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Getting a sponsorship

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  • 1. HOW TO GET A SPONSORSHIP OR ENDORSEMENT EIS 2350 Tuesday, September 17, 13
  • 2. HOW TO APPROACH SPONSORSHIP AS A LOCAL ACT Tuesday, September 17, 13
  • 3. SPONSOR VS ENDORSE Sponsorship - Endorsement - Tuesday, September 17, 13
  • 4. SPONSOR VS ENDORSE Sponsorship - Endorsement - Pay me and I’ll represent you Tuesday, September 17, 13
  • 5. SPONSOR VS ENDORSE Sponsorship - Endorsement - Pay me and I’ll represent you I like this be like me Tuesday, September 17, 13
  • 6. What artists should look for Sponsorship? Large & Small Looking for “tour support” What artists should look for Endorsement? Artists with enough cache & audience to assist in the marketing of a procuct / service SPONSOR VS ENDORSE Tuesday, September 17, 13
  • 7. What artists should look for Sponsorship? Large & Small Looking for “tour support” What artists should look for Endorsement? Artists with enough cache & audience to assist in the marketing of a procuct / service What’s the difference? SPONSOR VS ENDORSE Tuesday, September 17, 13
  • 8. HOW DO I GET SOME $? 1. Focus on “Consumer Based Companies” 2. Research * What Products WouldYour Identify Associate With? * What DoYou Know About Those Products and Companies? * Who isYour Audience? * How WouldYou Define Them Tuesday, September 17, 13
  • 9. HOW DO I GET SOME $? Start Small (You’re Not Likely to get Cover Girl as your first Sponsor) Think Local (You GROW to Global) Focus on areas where you will be playing Tuesday, September 17, 13
  • 10. WHAT DOYOU SEND? After you’ve identified your “Contact” (you’ll only want ONE at each potential Sponsor). You’ll want to send the following: Send them a PERSONALIZED Artist Profile (This SHOULDN’T be a Press Kit or EPK) * Who ARE you? * Who IS your Audience? Drive the conversation to HOW it benefits the Sponsor Tuesday, September 17, 13
  • 11. ONCE YOU’VE MADE CONTACT 1. Treat it like a JOB interview 2. Use a LASER not a SHOTGUN (Prove HowYou Make Sense) Tuesday, September 17, 13
  • 12. What do we know About this artist? To whom does she appeal? What brands would be a good fit? How would we actiate this? A QUICK THINK TANK Tuesday, September 17, 13
  • 13. As a Regional Artist What do we know About this artist? To whom does she appeal? What brands would be a good fit? How would we actiate this? A QUICK THINK TANK Tuesday, September 17, 13
  • 14. As a Regional Artist What do we know About this artist? To whom does she appeal? What brands would be a good fit? How would we actiate this? A QUICK THINK TANK As a National Act Tuesday, September 17, 13
  • 15. As a Regional Artist What do we know About this artist? To whom does she appeal? What brands would be a good fit? How would we actiate this? A QUICK THINK TANK As a National Act Tuesday, September 17, 13
  • 16. As a Regional Artist What do we know About this artist? To whom does she appeal? What brands would be a good fit? How would we actiate this? A QUICK THINK TANK And now what? As a National Act Tuesday, September 17, 13
  • 17. What do we know about this band? To whom do they appeal? What brands would be a good fit? How would we actiate this? WHAT ABOUT THESE GUYS? Tuesday, September 17, 13
  • 18. What do we know about this band? To whom do they appeal? What brands would be a good fit? How would we actiate this? WHAT ABOUT THESE GUYS? Tuesday, September 17, 13
  • 19. What do we know about this band? To whom do they appeal? What brands would be a good fit? How would we actiate this? WHAT ABOUT THESE GUYS? Tuesday, September 17, 13
  • 20. AND THESE GUYS? Tuesday, September 17, 13
  • 21. HOW DO YOU KEEP ‘EM? Continue Building Momentum Don’t stop touring Don’t stop selling music DON’T STOP Leave the Sponsor wanting more Show them how the sponsorship is working (Did they sell more product? How can you show your worth?) Get creative on your own behalf... wow them. Tuesday, September 17, 13
  • 22. HOW DO YOU GROW? Take notes on small successes Translate that to larger sponsorships Start Local, Grow Regionally.... Representation? When? How? Tuesday, September 17, 13
  • 23. HOW DO YOU GROW? Take notes on small successes Translate that to larger sponsorships Start Local, Grow Regionally.... Representation? When? How? You’ll be turning down million dollar endorsements in no time! Tuesday, September 17, 13