Twitter

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Twitter

  1. 1. @EIS2350 #awesomesauce A Lecture Brought toYou 140 Characters at a time Thursday, October 3, 13
  2. 2. Twitter Thursday, October 3, 13
  3. 3. Twitter You guys could probably teach this session Thursday, October 3, 13
  4. 4. Twitter:A Brief History ... but have you heard of “just setting up my twttr” -- Jack Dorsey, March 2006 Name inspired by: You’ve heard of Thursday, October 3, 13
  5. 5. From 20k tweets per day... Thursday, October 3, 13
  6. 6. From 20k tweets per day... ... to 60k tweets per day Thursday, October 3, 13
  7. 7. The Tipping Point: “The point at which a series of small ineffective changes acquires enough pressure or importance to cause a larger, more significant change” Blogs, BOOKS, & Beverages http://www.gladwell.com/tippingpoint/ Thursday, October 3, 13
  8. 8. Thursday, October 3, 13
  9. 9. • Timeline • @Mentions • ReTweets • Searches • Lists Thursday, October 3, 13
  10. 10. • hashtag # • gives tweets a subject • “trending” What’s trending LOCALLY? Thursday, October 3, 13
  11. 11. • Customized Background • It takes TWO minutes • It should match your branding (logos, fonts, style) Thursday, October 3, 13
  12. 12. What makes a Twitter account have “weight” Disparity of FOLLOWERS to FOLLOWS Thursday, October 3, 13
  13. 13. What makes a Twitter account have “weight” Disparity of FOLLOWERS to FOLLOWS Conan O’Brien Thursday, October 3, 13
  14. 14. What makes a Twitter account have “weight” Disparity of FOLLOWERS to FOLLOWS Conan O’Brien Taylor Swift Thursday, October 3, 13
  15. 15. What makes a Twitter account have “weight” Disparity of FOLLOWERS to FOLLOWS Conan O’Brien Taylor Swift The “Twitter” Chart Thursday, October 3, 13
  16. 16. How do I utilize it for an entertainment brand? Follow People! & Hope they follow you back However... DON’T follow more than 1.5 times as many as people that follow you Thursday, October 3, 13
  17. 17. Twitter’s Magic formula: 1.5 : 1 follow ratio Thursday, October 3, 13
  18. 18. Twitter’s Magic formula: 1.5 : 1 follow ratio If you’re following 1,000 people and 100 follow you That’s No Good! Thursday, October 3, 13
  19. 19. Twitter’s Magic formula: 1.5 : 1 follow ratio If you’re following 1,000 people and 100 follow you That’s No Good! If you’re followed by 100 people... follow no more than 150 Thursday, October 3, 13
  20. 20. Twitter’s Magic formula: 1.5 : 1 follow ratio sounds test-able If you’re following 1,000 people and 100 follow you That’s No Good! If you’re followed by 100 people... follow no more than 150 Thursday, October 3, 13
  21. 21. You can do this organically one by one... or... Fake it! Thursday, October 3, 13
  22. 22. You can do this organically one by one... or... Fake it! Thursday, October 3, 13
  23. 23. Or just buy them Thursday, October 3, 13
  24. 24. Or just buy them Thursday, October 3, 13
  25. 25. Or just buy them Thursday, October 3, 13
  26. 26. • 71 % of Lady Gaga’s Twitter followers are fake • http://www.nme.com/news/lady-gaga/65786 Thursday, October 3, 13
  27. 27. Why do you tweet? • Business • Ex: Music Industry,Technology, EDM • Social • Business + Social • Neither #nonsense #amazingsandwich Thursday, October 3, 13
  28. 28. Manage Multiple Accts • TweetDeck • HooteSuite Thursday, October 3, 13
  29. 29. Search Engine • https://twitter.com/search • Key Words • @users • #hashtags • Operators • “happy hour” near:”nashville” • Advanced Search Search Engine Thursday, October 3, 13
  30. 30. Social Commerce "In the first four hours Green Day sold 3 albums every 55 seconds! Green Day averages 2200 new followers/day. With their Chirpify listing they added 9000, or 15 new followers per second." -Media Bistro Thursday, October 3, 13
  31. 31. Statistics Thursday, October 3, 13
  32. 32. All I want is 1,000 followers... + = Thursday, October 3, 13
  33. 33. Or we could do it legitimately Thursday, October 3, 13
  34. 34. or do a combination of the two... follow up message with a link to... Thursday, October 3, 13
  35. 35. For use as a marketing tool • Moderated Chats • “.@” to answer questions with “#” • Use Live events to get a “#” trending • Get a RT from another entertainer / large audience. Thursday, October 3, 13
  36. 36. For use as a marketing tool • Moderated Chats • “.@” to answer questions with “#” • Use Live events to get a “#” trending • Get a RT from another entertainer / large audience. Success in these areas will all lead to a larger following Thursday, October 3, 13
  37. 37. Content Strategy • Provide a link in most all tweets • Set-up a url shortner you can track • bit.ly, goo.gl or similar • branded short domain (nesta.co) • #hashtag • Succinct, deliberate, & interesting • Integrate for variety and reach (e.g., foursquare, instagram, etc.) • Don’t have time to tweet...retweet retweet • Monitor your ‘@’ replies, mentions, etc. Thursday, October 3, 13
  38. 38. Content Strategy • Hubspot - “Science of Twitter” #TwitterSci • Use words like...official, founder, expert in bio • 10% @ replies gives highest return of retweets • > 1,000 followers, 45%+ Non-reply & Link • Stop talking about yourself...all the time • Negative remarks = negative results • Longer tweets get higher CTR • Try putting links about 25% into tweet • Action words get more clicks • Tweet later in the day and week Thursday, October 3, 13

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