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My space   google+ My space google+ Presentation Transcript

  • errr.. or...Or Finally...
  • When this class began in Fall 2008 80% used the service daily or multiple times a day
  • When this class began in Fall 2008 100% of students were on myspace 80% used the service daily or multiple times a day
  • When this class began in Fall 2008 100% of students were on myspace 80% used the service daily or multiple times a day by comparison 2 students were on Twitter and ZERO had heard of FourSquare
  • When this class began in Fall 2008 100% of students were on myspace 80% used the service daily or multiple times a day by comparison 2 students were on Twitter and ZERO had heard of FourSquare Did I mention that this space changes RAPIDLY!
  • MySpace: A brief history2003: MySpace is born as a clone of Friendster & eUniverse
  • MySpace: A brief historyJune 2004: MySpace breaks 1Million unique visitors per month MySpace Music Pages MySpace Customized Pages
  • MySpace: A brief historyJune 2004: MySpace breaks 1Million unique visitors per month MySpace Music Pages MySpace Customized Pages
  • MySpace: A brief historyJune 2004: MySpace breaks 1Million unique visitors per month MySpace Music Pages MySpace Customized Pages
  • MySpace: A brief historyJune 2004: MySpace breaks 1Million unique visitors per month MySpace Music Pages MySpace Customized Pages
  • MySpace: A brief historyJune 2004: MySpace breaks 1Million unique visitors per month MySpace Music Pages MySpace Customized Pages
  • MySpace: A brief historyArtists begin to focus only on MySpace (some have no other webpresence)MySpace only Promotions and CampaignsArtists are signed to major label deals based on # of Friends or #of “spins” on MySpace music players
  • MySpace: A brief history 2005: The Acquisition News Corporation (Rupert Murdoch) $580 Million
  • MySpace: A brief history2007 - 2008: MySpace is STILL the leading social network They were passed by Facebook on April 19, 2008
  • MySpace: A brief history 2008: MySpace RedesignA Place For Friends 2010: Another Logo Change
  • MySpace: A brief history Profile 2.0
  • Dude..Tabs
  • MySpace: A brief history Lets Briefly Discuss: UI =User Interface Refers to graphic design and the interface of any website. Is the design consistent? Is it easy to get from page to page? Are all the page layouts the same? Its as simple as this: Bad design is non-intuitive and you dont know how to use it. Good design is intuitive and easy to use.
  • MySpace: A brief history Lets Briefly Discuss: UI =User Interface Refers to graphic design and the interface of any website. Is the design consistent? Is it easy to get from page to page? Are all the page layouts the same? Its as simple as this: Bad design is non-intuitive and you dont know how to use it. Good design is intuitive and easy to use. ... and My_____ SUCKS at it
  • MySpace: A brief history 2011: Reduced staff by 47% Another Logo Change:
  • MySpace: A brief historyJune 2011: Purchased by Specific Media & ... That dude from “Social Network” $35 Million
  • MySpace: A brief history2005 $580 Million2011 $35 Million
  • MySpace: A brief history2005 $580 Million2011 $35 Million $545 Million LOSS in 6 years
  • MySpace: A brief history2005 $580 Million2011 $35 Million $545 Million LOSS in 6 years
  • Where is it going? &Why the hell should my artist use it?
  • Search Engine Optimization (SEO) MySpace is almost always on the first page of results92% of Adults still use Search Engines to seek out artists* *Hypebot.com
  • MySpace STILL allows for a Music SearchIt’s got a Jukebox (Sure Spotify is cooler) It’s got a chart
  • If you’re gonna do it... do it right!Good Profile PhotoShort Bio (include a couple of press quotes if possible)3-4 Songs1-2 VideosUp-to-Date Concert Calendar (you can do this with ReverbNation or Artist Data)
  • Optional:Branding (add a graphic / logo)Mailing List Signup (even if you link out)A Link to Buy Your Music (monetize!)Twitter Feed (or link to Tumblr / Wordpress / Facebook)
  • I’m not saying monitor it...I’m not saying you need to be active... But
  • I’m not saying monitor it...I’m not saying you need to be active... But It’s Quick and Easy to set up
  • I’m not saying monitor it...I’m not saying you need to be active... But It’s Quick and Easy to set up MySpace is MOSTLY about Music
  • I’m not saying monitor it...I’m not saying you need to be active... But It’s Quick and Easy to set up MySpace is MOSTLY about MusicBooking Agents STILL use MySpace
  • I’m not saying monitor it...I’m not saying you need to be active... But It’s Quick and Easy to set up MySpace is MOSTLY about MusicBooking Agents STILL use MySpace(no... really... I checked with people at WMA and CAA)
  • The Future?They are in the process of reinventing themselves as a musicprovider 1 Million New Users in the last Month (this isn’t counting those 2-3 million that probably left the service) 42 Million songs available for streaming (on a new player) Integration with Facebook (via Apps or API as we discussed earlier) They have JT as a spokesman.
  • The Future?Myspace is on track to evolve into a digitaldestination for original shows, video content andmusic. At the same time, its social networkinginfrastructure can be used to launch sociallyactivated advertising campaigns -- meaning thatbrands can run campaigns with the hope thatMyspaces user base will take them viral.
  • or is it?
  • Is it the Future? (18 Million Users in first 3 months) Is it the Future Google Buzz (Or Worse Google Wave)?How Can it Help my Artist Social Presence?
  • • Getting Started: • All you need is a address Google+ was initially for INDIVIDUALS Brand Pages have since been launched...
  • How Do I Promote My Music? There’s NO Music Player Video Links (Google owns YouTube)Link to other Social Networks with Music (other pages) Blog / Tumblr (contributor to)
  • • Get New Friends (You Can “Follow” Anyone”)• Organize Your “Circles”• Invite them to a ....
  • Group Listening PartiesLive Music Live Musicians Hangout 10 person “Limit”
  • Daria Musk:July 16th - “Word spread so fast that within minutes therewere so many hundreds of people from all over the world trying to get into the concert that Google’s top engineer Chee Chew and others began adjusting the tech on the fly. They daisy-chained the hangouts on their computers to work around the 10 person limit and get more people in!”
  • Daria Musk:“Audience” members also came up with an etiquette of“rotating” in and out of the 9 “front row seats” inside theHangout to let other people interact with me where welaughed, marveled at the technology and became friends as I played andsang through the night. It was my first time having an audience“lined up around the block” waiting to hear me perform, soI played for 6.5 hours straight!
  • Daria Musk:“In one night I toured the WORLD” On July 23rd she played her 2nd show for over 9000 Google+ uncapped the Hangout so that all could attend
  • spawned HangoutParty.com
  • Other Good Artist Uses • Mark HoppusNo stranger to hanging out, Blink 182ʹ′s bassist Mark Hoppus has participated ina few Hangouts with fans. Last summer, before Google+ Brand Pages werereleased, Hoppus revealed the name of the band’s sixth studio LP — which wasreleased in September 2011 — during a Hangout. The bassist also sharesexclusive content with fans, including behind the scenes photos from videoshoots, rehearsals, and his FUSEtv show — “Hoppus on Music.”Hoppus continues utilizing Google+ Hangouts as a way to communicate withfans. The video chats pull in many comments, mostly from people that missedthe opportunity to chat. While random chats are fun, it might be helpful to throwa few scheduled Hangouts into the mix so those that really want to participatecan be sure to make it.
  • Other Good Artist Uses • Will-i-AmWill.i.am made headlines when Google promoted the Black Eyed Peas Hangout on its front page — ahighly coveted piece of real estate. The artist hosts regular Hangouts where he and his friends engagefans in conversation and show off some dance moves. This particular Hangout On Air session wasdifferent because after about 20 minutes of chatting, he joined the rest of the Black Eyed Peas on stagefor a concert in New York City. Anyone participating had the best seat in the house as the camera wasonstage with the rest of the band.After the concert a viewer asked what he thought music will look like in the future. Will.i.am replied,“It looks like this. I think music in the future is people collaborating here on Google+ Hangout sessions.I think it’s shows like this…” He later went on to add that after concerts, artists should get off the stage,hop on Google+, and interact more with fans.In addition to participating in regular Hangouts, Will.i.am also uses the social network to share behindthe scenes photos and even released his new single — recorded with Mick Jagger and JLo — onGoogle+ before performing it at the American Music Awards the following night.
  • • Is this the future?• Can this be monetized?• Is anyone actually there?