The team will be running new state-wide internet and television ads. These ads will feature our players and other aspects of the team.
The internet ad will some in the form of banners or pop-ups. When clicked on, the customer will be given the option to complete a survey. Once completed, the survey will give customers discounts on merchandise and tickets.
This rebranding will succeed because it will give the team a new identity. This new identity will attract a new generation of fans from a larger target area. Rebranding the team is the only way the Phoenix Coyotes can become one of the league’s elite teams.