A (very) Brief History 1996: FCC requires cell phone carriers to triangulate the location of users for emergency purposes. Palm VII is the first device to utilize location based technology with apps for the Weather Channel and “TrafficTouch” in 1999. base price: $599 + $29.99 / mo. for 150kb of data 2002, AT&T Launches Go2 Mobile that allows users to locate requested locations around them. (using GPS)
how do you use this for an artist? how do you use this for an artist?
how do you use this for an artist? Jason Aldean campaign long term Point based | Reward System | Fan Engaging
how do you use this for an artist? How? Give fans a reason to check-in at a concert, for same reason as restaurants. Then the artists is using their own social media to promote the show. Word of mouth is more effective and motivational than the marketer advertising. Register(connect it to 4sq or facebook account), connect, check-in at designated places. Jason Aldean's related locations: SPONSORS (places where wranglers are sold) CONCERT VENUES CDs RETAILERS (walmart, kmart, best buy)
Why? Everytime you check-in you get 10 points. Points lead to Prizes (and a leader board) When you check-in, you then get a discount at that store. (this makes the company more money!) The more you check in, the more discounts/coupons Plus... You can win prizes such as: Tickets to a concert, $250 Wrangler wardrobe Gift packs from Jason Aldean how do you use this for an artist?
Sloane, this sounds AMAZING!?!?! You’d be right, it’s the future But what happens if the prizes get SO big it would be worth “ cheating”
cheaters never prosper... http://www.my4squarealibi.com/ Until they do. The API issue
some apps | sites you might want to be aware of Rewards you for simply “ walking into the store” (recognizes you via a high frequency sound played in the store!) Earn Cash & Points for Check-ins at participating locations Go places. Do challenges. Earn points
The Future? T T Taylor Swift App Development How could your artist benefit from social?