Your SlideShare is downloading. ×
Phoenix coyotes
Phoenix coyotes
Phoenix coyotes
Phoenix coyotes
Phoenix coyotes
Phoenix coyotes
Phoenix coyotes
Phoenix coyotes
Phoenix coyotes
Phoenix coyotes
Phoenix coyotes
Phoenix coyotes
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Phoenix coyotes


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Phoenix Coyotes Matt Stanley
  • 2. The team
    • The Phoenix Coyotes are an NHL team currently playing out of the Pacific division of the Western Conference.
    • The team has struggled since it joined the league in 1979 as the Winnipeg Jets and has continued to struggle since moving to Arizona in May of 1995.
  • 3. Reasons to rebrand
    • There are many reasons to rebrand the Phoenix Coyotes. The first is the low attendance figures, the team has been in the bottom of the attendance rankings each year.
    • In addition to a small fan base, the team is bankrupt and currently being operated by the NHL.
    • With a small fan base and low performance on the ice, the obvious decision is to rebrand the team.
  • 4. How to rebrand
    • The team will be rebranded under a new name, logo, uniforms, and fundamentals.
    • The Phoenix Coyotes will now be known as the Arizona Coyotes in order to reach a larger target area.
    • The team will be built on the fundamentals of hard work, dedication, and commitment.
  • 5. New Logo
  • 6. Demographics
    • The team will be advertised to the entire state of Arizona, but mainly the areas of Phoenix, Glendale, Scottsdale, and Mesa City.
    • Population: Glendale- 253,209, Phoenix-1,593,659, Scottsdale-237,844, Mesa City- 467,157.
    • The median household income is $41,930
    • Unemployment is 9.4%
    • CPI for food and energy is up 1% since January of 2010
    • Employment for the area is around 1,763,410 jobs.
  • 7. Primary Target market
    • Ages 16 to 25 of either sex, but more typically males.
    • Parents hold an annual income of around $40,000
    • Older half of the target market have an annual income of around $35,000.
    • This is the target market because these fans are young and will be coming to the games for a long time.
  • 8. Secondary target market
    • The secondary target market is the fans who have stayed loyal to team since it began.
    • They are typically males 30 to 40 with an annual income of around $40,000.
    • These fans have been supporting the team since the move to Phoenix from Winnipeg.
  • 9. prices
    • Season tickets shall range from $350 to $10,500.
    • Single game tickets shall be around $25 on average.
    • Lowering ticket prices will attract more fans because they will be able to afford to go to the games.
  • 10. promotions
    • The team will be running new state-wide internet and television ads. These ads will feature our players and other aspects of the team.
    • The internet ad will some in the form of banners or pop-ups. When clicked on, the customer will be given the option to complete a survey. Once completed, the survey will give customers discounts on merchandise and tickets.
  • 11. Promotions (cont.)
    • In addition to these new internet and television ad campaigns, the team will also be teaming up with McDonalds.
    • When the customer makes a purchase at any Arizona McDonalds, they will be able to redeem their receipt to earn team points. These points can be used to buy merchandise or tickets.
  • 12. Reasons for success
    • This rebranding will succeed because it will give the team a new identity. This new identity will attract a new generation of fans from a larger target area. Rebranding the team is the only way the Phoenix Coyotes can become one of the league’s elite teams.