCOOKER FIREWORKS+TAPBALSAMIQBRIEFSPOPAPPAXUREVA...
Choosethebesttoolforthejob
ChoosethebesttoolforthejobLEARNABILITY &Familiarity
ChoosethebesttoolforthejobEASEOFDistributionLEARNABILITY &Familiarity
ChoosethebesttoolforthejobEASEOFDistributionLEARNABILITY &FamiliarityIMPORTANCEOFCollaboration
QUALITY OFInteractivityChoosethebesttoolforthejobEASEOFDistributionLEARNABILITY &FamiliarityIMPORTANCEOFCollaboration
Experiment
FRAMER
PROTO.IO
Quality vs.QuantityStorytime
PrototypingisaprocessSo,remember:
Prototypingisaprocess Righttool,righttimeSo,remember:
Prototypingisaprocess Righttool,righttimeSo,remember:Anddon’tforget:sketchingispreygreat!
Thankyou!(PLEASECLAPNOW)
hp://pbon.es/protoThankyou!(PLEASECLAPNOW)RESOURCES:
Epiphanies Are Hard Work
Epiphanies Are Hard Work
Epiphanies Are Hard Work
Epiphanies Are Hard Work
Epiphanies Are Hard Work
Epiphanies Are Hard Work
Epiphanies Are Hard Work
Epiphanies Are Hard Work
Epiphanies Are Hard Work
Upcoming SlideShare
Loading in …5
×

Epiphanies Are Hard Work

2,342 views
2,299 views

Published on

A pared down deck from my May 2013 talk at the One More Thing conference in Melbourne, Australia.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,342
On SlideShare
0
From Embeds
0
Number of Embeds
1,974
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Epiphanies Are Hard Work

  1. 1. MaggieSteciukDESIGNER, TERRIBLE LABS@MSTECIUKEpiphaniesarehardwork.
  2. 2. Reasonsyoumightnotprototype
  3. 3. “I’M ON ADEADLINE”Reasonsyoumightnotprototype
  4. 4. “I’M ON ADEADLINE”“I ALREADYHAVEANIDEA”Reasonsyoumightnotprototype
  5. 5. “I’M ON ADEADLINE”“I ALREADYHAVEANIDEA”“THISISGONNABEAPIECEOFCAKE”Reasonsyoumightnotprototype
  6. 6. Prototypesareatoolforlearningaboutproblemsandvalidatingoursolutions.
  7. 7. Prototypeshelpus:
  8. 8. Prototypeshelpus:Understand
  9. 9. Communicate&Prototypeshelpus:Understand
  10. 10. UnderstandTHEPROBLEM SPACE
  11. 11. UnderstandTHEPROBLEM SPACEBusiness
  12. 12. UnderstandTHEPROBLEM SPACEBusinessTechnical
  13. 13. UnderstandTHEPROBLEM SPACEBusinessTechnicalUser
  14. 14. UnderstandTHEPROBLEM SPACEBusinessTechnicalUser
  15. 15. UnderstandTHEPROBLEM SPACEBusinessTechnicalUserMagichappens
  16. 16. UnderstandTHEPROBLEM SPACEBusinessTechnicalUserMagichappens
  17. 17. UnderstandTHEPROBLEM SPACEBusinessTechnicalUserMagichappens
  18. 18. UnderstandTHEPROBLEM SPACEBusinessTechnicalUserMagichappens
  19. 19. Communicate
  20. 20. “Chair”Communicate
  21. 21. “Chair”Communicate
  22. 22. “Oh,Igetit!”Peopleunderstandwhattheycansee.
  23. 23. Andthatenablesthemtogivebeerfeedback.“...andhere’swhatIthink...”
  24. 24. Ourclientslikeprototypes,too
  25. 25. HowdowePROTOTYPE?
  26. 26. HowdowePROTOTYPE? Plan
  27. 27. HowdowePROTOTYPE? PlanBuild
  28. 28. HowdowePROTOTYPE? PlanBuildMeasure
  29. 29. HowdowePROTOTYPE? PlanBuildMeasureLearn
  30. 30. HowdowePROTOTYPE? PlanBuildMeasureLearn
  31. 31. Thevalueofprototypingiscumulative.
  32. 32. PlanBuildMeasureLearnWhatquestiondoweneedtoanswer?
  33. 33. PlanBuildMeasureLearnWhatquestiondoweneedtoanswer?Howmightwebestdothat?
  34. 34. PlanBuildMeasureLearnWhatquestiondoweneedtoanswer?Howmightwebestdothat?
  35. 35. PlanBuildMeasureLearnKey:buildsomethingyoucaninteractwithASAP
  36. 36. SIDEBAR:SKETCHING
  37. 37. BETTERIDEASNEEDMOREIDEASSIDEBAR:SKETCHING
  38. 38. Yourfirstideamaynotbeyourbest
  39. 39. Yourfirstideamaynotbeyourbest
  40. 40. Yourfirstideamaynotbeyourbest
  41. 41. BETTERIDEASNEEDMOREIDEASFOCUSTHECONVERSATIONSIDEBAR:Sketching
  42. 42. Howdonesomethinglooks≈howdonesomethingis
  43. 43. BETTERIDEASNEEDMOREIDEASFOCUSEDREVIEWMEETINGSINTERACTIVITYIN5MINUTESFLATSIDEBAR:Sketching
  44. 44. Almostmagic
  45. 45. BETTERIDEASNEEDMOREIDEASFOCUSEDREVIEWMEETINGSINTERACTIVITYIN5MINUTESFLATVALIDATEEVENEARLIERSIDEBAR:Sketching
  46. 46. PlanBuildMeasureLearnGatherdatasoyoucananswerthequestionsyousetouttoanswer.
  47. 47. NumberofTestUsersUsabilityProblemsFound0 3 6 9 12 150%25%50%75%100%Jakob Nielsen:“WhyYouOnlyNeedtoTestwith5Users”
  48. 48. From:AnonymousUserIdidn’tgetit. What’sthepointofthisappagain?Icouldn’tfigureitout.
  49. 49. From:AnonymousUserIdidn’tgetit. What’sthepointofthisappagain?Icouldn’tfigureitout.WHATANIDIOT
  50. 50. ? ??Empathize!
  51. 51. PlanBuildMeasureLearnLearningisn’tjustlookingatthedata.
  52. 52. ? ??
  53. 53. TYPITTYTYPITTY? ??
  54. 54. ? ??
  55. 55. Exhilarating!
  56. 56. “Epiphanies”arehardwork
  57. 57. I’mconvinced!Canyoutelluswhatthebestprototypingtoolis?
  58. 58. Mmmmm,no.
  59. 59. PEN&PAPER INVISIONFLINTO KEYNOTEorPOWERPOINTPROTO.IO
  60. 60. PEN&PAPER INVISIONFLINTO KEYNOTEorPOWERPOINTPROTO.IOXCODEQUARTZCOMPOSER APPCOOKER FIREWORKS+TAPBALSAMIQBRIEFSPOPAPPAXUREVARIOUSFRAMEWORKSFRAMER REFINE.IO
  61. 61. PEN&PAPER INVISIONFLINTO KEYNOTEorPOWERPOINTPROTO.IOXCODE QUARTZCOMPOSERAPPCOOKER FIREWORKS+TAPBALSAMIQBRIEFSPOPAPPAXUREVARIOUSFRAMEWORKSFRAMER REFINE.IO
  62. 62. PEN&PAPER INVISIONFLINTO KEYNOTEorPOWERPOINTPROTO.IOXCODE QUARTZCOMPOSERAPPCOOKER FIREWORKS+TAPBALSAMIQBRIEFSPOPAPPAXUREVARIOUSFRAMEWORKSFRAMER REFINE.IO
  63. 63. Choosethebesttoolforthejob
  64. 64. ChoosethebesttoolforthejobLEARNABILITY &Familiarity
  65. 65. ChoosethebesttoolforthejobEASEOFDistributionLEARNABILITY &Familiarity
  66. 66. ChoosethebesttoolforthejobEASEOFDistributionLEARNABILITY &FamiliarityIMPORTANCEOFCollaboration
  67. 67. QUALITY OFInteractivityChoosethebesttoolforthejobEASEOFDistributionLEARNABILITY &FamiliarityIMPORTANCEOFCollaboration
  68. 68. Experiment
  69. 69. FRAMER
  70. 70. PROTO.IO
  71. 71. Quality vs.QuantityStorytime
  72. 72. PrototypingisaprocessSo,remember:
  73. 73. Prototypingisaprocess Righttool,righttimeSo,remember:
  74. 74. Prototypingisaprocess Righttool,righttimeSo,remember:Anddon’tforget:sketchingispreygreat!
  75. 75. Thankyou!(PLEASECLAPNOW)
  76. 76. hp://pbon.es/protoThankyou!(PLEASECLAPNOW)RESOURCES:

×