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  • 1. @EIS2350 #awesomesauce A Lecture Brought toYou 140 Characters at a time Thursday, October 3, 13
  • 2. Twitter Thursday, October 3, 13
  • 3. Twitter You guys could probably teach this session Thursday, October 3, 13
  • 4. Twitter:A Brief History ... but have you heard of “just setting up my twttr” -- Jack Dorsey, March 2006 Name inspired by: You’ve heard of Thursday, October 3, 13
  • 5. From 20k tweets per day... Thursday, October 3, 13
  • 6. From 20k tweets per day... ... to 60k tweets per day Thursday, October 3, 13
  • 7. The Tipping Point: “The point at which a series of small ineffective changes acquires enough pressure or importance to cause a larger, more significant change” Blogs, BOOKS, & Beverages http://www.gladwell.com/tippingpoint/ Thursday, October 3, 13
  • 8. Thursday, October 3, 13
  • 9. • Timeline • @Mentions • ReTweets • Searches • Lists Thursday, October 3, 13
  • 10. • hashtag # • gives tweets a subject • “trending” What’s trending LOCALLY? Thursday, October 3, 13
  • 11. • Customized Background • It takes TWO minutes • It should match your branding (logos, fonts, style) Thursday, October 3, 13
  • 12. What makes a Twitter account have “weight” Disparity of FOLLOWERS to FOLLOWS Thursday, October 3, 13
  • 13. What makes a Twitter account have “weight” Disparity of FOLLOWERS to FOLLOWS Conan O’Brien Thursday, October 3, 13
  • 14. What makes a Twitter account have “weight” Disparity of FOLLOWERS to FOLLOWS Conan O’Brien Taylor Swift Thursday, October 3, 13
  • 15. What makes a Twitter account have “weight” Disparity of FOLLOWERS to FOLLOWS Conan O’Brien Taylor Swift The “Twitter” Chart Thursday, October 3, 13
  • 16. How do I utilize it for an entertainment brand? Follow People! & Hope they follow you back However... DON’T follow more than 1.5 times as many as people that follow you Thursday, October 3, 13
  • 17. Twitter’s Magic formula: 1.5 : 1 follow ratio Thursday, October 3, 13
  • 18. Twitter’s Magic formula: 1.5 : 1 follow ratio If you’re following 1,000 people and 100 follow you That’s No Good! Thursday, October 3, 13
  • 19. Twitter’s Magic formula: 1.5 : 1 follow ratio If you’re following 1,000 people and 100 follow you That’s No Good! If you’re followed by 100 people... follow no more than 150 Thursday, October 3, 13
  • 20. Twitter’s Magic formula: 1.5 : 1 follow ratio sounds test-able If you’re following 1,000 people and 100 follow you That’s No Good! If you’re followed by 100 people... follow no more than 150 Thursday, October 3, 13
  • 21. You can do this organically one by one... or... Fake it! Thursday, October 3, 13
  • 22. You can do this organically one by one... or... Fake it! Thursday, October 3, 13
  • 23. Or just buy them Thursday, October 3, 13
  • 24. Or just buy them Thursday, October 3, 13
  • 25. Or just buy them Thursday, October 3, 13
  • 26. • 71 % of Lady Gaga’s Twitter followers are fake • http://www.nme.com/news/lady-gaga/65786 Thursday, October 3, 13
  • 27. Why do you tweet? • Business • Ex: Music Industry,Technology, EDM • Social • Business + Social • Neither #nonsense #amazingsandwich Thursday, October 3, 13
  • 28. Manage Multiple Accts • TweetDeck • HooteSuite Thursday, October 3, 13
  • 29. Search Engine • https://twitter.com/search • Key Words • @users • #hashtags • Operators • “happy hour” near:”nashville” • Advanced Search Search Engine Thursday, October 3, 13
  • 30. Social Commerce "In the first four hours Green Day sold 3 albums every 55 seconds! Green Day averages 2200 new followers/day. With their Chirpify listing they added 9000, or 15 new followers per second." -Media Bistro Thursday, October 3, 13
  • 31. Statistics Thursday, October 3, 13
  • 32. All I want is 1,000 followers... + = Thursday, October 3, 13
  • 33. Or we could do it legitimately Thursday, October 3, 13
  • 34. or do a combination of the two... follow up message with a link to... Thursday, October 3, 13
  • 35. For use as a marketing tool • Moderated Chats • “.@” to answer questions with “#” • Use Live events to get a “#” trending • Get a RT from another entertainer / large audience. Thursday, October 3, 13
  • 36. For use as a marketing tool • Moderated Chats • “.@” to answer questions with “#” • Use Live events to get a “#” trending • Get a RT from another entertainer / large audience. Success in these areas will all lead to a larger following Thursday, October 3, 13
  • 37. Content Strategy • Provide a link in most all tweets • Set-up a url shortner you can track • bit.ly, goo.gl or similar • branded short domain (nesta.co) • #hashtag • Succinct, deliberate, & interesting • Integrate for variety and reach (e.g., foursquare, instagram, etc.) • Don’t have time to tweet...retweet retweet • Monitor your ‘@’ replies, mentions, etc. Thursday, October 3, 13
  • 38. Content Strategy • Hubspot - “Science of Twitter” #TwitterSci • Use words like...official, founder, expert in bio • 10% @ replies gives highest return of retweets • > 1,000 followers, 45%+ Non-reply & Link • Stop talking about yourself...all the time • Negative remarks = negative results • Longer tweets get higher CTR • Try putting links about 25% into tweet • Action words get more clicks • Tweet later in the day and week Thursday, October 3, 13