Twitter201
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Twitter201

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Twitter201 Twitter201 Presentation Transcript

  • @NestaMusic #belmontchirpFriday, February 22, 13
  • Friday, February 22, 13
  • Why do you tweet? • Business • Ex: Music Industry, Technology, EDM • Social • Business + Social • Neither #nonsense #amazingsandwichFriday, February 22, 13 View slide
  • Manage Multiple Accts • TweetDeck • HooteSuiteFriday, February 22, 13 View slide
  • Twitter Brand MgmtFriday, February 22, 13
  • Newspaper or MagFriday, February 22, 13
  • Search Engine • https://twitter.com/search • Key Words • @users • #hashtags • Operators • “happy hour” near:”nashville” • Advanced SearchFriday, February 22, 13
  • Social Commerce "In the first four hours Green Day sold 3 albums every 55 seconds! Green Day averages 2200 new followers/day. With their Chirpify listing they added 9000, or 15 new followers per second." -Media BistroFriday, February 22, 13
  • StatisticsFriday, February 22, 13
  • All I want is 1,000 followers... + =Friday, February 22, 13
  • Quick Tips • Provide a link in most all tweets • Set-up a url shortner you can track • bit.ly, goo.gl or similar • branded short domain (nesta.co) • #hashtag • Succinct, deliberate, & interesting • Integrate for variety and reach (e.g., foursquare, instagram, etc.) • Don’t have time to tweet...retweet retweet • Monitor your ‘@’ replies, mentions, etc.Friday, February 22, 13
  • Quick Tips (cont.) • Hubspot - “Science of Twitter” #TwitterSci • Use words like...official, founder, expert in bio • 10% @ replies gives highest return of retweets • > 1,000 followers, 45%+ Non-reply & Link • Stop talking about yourself...all the time • Negative remarks = negative results • Longer tweets get higher CTR • Try putting links about 25% into tweet • Action words get more clicks • Tweet later in the day and weekFriday, February 22, 13
  • Questions?Friday, February 22, 13
  • Contact Info • robby@nestamusic.com • http://www.linkedin.com/in/robbytowns • @NestaMusic • @MDNGHTFMFriday, February 22, 13