Getting a sponsorship
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Getting a sponsorship Presentation Transcript

  • 1. HOW TO GET A SPONSORSHIP ORENDORSEMENT EIS 2350
  • 2. HOW TO APPROACHSPONSORSHIP AS A LOCAL ACT
  • 3. SPONSOR VS ENDORSESponsorship -Endorsement -
  • 4. SPONSOR VS ENDORSESponsorship - Pay me and I’ll represent youEndorsement -
  • 5. SPONSOR VS ENDORSESponsorship - Pay me and I’ll represent youEndorsement - I like this be like me
  • 6. SPONSOR VS ENDORSEWhat artists should look for Sponsorship? Large & Small Looking for “tour support”What artists should look for Endorsement? Artists with enough cache & audience to assist in the marketing of a procuct / service
  • 7. SPONSOR VS ENDORSEWhat artists should look for Sponsorship? Large & Small Looking for “tour support”What artists should look for Endorsement? Artists with enough cache & audience to assist in the marketing of a procuct / service What’s the difference?
  • 8. HOW DO I GET SOME $?1. Focus on “Consumer Based Companies”2. Research * What Products Would Your Identify Associate With? * What Do You Know About Those Products and Companies? * Who is Your Audience? * How Would You Define Them
  • 9. HOW DO I GET SOME $?Start Small (You’re Not Likely to get Cover Girl asyour first Sponsor)Think Local (You GROW to Global)Focus on areas where you will be playing
  • 10. WHAT DO YOU SEND?After you’ve identified your “Contact” (you’ll onlywant ONE at each potential Sponsor). You’ll want tosend the following: Send them a PERSONALIZED Artist Profile (This SHOULDN’T be a Press Kit or EPK) * Who ARE you? * Who IS your Audience? Drive the conversation to HOW it benefits the Sponsor
  • 11. ONCE YOU’VE MADE CONTACT1. Treat it like a JOB interview2. Use a LASER not a SHOTGUN (Prove How You Make Sense)
  • 12. HOW DO YOU KEEP ‘EM?Continue Building Momentum Don’t stop touring Don’t stop selling music DON’T STOPLeave the Sponsor wanting more Show them how the sponsorship is working (Did they sell more product? How can you show your worth?) Get creative on your own behalf... wow them.
  • 13. HOW DO YOU GROW?Take notes on small successes Translate that to larger sponsorshipsStart Local, Grow Regionally....Representation? When? How?
  • 14. HOW DO YOU GROW? Take notes on small successes Translate that to larger sponsorships Start Local, Grow Regionally.... Representation? When? How?You’ll be turning down million dollar endorsements in no time!
  • 15. SOPA | PIPA An honest discussion ... and possible debate
  • 16. PROs SOPA PIPA StopOnlinePiracyAct Protect-IP-Act • Defines Infringement as Distribution of Illegal• Protects Intellectual Property (IP) Copies (brands, drug companies, music, movies, print, (brands, drug companies, music, movies, print, media) media)• Bill targets Foreign sites that are outside of US • All User Generated Content (comments, Court Authority and allows for a "blackout" of images, videos, etc) on Websites would be the these rogue sites responsibility of the Website Owner.• They cite monetary concerns (jobs and • The Federal Government could shut down sites commerce) that will be protected by this act. that infringe on copyrights / intellectual property.
  • 17. PROs SOPA PIPA StopOnlinePiracyAct Protect-IP-Act • Defines Infringement as Distribution of Illegal• Protects Intellectual Property (IP) Copies (brands, drug companies, music, movies, print, (brands, drug companies, music, movies, print, media) media)• Bill targets Foreign sites that are outside of US • All User Generated Content (comments, Court Authority and allows for a "blackout" of images, videos, etc) on Websites would be the these rogue sites responsibility of the Website Owner.• They cite monetary concerns (jobs and • The Federal Government could shut down sites commerce) that will be protected by this act. that infringe on copyrights / intellectual property.
  • 18. PROs SOPA PIPA StopOnlinePiracyAct Protect-IP-Act • Defines Infringement as Distribution of Illegal• Protects Intellectual Property (IP) Copies (brands, drug companies, music, movies, print, (brands, drug companies, music, movies, print, media) media)• Bill targets Foreign sites that are outside of US • All User Generated Content (comments, Court Authority and allows for a "blackout" of images, videos, etc) on Websites would be the these rogue sites responsibility of the Website Owner.• They cite monetary concerns (jobs and • The Federal Government could shut down sites commerce) that will be protected by this act. that infringe on copyrights / intellectual property.
  • 19. PROs SOPA PIPA "Today a number of websites are shutting down in protest of proposed anti- StopOnlinePiracyAct Protect-IP-Act piracy legislation. They are taking a unilateral action to make their content unavailable. However, under current law, A2IM members whose copyrights are infringed upon cannot take similar action. Our independent labels and their artists have no practical way of taking down illegal links to their music from rogue foreign websites accessed via U.S. search engines. • Defines Infringement as Distribution of Illegal We urge these search engines to support U.S. content creators by working• Protects Intellectual Property (IP) Copies toward anti-piracy legislation acceptable to all. Lets have a debate that (brands, drug companies, music, movies, print, voices within our joint communities music, movies, print, genuinely acknowledges that the (brands, drug companies, are media) deep, broad and diverse and lets all agreemedia) that doing nothing is not an option.• Bill targets Foreignmedia that portrayed theof US as that All two giant industries (movies(comments, The sites has are outside issue • of User Generated Content & music and technology) in conflict, as though this was a battle solely Court Authority and allows rich businesses. In fact, our images, videos, etc)and Websites would be the between very for a "blackout" of members are small on medium these rogue sites independent businesses that invest in the creation of music and Owner. sized responsibility of the Website whose very existence is being threatened by the availability of illegal content online. We look forward to solution-oriented discussions among all• They cite monetary concerns (jobs and parties." • The Federal Government could shut down sites commerce) that will be protected by this act. that infringe on copyrights / intellectual property.
  • 20. CONs SOPA PIPA StopOnlinePiracyAct Protect-IP-Act• Prevents Innovation• Puts a Band-aid on a Bigger Problem• It’s Regression
  • 21. CONs SOPA PIPA StopOnlinePiracyAct Protect-IP-Act• Prevents Innovation• Puts a Band-aid on a Bigger Problem• It’s Regression
  • 22. LETS DISCUSS