Who Is Tuesday
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Who Is Tuesday

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Sallie Stacker's entry for the Havas Worldwide Chicago 2013 Summer Internship program.

Sallie Stacker's entry for the Havas Worldwide Chicago 2013 Summer Internship program.

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    Who Is Tuesday Who Is Tuesday Presentation Transcript

    • Who Is Tuesday?Sunday Monday Wednesday Thursday Friday Saturday
    • Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday SaturdayThe International Calendar Tribunal has been faced with a social challenge: how do they engage Millennials with Tuesday in a new and exciting way? Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday
    • You see, Tuesday is the dullest of the week.
    • But it’s hard to compare with epic weekends
    • And cute teens singing awful songs about Friday.
    • Sunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdayBut why do we dislike something we haven’t gotten the chance to know. Let’s rediscover Tuesday.Sunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday Saturday
    • The target audience for the campaign are trendy men and women 18-24. The audience is presently in college or college educated. They are culturally and environmentally conscious, but also enjoy mindless weekend partying. Fast Facts: -14% more likely to use mobile device to access Internet. -70% live in urban areas. -Twitter is dominated by 18-29 year-olds in urban communities. -69% are either pursuing or have a college degree.This campaign focuses on early adopters, those often discovering trends before they are “hot”and building sub-cultures around them. This campaign aims to tap into this community by integratingTuesday where they live online and allowing them to influence others.
    • Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday The hashtag #WhoIsTuesday encourages the audience to use social media to discover the face behind the name. Stickers and posters will be strategically placed in high-traffic areas where theaudience will be prompted to share photos (via Twitter, Instagram, Tumblr or Vine) of their Tuesday finds. Photos will be shared via Twitter and posted on the official Tuesday website: www.HeyTuesday.com. Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday
    • Stickers Home Hey Tuesday! ShopTue 4.2.13
    • poster
    • Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday posterAfter a month of social engagement both on and offline, Tuesday will be revealed via Twitter and the official website. Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday
    • poster Hey, Tuesday! Home Hey Tuesday! Shop #IAmTuesdayTue 4.2.13
    • Tuesday twitter revealtweet
    • Tuesday is personified asa smart, young, sarcasticcollege student who holdsa realistic point-of-view ofthe world. She is aware ofher general dislike andembraces it.
    • I hated Tuesdaybefore it was cool. Tuesday is personified as a smart, young, sarcastic college student who holds a realistic point-of-view of the world. She is aware of her general dislike and embraces it.
    • Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday SaturdayTuesday’s character will be brought to life every Tuesday with a :60 animated short. Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday
    • Home Hey Tuesday! Shop #IAmTuesday   
    • With the “Hey, Tuesday!” app, users will be able to view the latest short and create their own avatars to share with friends on various social sites. Hey Tuesday! Hey You! Play You! #IAmTuesday
    • Vote for your favorite #IAmTuesdday sceneThe app also has a feature where users can create their own “Hey, Tuesday!” scene with or without their avatar to share with friends.
    • Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday #IAmTuesday In the #IAmTuesday feature of the app, users have the chance to have their sceneproduced into a :60 short to be featured on the website. Users will promote their scenes on their social sites and highest rated scene will be turned into a short. Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday
    • Home Hey Tuesday! Shop #IAmTuesday #IAmTuesday?Vote and share your favorite #IAmTuesday scene for a chance to have your idea feature in a “Hey, Tuesday!” episode.
    • shop/merch Home Hey Tuesday! Shop #IAmTuesdayThe website will have a page where “Hey, Tuesday!” items may be purchased.
    • Sunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday Saturday Awesome ideas, but will this work?Sunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday Saturday
    • I’m glad you asked. This campaign will be able to:-Build a relationship with the audience using a relatablemascot for the brand.-Generate revenue for the International Calendar Tribunal byselling branded merchandise.-Engage the audience both on and offline.-Offers the opportunity for the audience to personally interactwith Tuesday.-Connects Tuesday across different channels
    • And it’s measurable!-PR received from #WhoIsTuesday guerrilla tactics-#WhoIsTuesday picture posting and participation-App downloads-Video Views-New and returning visitors on website-Contest participation-Hashtag count
    • Mission Completesomething cute about mission Operation Tuesday
    • Sunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday Saturday Questions? Shoot them to @HeyTuesday on Twitter.Sunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday Saturday
    • Sunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday Saturday Presented by Sallie StackerSunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday SaturdaySunday Monday Tuesday Wednesday Thursday Friday Saturday