Wednesday, February 20, 13
Wednesday, February 20, 13
http://jcmc.indiana.edu/vol13/issue1/                                        boyd.ellison.htmlWednesday, February 20, 13
The Winner of this War                                    Tom AndersonWednesday, February 20, 13
Dude, I thought you said we weren’t going to do a whole class onWednesday, February 20, 13
Dude, I thought you said we weren’t going to do a whole class on                             Changed the way we interfaced...
Dude, I thought you said we weren’t going to do a whole class on                             Changed the way we interfaced...
Dude, I thought you said we weren’t going to do a whole class on                             Changed the way we interfaced...
errr.. or...                             Or Finally...Wednesday, February 20, 13
When this class began in Fall 2008                             80% used the service daily or multiple times a dayWednesday...
When this class began in Fall 2008                                    100% of students were on myspace                    ...
When this class began in Fall 2008                                    100% of students were on myspace                    ...
When this class began in Fall 2008                                    100% of students were on myspace                    ...
MySpace: A brief history               2003: MySpace is born as a clone of Friendster & eUniverseWednesday, February 20, 13
MySpace: A brief history            June 2004: MySpace breaks 1Million unique visitors per month                          ...
MySpace: A brief history            June 2004: MySpace breaks 1Million unique visitors per month                          ...
MySpace: A brief history            June 2004: MySpace breaks 1Million unique visitors per month                          ...
MySpace: A brief history            June 2004: MySpace breaks 1Million unique visitors per month                          ...
MySpace: A brief history            June 2004: MySpace breaks 1Million unique visitors per month                          ...
MySpace: A brief history               Artists begin to focus only on MySpace (some had no other web               presenc...
MySpace: A brief history                                  2005: The Acquisition                                    News Co...
MySpace: A brief history                2007 - 2008: MySpace is STILL the leading social network                          ...
MySpace: A brief history                                  2008: MySpace Redesign                    A Place For Friends   ...
MySpace: A brief history                                              Profile 2.0Wednesday, February 20, 13
Dude..TabsWednesday, February 20, 13
MySpace: A brief history                                            Lets Briefly Discuss:                                 ...
MySpace: A brief history                                            Lets Briefly Discuss:                                 ...
MySpace: A brief history                                2011: Reduced staff by 47%                                  Anothe...
MySpace: A brief history                             June 2011: Purchased by Specific Media & ...                         ...
MySpace: A brief history                             2005   $580 Million                             2011   $35 MillionWed...
MySpace: A brief history                             2005   $580 Million                             2011   $35 Million   ...
MySpace: A brief history                             2005   $580 Million                             2011   $35 Million   ...
Where is it going?                                     &            Why the hell should my artist use it?Wednesday, Februa...
Wednesday, February 20, 13
MySpace STILL allows for a Music Search                             It’s got a Jukebox (Sure Spotify is cooler)           ...
I’m not saying monitor it...                             I’m not saying you need to be active...                          ...
I’m not saying monitor it...                             I’m not saying you need to be active...                          ...
I’m not saying monitor it...                             I’m not saying you need to be active...                          ...
I’m not saying monitor it...                             I’m not saying you need to be active...                          ...
I’m not saying monitor it...                             I’m not saying you need to be active...                          ...
The Future?               They are in the process of reinventing themselves as a music               provider             ...
The Future?                             Myspace is on track to evolve into a digital                             destinati...
Wednesday, February 20, 13
Wednesday, February 20, 13
Wednesday, February 20, 13
Wednesday, February 20, 13
Wednesday, February 20, 13
Wednesday, February 20, 13
Wednesday, February 20, 13
(18 Million Users in first 3 months)                                     Is it the Future?                             100 ...
• Getting Started:                     • All you need is a             address                             Google+ was ini...
Wednesday, February 20, 13
How Do I Promote My Music?                               There’s NO Music Player              Video Links (Google owns You...
• Get New Friends (You Can “Follow”                             Anyone”)                    • Organize Your “Circles”     ...
Group Listening Parties                    Live Music                             Live Musicians                          ...
Daria Musk:                             July 16th - “Word spread so fast that within minutes there                        ...
Daria Musk:                             “Audience” members also came up with an etiquette of                             “...
Daria Musk:                             “In one night I toured the WORLD”                               On July 23rd she p...
spawned HangoutParty.comWednesday, February 20, 13
Other Good Artist Uses                    • Mark Hoppus                  No stranger to hanging out, Blink 182ʹ′s bassist ...
Other Good Artist Uses   • Will-i-Am / Black Eyed PeasAfter the concert a viewer asked what he thought music will look lik...
• Is this the future?                    • Can this be monetized?                    • Is anyone actually there?Wednesday,...
Other Crowd                             EngagementWednesday, February 20, 13
Other Crowd                             EngagementWednesday, February 20, 13
Other Crowd                             EngagementWednesday, February 20, 13
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My space google+

  1. 1. Wednesday, February 20, 13
  2. 2. Wednesday, February 20, 13
  3. 3. http://jcmc.indiana.edu/vol13/issue1/ boyd.ellison.htmlWednesday, February 20, 13
  4. 4. The Winner of this War Tom AndersonWednesday, February 20, 13
  5. 5. Dude, I thought you said we weren’t going to do a whole class onWednesday, February 20, 13
  6. 6. Dude, I thought you said we weren’t going to do a whole class on Changed the way we interfaced with a websiteWednesday, February 20, 13
  7. 7. Dude, I thought you said we weren’t going to do a whole class on Changed the way we interfaced with a website Increased the frequency and depth we stayed in one placeWednesday, February 20, 13
  8. 8. Dude, I thought you said we weren’t going to do a whole class on Changed the way we interfaced with a website Increased the frequency and depth we stayed in one place Created a place where we controlled our online personaWednesday, February 20, 13
  9. 9. errr.. or... Or Finally...Wednesday, February 20, 13
  10. 10. When this class began in Fall 2008 80% used the service daily or multiple times a dayWednesday, February 20, 13
  11. 11. When this class began in Fall 2008 100% of students were on myspace 80% used the service daily or multiple times a dayWednesday, February 20, 13
  12. 12. When this class began in Fall 2008 100% of students were on myspace 80% used the service daily or multiple times a day by comparison 2 students were on Twitter and ZERO had heard of FourSquareWednesday, February 20, 13
  13. 13. When this class began in Fall 2008 100% of students were on myspace 80% used the service daily or multiple times a day by comparison 2 students were on Twitter and ZERO had heard of FourSquare Did I mention that this space changes RAPIDLY!Wednesday, February 20, 13
  14. 14. MySpace: A brief history 2003: MySpace is born as a clone of Friendster & eUniverseWednesday, February 20, 13
  15. 15. MySpace: A brief history June 2004: MySpace breaks 1Million unique visitors per month MySpace Music Pages MySpace Customized PagesWednesday, February 20, 13
  16. 16. MySpace: A brief history June 2004: MySpace breaks 1Million unique visitors per month MySpace Music Pages MySpace Customized PagesWednesday, February 20, 13
  17. 17. MySpace: A brief history June 2004: MySpace breaks 1Million unique visitors per month MySpace Music Pages MySpace Customized PagesWednesday, February 20, 13
  18. 18. MySpace: A brief history June 2004: MySpace breaks 1Million unique visitors per month MySpace Music Pages MySpace Customized PagesWednesday, February 20, 13
  19. 19. MySpace: A brief history June 2004: MySpace breaks 1Million unique visitors per month MySpace Music Pages MySpace Customized PagesWednesday, February 20, 13
  20. 20. MySpace: A brief history Artists begin to focus only on MySpace (some had no other web presence) MySpace only Promotions and Campaigns Artists are signed to major label deals based on # of Friends or # of “spins” on MySpace music playersWednesday, February 20, 13
  21. 21. MySpace: A brief history 2005: The Acquisition News Corporation (Rupert Murdoch) $580 MillionWednesday, February 20, 13
  22. 22. MySpace: A brief history 2007 - 2008: MySpace is STILL the leading social network They were passed by Facebook on April 19, 2008Wednesday, February 20, 13
  23. 23. MySpace: A brief history 2008: MySpace Redesign A Place For Friends 2010: Another Logo ChangeWednesday, February 20, 13
  24. 24. MySpace: A brief history Profile 2.0Wednesday, February 20, 13
  25. 25. Dude..TabsWednesday, February 20, 13
  26. 26. MySpace: A brief history Lets Briefly Discuss: UI =User Interface Refers to graphic design and the interface of any website. Is the design consistent? Is it easy to get from page to page? Are all the page layouts the same? Its as simple as this: Bad design is non-intuitive and you dont know how to use it. Good design is intuitive and easy to use.Wednesday, February 20, 13
  27. 27. MySpace: A brief history Lets Briefly Discuss: UI =User Interface Refers to graphic design and the interface of any website. Is the design consistent? Is it easy to get from page to page? Are all the page layouts the same? Its as simple as this: Bad design is non-intuitive and you dont know how to use it. Good design is intuitive and easy to use. ... and My_____ SUCKS at itWednesday, February 20, 13
  28. 28. MySpace: A brief history 2011: Reduced staff by 47% Another Logo Change:Wednesday, February 20, 13
  29. 29. MySpace: A brief history June 2011: Purchased by Specific Media & ... That dude from “Social Network” $35 MillionWednesday, February 20, 13
  30. 30. MySpace: A brief history 2005 $580 Million 2011 $35 MillionWednesday, February 20, 13
  31. 31. MySpace: A brief history 2005 $580 Million 2011 $35 Million $545 Million LOSS in 6 yearsWednesday, February 20, 13
  32. 32. MySpace: A brief history 2005 $580 Million 2011 $35 Million $545 Million LOSS in 6 yearsWednesday, February 20, 13
  33. 33. Where is it going? & Why the hell should my artist use it?Wednesday, February 20, 13
  34. 34. Wednesday, February 20, 13
  35. 35. MySpace STILL allows for a Music Search It’s got a Jukebox (Sure Spotify is cooler) It’s got a chartWednesday, February 20, 13
  36. 36. I’m not saying monitor it... I’m not saying you need to be active... ButWednesday, February 20, 13
  37. 37. I’m not saying monitor it... I’m not saying you need to be active... But It’s Quick and Easy to set upWednesday, February 20, 13
  38. 38. I’m not saying monitor it... I’m not saying you need to be active... But It’s Quick and Easy to set up MySpace is MOSTLY about MusicWednesday, February 20, 13
  39. 39. I’m not saying monitor it... I’m not saying you need to be active... But It’s Quick and Easy to set up MySpace is MOSTLY about Music Booking Agents STILL use MySpaceWednesday, February 20, 13
  40. 40. I’m not saying monitor it... I’m not saying you need to be active... But It’s Quick and Easy to set up MySpace is MOSTLY about Music Booking Agents STILL use MySpace (no... really... I checked with people at WMA and CAA)Wednesday, February 20, 13
  41. 41. The Future? They are in the process of reinventing themselves as a music provider 1 Million New Users in the last Month (this isn’t counting those 2-3 million that probably left the service) 42 Million songs available for streaming (on a new player) Integration with Facebook (via Apps or API as we discussed earlier) They have JT as a spokesman.Wednesday, February 20, 13
  42. 42. The Future? Myspace is on track to evolve into a digital destination for original shows, video content and music. At the same time, its social networking infrastructure can be used to launch socially activated advertising campaigns -- meaning that brands can run campaigns with the hope that Myspaces user base will take them viral.Wednesday, February 20, 13
  43. 43. Wednesday, February 20, 13
  44. 44. Wednesday, February 20, 13
  45. 45. Wednesday, February 20, 13
  46. 46. Wednesday, February 20, 13
  47. 47. Wednesday, February 20, 13
  48. 48. Wednesday, February 20, 13
  49. 49. Wednesday, February 20, 13
  50. 50. (18 Million Users in first 3 months) Is it the Future? 100 Million Users as of Jan 2013 How Can it Help my Artist Social Presence?Wednesday, February 20, 13
  51. 51. • Getting Started: • All you need is a address Google+ was initially for INDIVIDUALS Brand Pages have since been launched...Wednesday, February 20, 13
  52. 52. Wednesday, February 20, 13
  53. 53. How Do I Promote My Music? There’s NO Music Player Video Links (Google owns YouTube) Link to other Social Networks with Music (other pages) Blog / Tumblr (contributor to)Wednesday, February 20, 13
  54. 54. • Get New Friends (You Can “Follow” Anyone”) • Organize Your “Circles” • Invite them to a ....Wednesday, February 20, 13
  55. 55. Group Listening Parties Live Music Live Musicians Hangout 10 person “Limit”Wednesday, February 20, 13
  56. 56. Daria Musk: July 16th - “Word spread so fast that within minutes there were so many hundreds of people from all over the world trying to get into the concert that Google’s top engineer Chee Chew and others began adjusting the tech on the fly. They daisy- chained the hangouts on their computers to work around the 10 person limit and get more people in!”Wednesday, February 20, 13
  57. 57. Daria Musk: “Audience” members also came up with an etiquette of “rotating” in and out of the 9 “front row seats” inside the Hangout to let other people interact with me where we laughed, marveled at the technology and became friends as I played and sang through the night. It was my first time having an audience “lined up around the block” waiting to hear me perform, so I played for 6.5 hours straight!Wednesday, February 20, 13
  58. 58. Daria Musk: “In one night I toured the WORLD” On July 23rd she played her 2nd show for over 9000 Google+ uncapped the Hangout so that all could attendWednesday, February 20, 13
  59. 59. spawned HangoutParty.comWednesday, February 20, 13
  60. 60. Other Good Artist Uses • Mark Hoppus No stranger to hanging out, Blink 182ʹ′s bassist Mark Hoppus has participated in a few Hangouts with fans. Last summer, before Google+ Brand Pages were released, Hoppus revealed the name of the band’s sixth studio LP — which was released in September 2011 — during a Hangout. The bassist also shares exclusive content with fans, including behind the scenes photos from video shoots, rehearsals, and his FUSEtv show — “Hoppus on Music.” Hoppus continues utilizing Google+ Hangouts as a way to communicate with fans. The video chats pull in many comments, mostly from people that missed the opportunity to chat. While random chats are fun, it might be helpful to throw a few scheduled Hangouts into the mix so those that really want to participate can be sure to make it.Wednesday, February 20, 13
  61. 61. Other Good Artist Uses • Will-i-Am / Black Eyed PeasAfter the concert a viewer asked what he thought music will look like in the future. Will.i.am replied,“It looks like this. I think music in the future is people collaborating here on Google+ Hangout sessions.I think it’s shows like this…” He later went on to add that after concerts, artists should get off the stage,hop on Google+, and interact more with fans.In addition to participating in regular Hangouts, Will.i.am also uses the social network to share behindthe scenes photos and even released his new single — recorded with Mick Jagger and JLo — onGoogle+ before performing it at the American Music Awards the following night.Wednesday, February 20, 13
  62. 62. • Is this the future? • Can this be monetized? • Is anyone actually there?Wednesday, February 20, 13
  63. 63. Other Crowd EngagementWednesday, February 20, 13
  64. 64. Other Crowd EngagementWednesday, February 20, 13
  65. 65. Other Crowd EngagementWednesday, February 20, 13
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