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    Social media muebleria standard Social media muebleria standard Presentation Transcript

    • SOCIAL  MEDIA     BY   By: Galia Sandler
    • Objec5ves   Defining  Social  Media   Agenda   Sta5s5cs  and  Benefits   of  Social  Media   •  Objec5ves   Current  Online   Presence   •  Defining  Social  Media   Social  Media  Tools  :   •  Sta5s5cs  and  Benefits  of  Social  Media   Defined  and   Applica5on   •  Current  Online  Presence  of  Muebleria  Standard   Integra5on  of  Social   •  Social  Media  Tools  :  Defined  and  Applica5on   Media  PlaDorms   •  Integra5on  of  Social  Media  PlaDorms   Key  Success  Factors   •  Maximiza5on  of  Social  Media  –  Key  Success  Factors     Tracking  Online   •  Tracking  Online  Presence  and  Success   Presence  &  Success   •  Other  Marke5ng  Ini5a5ves   Other  Marke5ng   Ini5a5ves   •  Ac5on  Plan   Ac5on  Plan   •  Summary  &    Ques5ons   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Objec5ve   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online        To  grow  the  Muebleria  Standard  &   Natuzzi  brand  in  the  Mexican  market   Presence   Social  Media  Tools  :   Defined  and   Applica5on   with  a  low  cost  budget  via  Social  Media   Integra5on  of  Social   Media  PlaDorms   PlaDorms  and  online  communi5es   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • SOCIAL MEDIA? 5  
    • 6  
    • WHY     SOCIAL  MEDIA?  
    • 8  
    • http://brandinfiltration.com 9  
    • http://brandinfiltration.com 10  
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    • 16   http://brandinfiltration.com
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    • http://brandinfiltration.com 18  
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    • 39   http://brandinfiltration.com
    • 40   http://brandinfiltration.com
    • 3  RULES   41  
    • 42   http://brandinfiltration.com
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    • 44   http://brandinfiltration.com
    • Objec5ves   Defining  Social  Media   Defining  Social  Media   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   Presence   Social  Media  Tools  :   •  User  Generated  Content   Defined  and   Applica5on   Integra5on  of  Social   •  Social  media  is  not  about  technology  –   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   it  is  about  what  people  can  do  with   Other  Marke5ng   technology   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Defining  Social  Media   Sta5s5cs  and  Benefits   of  Social  Media   Stranger   Current  Online   •  Social  media  allows   people  to  build  and   Presence   Social  Media  Tools  :   Connect     Defined  and   Applica5on   gather  in  virtual   Integra5on  of  Social   Media  PlaDorms   communi.es,  and   Converse     Key  Success  Factors   forge  rela.onships   Tracking  Online   Presence  &  Success   Friend   Other  Marke5ng   Ini5a5ves   •  Creates  Buzz   Customer   Ac5on  Plan   Growth & Future Opportunities   Apostles   Summary  Ques5ons  
    • Objec5ves   Defining  Social   Media   Sta5s5cs  and   Benefits  of  Social   Media   Current  Online   Presence   Social  Media  Tools  :   Defined  and   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Social  Media  Sta5s5cs   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   •  Only  21  retailers  own  the  top  1500   Facebook  pages   Presence   Social  Media  Tools  :   Defined  and   Applica5on   •  91%  of  mobile  phone  users  go  online   to  socialize  compared  to  only  79%  of   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   tradi5onal  desktop  users   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Current  Online  Presence     Objec5ves   Defining  Social   Media   Sta5s5cs  and   Benefits  of  Social   Media   Current  Online   Presence   Social  Media  Tools  :   Defined  and   Applica5on   •  www.hoDrog.com.mx   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   •  www.indeed.com.mx   Tracking  Online   Presence  &  Success   •  Other  Marke5ng   www.jobrapido.com. Ini5a5ves   mx   Ac5on  Plan   Summary  Ques5ons  
    • Objec5ves   Defining  Social   Media   Sta5s5cs  and   Benefits  of  Social   Media   Current  Online   Presence   Social  Media  Tools  :   Defined  and   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Blogs   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   •  One  of  the  most  important  social   media  tools   Presence   Social  Media  Tools  :   Defined  and   Applica5on   •  Your  voice  and  home  base   Integra5on  of  Social   Media  PlaDorms   •  Thought  Leader   Key  Success  Factors   Tracking  Online   •  Customer  Engagement   Presence  &  Success   Other  Marke5ng   Ini5a5ves   •  Increase  Search  Engine  Op5miza5on   Ac5on  Plan   (SEO)  by  having  Key  Words   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Facebook   Sta5s5cs  and  Benefits   of  Social  Media   •  Largest  social  network  on  the  web  as  of   Current  Online   Presence   February  2010     Social  Media  Tools  :   Defined  and   •  Fastest  growing  group  –  the  Baby  Boomers   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Facebook   Sta5s5cs  and  Benefits   of  Social  Media   Facebook  en  México   Current  Online   Presence   •  Numero  de  usuarios  en:  10.406.260   Social  Media  Tools  :   •  Numero  de  usuarios  varones  de  Mexico:  4.913.140   Defined  and   Applica5on   •  Numero  de  usuarios  mujeres  de  Mexico:  5  066  500   Integra5on  of  Social   Media  PlaDorms   •  Las  edades  entre  18  y  24  años  son  las  que   Key  Success  Factors   predominan  en  Facebook  con  un  30%   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Sta5s5cs  and  Benefits   Facebook  Key  Success  Factors   of  Social  Media   Current  Online     tatus  updates   S Presence   Social  Media  Tools  :     ngaging   E Defined  and   Applica5on   Integra5on  of  Social     nterac5on   I   ustom  Tabs   C Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Custom  Tabs   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   Presence   Social  Media  Tools  :   Defined  and   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Custom  Tabs   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   Presence   Social  Media  Tools  :   Defined  and   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Custom  Tabs   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   Presence   Social  Media  Tools  :   Defined  and   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Custom  Tabs   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   Presence   Social  Media  Tools  :   Defined  and   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Custom  Tabs   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   Presence   Social  Media  Tools  :   Defined  and   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Twiher  
    • Objec5ves   Defining  Social  Media   Twiher   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   •  Microblogging  service   Presence   Social  Media  Tools  :   •  140  characters  “status”  updates   Defined  and   Applica5on   Integra5on  of  Social   •  An  endless  stream  of  succinct   Media  PlaDorms   informa5on     Key  Success  Factors   Tracking  Online   •  Younger  demographic  than  Facebook   Presence  &  Success   Other  Marke5ng   Ini5a5ves   •  Micro  announcement  to  excite  and   Ac5on  Plan   lead  followers  to  a  larger  ar5cle   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Twiher   Sta5s5cs  and  Benefits   of  Social  Media   •  TwiDer  :  Your  Online  Status  Message.   Current  Online   Presence   •  Tweet  :  A  Short  Update  of  what  you  are  doing  for   Social  Media  Tools  :   about  140  characters.   Defined  and   Applica5on   •  Followers  :  People  who  are  subscribed  of  your   updates  or  fondly  known  as  Tweets.   Integra5on  of  Social   Media  PlaDorms   •  Following  :  People  you  are  interested  for  following  by   Key  Success  Factors   subscribing  to  their  updates  or  tweets.   Tracking  Online   •  Re-­‐Tweet  (RT)  :  You  can  Relay  a  tweet  or  update  by  a   Presence  &  Success   Twiherer  or  Tweeter  to  everyone  who  are  following   Other  Marke5ng   you.   Ini5a5ves   •  Hash  (#)  :  When  you  want  to  tell  something  specific   Ac5on  Plan   about  some  issue  or  subject,  you  can  prefix  your   Growth & Future subject  with  #.   Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Twiher  Sta5s5cs   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   Presence   Social  Media  Tools  :   Defined  and   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Twiher  Key  Success  Factors   Sta5s5cs  and  Benefits   of  Social  Media   •  Customize  Twiher  Profile   Current  Online   •  Social  Media  Press  Releases   Presence   •  TwitPics   Social  Media  Tools  :   Defined  and   Applica5on   •  ReTweet   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Twiher  Key  Success  Factors   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   Presence   Social  Media  Tools  :   Defined  and   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Linking  Facebook  &  Twiher   Sta5s5cs  and  Benefits   of  Social  Media   •  Possible  to  link   Current  Online   Presence   Facebook  and  Twiher   updates  together,  it  is   Social  Media  Tools  :   Defined  and   strongly   Applica5on   recommended  against     Integra5on  of  Social   Media  PlaDorms   •  What  you  say  to  your   audience  on  Twiher   Key  Success  Factors   should  be  different  to   Tracking  Online   Presence  &  Success   what  you  say  to  your   audience  on  Facebook       Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • YouTube  
    • Objec5ves   Defining  Social  Media   YouTube   Sta5s5cs  and  Benefits   of  Social  Media   •  World’s  most  popular  online  video  community,  based  around   Current  Online   Presence   engagement   Social  Media  Tools  :   •  Millions  of  people  daily  discovering,  watching  and  sharing   Defined  and   originally  created  videos   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   YouTube   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   •  Secure  a  YouTube  channel   Presence   Social  Media  Tools  :   •  Video  submissions   Defined  and   Applica5on   Integra5on  of  Social   •  Video  tours   •  Flip  Video  cameras  in  stores   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   •  Cross  plaDorm  use   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Sta5s5cs  and  Benefits   of  Social  Media   Key  Success  Factors  of  YouTube   Current  Online   Presence   Social  Media  Tools  :   •  YouTube  is  a  plaDorm  built  en5rely   Defined  and   Applica5on   around  the  concept  of  engagement;  its   Integra5on  of  Social   Media  PlaDorms   community  is  built  around  connec5ons   Key  Success  Factors   related  to  the  website’s  content.     •  Ac5ve  Par5cipa5on   Tracking  Online   Presence  &  Success   – Comment,  like,  share   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Wikipedia   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   •  Wikipedia  is  an  online  “dic5onary”   Presence   Social  Media  Tools  :   •  Muebleria  Standard’s  Wikipedia  page   Defined  and   Applica5on   will  displays  the  corpora5on  as  a   person     Integra5on  of  Social   Media  PlaDorms   •  Google  Search  Ranking   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Other  Social  Media  PlaDorms     Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   Presence   Social  Media  Tools  :   Defined  and   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   foursquare   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   Presence   •  Check  in  from  anywhere  in  the  world   Social  Media  Tools  :   Defined  and   Applica5on   •  Rewards  for  frequent  visits  –  Badges  &   Integra5on  of  Social   Mayors   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Skype   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   •  We  are  using  it  right  now   Presence   Social  Media  Tools  :   •  Immense  cost  savings   Defined  and   Applica5on   Integra5on  of  Social   •  Great  way  to  communicate  with   Media  PlaDorms   customers   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Integra5ng  Social  Media   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   Presence   Social  Media  Tools  :   Integra5on  across  plaDorms   Defined  and   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Integra5ng  Social  Media   Sta5s5cs  and  Benefits   of  Social  Media   Email  signatures     Current  Online   Presence   Social  Media  Tools  :   Defined  and   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Maximizing  Social  Media   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   LISTEN   Presence   Social  Media  Tools  :   Defined  and   Applica5on   ENGAGE   Integra5on  of  Social   Media  PlaDorms   • RELEVANT   Key  Success  Factors   • TIMELY   Tracking  Online   Presence  &  Success   • LINKABLE   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   MEASURE   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Listen   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   Presence   Social  Media  Tools  :   Defined  and   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Engage   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   Presence   Social  Media  Tools  :   Defined  and   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Timely/Relevance   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   Presence   Social  Media  Tools  :   Defined  and   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Linkable   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   Presence   Social  Media  Tools  :   Defined  and   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Measure   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   Presence   Social  Media  Tools  :   Defined  and   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Ac5on  Plan   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   Presence   Social  Media  Tools  :   Defined  and   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Ac5on  Plan   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   1.  Update  Website  so  it  can  be   referenced   Presence   Social  Media  Tools  :   Defined  and   Applica5on   2.  Build  Muebleria  Standard’s  Online   Profile:   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Ac5on  Plan   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   3.  Set  up  a  Calendar  for  updated  content   Presence   Social  Media  Tools  :   4.  Strategically  grow  online  community   Defined  and   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Ac5on  Plan   Sta5s5cs  and  Benefits   of  Social  Media   Current  Online   6.  Measure  constantly   Presence   Social  Media  Tools  :   Defined  and   Applica5on   Integra5on  of  Social   Media  PlaDorms   Key  Success  Factors   Tracking  Online   Presence  &  Success   Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • Objec5ves   Defining  Social  Media   Social  Media  Summary   Sta5s5cs  and  Benefits   of  Social  Media   •  Social  Media  allows  you  to:   Current  Online   •  Listen   Presence   •  Engage   Social  Media  Tools  :   Defined  and   •  Measure   Applica5on   •  Communicate  with  your  customer  by  fostering  a   Integra5on  of  Social   Media  PlaDorms   community  and  releasing  informa5on  that  is   Key  Success  Factors   –  Timely   Tracking  Online   –  Relevant   Presence  &  Success   –  Shareable     Other  Marke5ng   Ini5a5ves   Ac5on  Plan   Growth & Future Opportunities   Summary  Ques5ons  
    • GRACIAS   PREGUNTAS?