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HOW TO GET A SPONSORSHIP     ORENDORSEMENT    EIS 2350
HOW TO APPROACHSPONSORSHIP AS A LOCAL ACT
SPONSOR VS ENDORSESponsorship -Endorsement -
SPONSOR VS ENDORSESponsorship -   Pay me and I’ll represent youEndorsement -
SPONSOR VS ENDORSESponsorship -   Pay me and I’ll represent youEndorsement -       I like this be like me
SPONSOR VS ENDORSEWhat artists should look for Sponsorship?    Large & Small    Looking for “tour support”What artists sho...
SPONSOR VS ENDORSEWhat artists should look for Sponsorship?    Large & Small    Looking for “tour support”What artists sho...
HOW DO I GET SOME $?1.   Focus on “Consumer Based Companies”2. Research    * What Products Would Your    Identify Associat...
HOW DO I GET SOME $?Start Small (You’re Not Likely to get Cover Girl asyour first Sponsor)Think Local (You GROW to Global)F...
WHAT DO YOU SEND?After you’ve identified your “Contact” (you’ll onlywant ONE at each potential Sponsor). You’ll want tosend...
ONCE YOU’VE MADE      CONTACT1. Treat it like a JOB interview2. Use a LASER not a SHOTGUN   (Prove How You Make Sense)
A QUICK THINK TANK           What do we know           About this artist?           To whom does she           appeal?    ...
A QUICK THINK TANK                       What do we know                       About this artist?                       To...
A QUICK THINK TANK                          What do we know                          About this artist?                   ...
A QUICK THINK TANK                          What do we know                          About this artist?                   ...
A QUICK THINK TANK                         What do we know                         About this artist?                     ...
WHAT ABOUT THESE GUYS?             What do we know             about this band?             To whom do they             ap...
WHAT ABOUT THESE GUYS?             What do we know             about this band?             To whom do they             ap...
WHAT ABOUT THESE GUYS?             What do we know             about this band?             To whom do they             ap...
AND THESE GUYS?
HOW DO YOU KEEP ‘EM?Continue Building Momentum  Don’t stop touring  Don’t stop selling music  DON’T STOPLeave the Sponsor ...
HOW DO YOU GROW?Take notes on small successes  Translate that to larger sponsorshipsStart Local, Grow Regionally....Repres...
HOW DO YOU GROW?  Take notes on small successes    Translate that to larger sponsorships  Start Local, Grow Regionally.......
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Getting a sponsorship

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  • Transcript of "Getting a sponsorship"

    1. 1. HOW TO GET A SPONSORSHIP ORENDORSEMENT EIS 2350
    2. 2. HOW TO APPROACHSPONSORSHIP AS A LOCAL ACT
    3. 3. SPONSOR VS ENDORSESponsorship -Endorsement -
    4. 4. SPONSOR VS ENDORSESponsorship - Pay me and I’ll represent youEndorsement -
    5. 5. SPONSOR VS ENDORSESponsorship - Pay me and I’ll represent youEndorsement - I like this be like me
    6. 6. SPONSOR VS ENDORSEWhat artists should look for Sponsorship? Large & Small Looking for “tour support”What artists should look for Endorsement? Artists with enough cache & audience to assist in the marketing of a procuct / service
    7. 7. SPONSOR VS ENDORSEWhat artists should look for Sponsorship? Large & Small Looking for “tour support”What artists should look for Endorsement? Artists with enough cache & audience to assist in the marketing of a procuct / service What’s the difference?
    8. 8. HOW DO I GET SOME $?1. Focus on “Consumer Based Companies”2. Research * What Products Would Your Identify Associate With? * What Do You Know About Those Products and Companies? * Who is Your Audience? * How Would You Define Them
    9. 9. HOW DO I GET SOME $?Start Small (You’re Not Likely to get Cover Girl asyour first Sponsor)Think Local (You GROW to Global)Focus on areas where you will be playing
    10. 10. WHAT DO YOU SEND?After you’ve identified your “Contact” (you’ll onlywant ONE at each potential Sponsor). You’ll want tosend the following: Send them a PERSONALIZED Artist Profile (This SHOULDN’T be a Press Kit or EPK) * Who ARE you? * Who IS your Audience? Drive the conversation to HOW it benefits the Sponsor
    11. 11. ONCE YOU’VE MADE CONTACT1. Treat it like a JOB interview2. Use a LASER not a SHOTGUN (Prove How You Make Sense)
    12. 12. A QUICK THINK TANK What do we know About this artist? To whom does she appeal? What brands would be a good fit? How would we actiate this?
    13. 13. A QUICK THINK TANK What do we know About this artist? To whom does she appeal? What brands would be a good fit?As a Regional Artist How would we actiate this?
    14. 14. A QUICK THINK TANK What do we know About this artist? To whom does she appeal? What brands would be a good fit? As a Regional Artist How would we actiateAs a National Act this?
    15. 15. A QUICK THINK TANK What do we know About this artist? To whom does she appeal? What brands would be a good fit? As a Regional Artist How would we actiateAs a National Act this?
    16. 16. A QUICK THINK TANK What do we know About this artist? To whom does she appeal? What brands would be a good fit? And now what? would we actiate How As a Regional ArtistAs a National Act this?
    17. 17. WHAT ABOUT THESE GUYS? What do we know about this band? To whom do they appeal? What brands would be a good fit? How would we actiate this?
    18. 18. WHAT ABOUT THESE GUYS? What do we know about this band? To whom do they appeal? What brands would be a good fit? How would we actiate this?
    19. 19. WHAT ABOUT THESE GUYS? What do we know about this band? To whom do they appeal? What brands would be a good fit? How would we actiate this?
    20. 20. AND THESE GUYS?
    21. 21. HOW DO YOU KEEP ‘EM?Continue Building Momentum Don’t stop touring Don’t stop selling music DON’T STOPLeave the Sponsor wanting more Show them how the sponsorship is working (Did they sell more product? How can you show your worth?) Get creative on your own behalf... wow them.
    22. 22. HOW DO YOU GROW?Take notes on small successes Translate that to larger sponsorshipsStart Local, Grow Regionally....Representation? When? How?
    23. 23. HOW DO YOU GROW? Take notes on small successes Translate that to larger sponsorships Start Local, Grow Regionally.... Representation? When? How?You’ll be turning down million dollar endorsements in no time!
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