Tell em what you’re
gonna tell em.
Tell em
Then...
Wednesday, September 25, 13
Tell em what you told em
Wednesday, September 25, 13
SOCIAL MEDIA
an introduction
EIS 2350
Wednesday, September 25, 13
HOW WE GOT HERE:
Sharing: We are interested in one another’s thoughts
and actions
Communication: We desire to be in contac...
WHY DO PEOPLE GRAVITATE
TOWARDS SOCIAL MEDIA?
Community - we love to connect and feel like we belong
Transparency - we get...
WHY DO PEOPLE GRAVITATE
TOWARDS SOCIAL MEDIA?
Significance - creates passion (if you’re a significant brand
online you can...
HOW WE GOT HERE:
Wednesday, September 25, 13
WHERE WE ARE
Wednesday, September 25, 13
HOW WE GOT HERE:
CONNECTION
&
RELATIONSHIPS
Wednesday, September 25, 13
HOW WE GOT HERE:
Wednesday, September 25, 13
WHERE WE ARE GOING:
Wednesday, September 25, 13
HOW DO WE DO IT?
Take the Passion of your BRAND
Develop a PLAN
Determine the TOOLS you will use
Understand when you need H...
THE TOOLS...
Wednesday, September 25, 13
HOW WE
COMMUNICATE
Wednesday, September 25, 13
IT’S GROWING
Wednesday, September 25, 13
IT’S ABOUT PEOPLE
Wednesday, September 25, 13
CONNECTING WITH
PEOPLE
Wednesday, September 25, 13
... AND BRANDS
Wednesday, September 25, 13
GAINING ATTENTION
TO
Wednesday, September 25, 13
AND ENGAGEMENT...
Wednesday, September 25, 13
WHERE & HOW
All this says little about HOW we consume the information
Wednesday, September 25, 13
MORE AND MORE
MOBILE
Wednesday, September 25, 13
MORE AND MORE
MOBILE
Wednesday, September 25, 13
MORE AND MORE
MOBILE
Wednesday, September 25, 13
MORE AND MORE
MOBILE
Wednesday, September 25, 13
MORE AND MORE
MOBILE
Wednesday, September 25, 13
....
Wednesday, September 25, 13
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Social media intro

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Social media intro

  1. 1. Tell em what you’re gonna tell em. Tell em Then... Wednesday, September 25, 13
  2. 2. Tell em what you told em Wednesday, September 25, 13
  3. 3. SOCIAL MEDIA an introduction EIS 2350 Wednesday, September 25, 13
  4. 4. HOW WE GOT HERE: Sharing: We are interested in one another’s thoughts and actions Communication: We desire to be in contact with our friends and loved ones regardless of time and space. Information: We want to know what is going on around us, and be informed. Wednesday, September 25, 13
  5. 5. WHY DO PEOPLE GRAVITATE TOWARDS SOCIAL MEDIA? Community - we love to connect and feel like we belong Transparency - we get to see the “true” individual. you can’t fake authenticity. Engagement - Social Media is a conversation. We are drawn to Connect and Share. We desire others opinions. Borderless - You can now interact with contacts globally as opposed to those in your immediate area. Creative - It’s a “Petri Dish” of Innovation Wednesday, September 25, 13
  6. 6. WHY DO PEOPLE GRAVITATE TOWARDS SOCIAL MEDIA? Significance - creates passion (if you’re a significant brand online you can invigorate your brand followers) Passion - creates Attention (if you’re passionate in your online voice you can generate additional followers and attention) Attention - leads to Action (once you’ve got them in, you can lead them to action) Action - leads to monetization ($$) Back to Branding a Little... Wednesday, September 25, 13
  7. 7. HOW WE GOT HERE: Wednesday, September 25, 13
  8. 8. WHERE WE ARE Wednesday, September 25, 13
  9. 9. HOW WE GOT HERE: CONNECTION & RELATIONSHIPS Wednesday, September 25, 13
  10. 10. HOW WE GOT HERE: Wednesday, September 25, 13
  11. 11. WHERE WE ARE GOING: Wednesday, September 25, 13
  12. 12. HOW DO WE DO IT? Take the Passion of your BRAND Develop a PLAN Determine the TOOLS you will use Understand when you need HELP! Learn where your fan base is LOCATED (what social networks are they using) Set GOALS and determine how to MEASURE for them. Wednesday, September 25, 13
  13. 13. THE TOOLS... Wednesday, September 25, 13
  14. 14. HOW WE COMMUNICATE Wednesday, September 25, 13
  15. 15. IT’S GROWING Wednesday, September 25, 13
  16. 16. IT’S ABOUT PEOPLE Wednesday, September 25, 13
  17. 17. CONNECTING WITH PEOPLE Wednesday, September 25, 13
  18. 18. ... AND BRANDS Wednesday, September 25, 13
  19. 19. GAINING ATTENTION TO Wednesday, September 25, 13
  20. 20. AND ENGAGEMENT... Wednesday, September 25, 13
  21. 21. WHERE & HOW All this says little about HOW we consume the information Wednesday, September 25, 13
  22. 22. MORE AND MORE MOBILE Wednesday, September 25, 13
  23. 23. MORE AND MORE MOBILE Wednesday, September 25, 13
  24. 24. MORE AND MORE MOBILE Wednesday, September 25, 13
  25. 25. MORE AND MORE MOBILE Wednesday, September 25, 13
  26. 26. MORE AND MORE MOBILE Wednesday, September 25, 13
  27. 27. .... Wednesday, September 25, 13
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