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Epiphanies Are Hard Work

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A pared down deck from my May 2013 talk at the One More Thing conference in Melbourne, Australia.

A pared down deck from my May 2013 talk at the One More Thing conference in Melbourne, Australia.

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  • 1. MaggieSteciukDESIGNER, TERRIBLE LABS@MSTECIUKEpiphaniesarehardwork.
  • 2. Reasonsyoumightnotprototype
  • 3. “I’M ON ADEADLINE”Reasonsyoumightnotprototype
  • 4. “I’M ON ADEADLINE”“I ALREADYHAVEANIDEA”Reasonsyoumightnotprototype
  • 5. “I’M ON ADEADLINE”“I ALREADYHAVEANIDEA”“THISISGONNABEAPIECEOFCAKE”Reasonsyoumightnotprototype
  • 6. Prototypesareatoolforlearningaboutproblemsandvalidatingoursolutions.
  • 7. Prototypeshelpus:
  • 8. Prototypeshelpus:Understand
  • 9. Communicate&Prototypeshelpus:Understand
  • 10. UnderstandTHEPROBLEM SPACE
  • 11. UnderstandTHEPROBLEM SPACEBusiness
  • 12. UnderstandTHEPROBLEM SPACEBusinessTechnical
  • 13. UnderstandTHEPROBLEM SPACEBusinessTechnicalUser
  • 14. UnderstandTHEPROBLEM SPACEBusinessTechnicalUser
  • 15. UnderstandTHEPROBLEM SPACEBusinessTechnicalUserMagichappens
  • 16. UnderstandTHEPROBLEM SPACEBusinessTechnicalUserMagichappens
  • 17. UnderstandTHEPROBLEM SPACEBusinessTechnicalUserMagichappens
  • 18. UnderstandTHEPROBLEM SPACEBusinessTechnicalUserMagichappens
  • 19. Communicate
  • 20. “Chair”Communicate
  • 21. “Chair”Communicate
  • 22. “Oh,Igetit!”Peopleunderstandwhattheycansee.
  • 23. Andthatenablesthemtogivebeerfeedback.“...andhere’swhatIthink...”
  • 24. Ourclientslikeprototypes,too
  • 25. HowdowePROTOTYPE?
  • 26. HowdowePROTOTYPE? Plan
  • 27. HowdowePROTOTYPE? PlanBuild
  • 28. HowdowePROTOTYPE? PlanBuildMeasure
  • 29. HowdowePROTOTYPE? PlanBuildMeasureLearn
  • 30. HowdowePROTOTYPE? PlanBuildMeasureLearn
  • 31. Thevalueofprototypingiscumulative.
  • 32. PlanBuildMeasureLearnWhatquestiondoweneedtoanswer?
  • 33. PlanBuildMeasureLearnWhatquestiondoweneedtoanswer?Howmightwebestdothat?
  • 34. PlanBuildMeasureLearnWhatquestiondoweneedtoanswer?Howmightwebestdothat?
  • 35. PlanBuildMeasureLearnKey:buildsomethingyoucaninteractwithASAP
  • 36. SIDEBAR:SKETCHING
  • 37. BETTERIDEASNEEDMOREIDEASSIDEBAR:SKETCHING
  • 38. Yourfirstideamaynotbeyourbest
  • 39. Yourfirstideamaynotbeyourbest
  • 40. Yourfirstideamaynotbeyourbest
  • 41. BETTERIDEASNEEDMOREIDEASFOCUSTHECONVERSATIONSIDEBAR:Sketching
  • 42. Howdonesomethinglooks≈howdonesomethingis
  • 43. BETTERIDEASNEEDMOREIDEASFOCUSEDREVIEWMEETINGSINTERACTIVITYIN5MINUTESFLATSIDEBAR:Sketching
  • 44. Almostmagic
  • 45. BETTERIDEASNEEDMOREIDEASFOCUSEDREVIEWMEETINGSINTERACTIVITYIN5MINUTESFLATVALIDATEEVENEARLIERSIDEBAR:Sketching
  • 46. PlanBuildMeasureLearnGatherdatasoyoucananswerthequestionsyousetouttoanswer.
  • 47. NumberofTestUsersUsabilityProblemsFound0 3 6 9 12 150%25%50%75%100%Jakob Nielsen:“WhyYouOnlyNeedtoTestwith5Users”
  • 48. From:AnonymousUserIdidn’tgetit. What’sthepointofthisappagain?Icouldn’tfigureitout.
  • 49. From:AnonymousUserIdidn’tgetit. What’sthepointofthisappagain?Icouldn’tfigureitout.WHATANIDIOT
  • 50. ? ??Empathize!
  • 51. PlanBuildMeasureLearnLearningisn’tjustlookingatthedata.
  • 52. ? ??
  • 53. TYPITTYTYPITTY? ??
  • 54. ? ??
  • 55. Exhilarating!
  • 56. “Epiphanies”arehardwork
  • 57. I’mconvinced!Canyoutelluswhatthebestprototypingtoolis?
  • 58. Mmmmm,no.
  • 59. PEN&PAPER INVISIONFLINTO KEYNOTEorPOWERPOINTPROTO.IO
  • 60. PEN&PAPER INVISIONFLINTO KEYNOTEorPOWERPOINTPROTO.IOXCODEQUARTZCOMPOSER APPCOOKER FIREWORKS+TAPBALSAMIQBRIEFSPOPAPPAXUREVARIOUSFRAMEWORKSFRAMER REFINE.IO
  • 61. PEN&PAPER INVISIONFLINTO KEYNOTEorPOWERPOINTPROTO.IOXCODE QUARTZCOMPOSERAPPCOOKER FIREWORKS+TAPBALSAMIQBRIEFSPOPAPPAXUREVARIOUSFRAMEWORKSFRAMER REFINE.IO
  • 62. PEN&PAPER INVISIONFLINTO KEYNOTEorPOWERPOINTPROTO.IOXCODE QUARTZCOMPOSERAPPCOOKER FIREWORKS+TAPBALSAMIQBRIEFSPOPAPPAXUREVARIOUSFRAMEWORKSFRAMER REFINE.IO
  • 63. Choosethebesttoolforthejob
  • 64. ChoosethebesttoolforthejobLEARNABILITY &Familiarity
  • 65. ChoosethebesttoolforthejobEASEOFDistributionLEARNABILITY &Familiarity
  • 66. ChoosethebesttoolforthejobEASEOFDistributionLEARNABILITY &FamiliarityIMPORTANCEOFCollaboration
  • 67. QUALITY OFInteractivityChoosethebesttoolforthejobEASEOFDistributionLEARNABILITY &FamiliarityIMPORTANCEOFCollaboration
  • 68. Experiment
  • 69. FRAMER
  • 70. PROTO.IO
  • 71. Quality vs.QuantityStorytime
  • 72. PrototypingisaprocessSo,remember:
  • 73. Prototypingisaprocess Righttool,righttimeSo,remember:
  • 74. Prototypingisaprocess Righttool,righttimeSo,remember:Anddon’tforget:sketchingispreygreat!
  • 75. Thankyou!(PLEASECLAPNOW)
  • 76. hp://pbon.es/protoThankyou!(PLEASECLAPNOW)RESOURCES: