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  • You tube vimeo

    1. 1. Using Video as a Social Marketing Tool EIS 2350
    2. 2. All this adds up to being the 2nd Largest SEARCH ENGINEand the 4th most trafficked site on the internet (behind Google, Facebook, & Yahoo)
    3. 3. How to useas your Entertainer’s marketing tool
    4. 4. Tags1. Make sure your tags are relevant to your content. Seems obviousbut this takes some thought to get into the minds of users similar tokeyword discovery.2. The more tags the merrier. I see no penalty for using all youravailable tag space.3. Spread your tags out among your clips. Adding more tags can helpsnag some tail.4. Use adjectives. Remember lots of folks are browsing and they’ll useadjectives to find what they are in the mood to view.5. Have some category descriptor tags. It’s important to rememberYouTube’s default search settings are Videos, Relevance and AllCategories.6. Match your title and description with your most important tags.Basic SEM practice applies here as well.
    5. 5. Branding Channel Colors should match the Brand’s colors scheme Video Page Banner Video Page Icon Modules
    6. 6. Content Frequency Quality Unique (Ok GO!) Theme Views (likes | dislikes)
    7. 7. Subscriptions A case study:
    8. 8. MonetizationBorn as the of Music Videos 1.4 Billion Worldwide Streams 50 Million Unique Visitors
    9. 9. MonetizationBorn as the of Music Videos 1.4 Billion Worldwide Streams PER MONTH 50 Million Unique Visitors
    10. 10. Monetization.... and as of Thursday last week Merch StoresAlso: Songkick, Amazon & iTunes
    11. 11.  **Non-Commercial Use Only** Non-Branded Video VIDEO QUALITY (HD) Related Videos are within YOUR channel Downloadable Videos
    12. 12. How Does Something Go Viral
    13. 13. How Does Something Go Viral
    14. 14. How Does Something Go Viral
    15. 15. How Does Something Go Viral
    16. 16. How Does Something Go Viral
    17. 17. How Does Something Go Viral
    18. 18. How Does Something Go Viral S implicity U nexpectedness C oncretedness C redibility E motional S tories
    19. 19. How Does Something Go Viral S implicity U nexpectedness C oncretedness C redibility E motional S tories
    20. 20. How Does Something Go Viral S implicity U nexpectedness C oncretedness C redibility E motional S tories
    21. 21. How Does Something Go Viral People have a desire to be “useful”  We take “ownership” of their discovery (do you sometimes feel relieved when they laugh at a funny video passed along?)  The Personal Investment drives others to share  We want to watch what others are watching  After seeing it you become part of the “tribe”
    22. 22. Seth Godin
    23. 23. How Does Something Go Viral Where Does It Start?
    24. 24. How Does Something Go Viral Use of Copyrighted Material Copyright Clearance for $1.99 over 400k songs
    25. 25. Questions? Paper / Test -- NOVEMBER 1st (That’s Tuesday) Group Projects

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