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Transcript

  • 1. FACEBOOK
  • 2. THE EVOLUTION OF FACEBOOK
  • 3. THE OVERVIEW Edgerank:The formula (algorithm) that determines your “Top News” on Facebook
  • 4. THE OVERVIEW Edgerank:The formula (algorithm) that determines your “Top News” on Facebook Affinity
  • 5. THE OVERVIEW Edgerank:The formula (algorithm) that determines your “Top News” on Facebook Affinity Weight
  • 6. THE OVERVIEW Edgerank:The formula (algorithm) that determines your “Top News” on Facebook Affinity Weight Decay
  • 7. EDGERANK
  • 8. HOW MUCH WEIGHT DOYOU CARRY ON SOCIAL?
  • 9. FACEBOOK: THE BASICSFriend Feed View: Optimizing your friend feed: Override the Algorithm. Status Update Options: Location, Tagging, Check-In, etc. Customize the Broadcast: Who’s going to see this? Live Stream: What are my friends up to? (similar to the stream in TweetDeck) Lists: How do I organize these people? (similar to Google+ “Circles”) Subscribe: How do I become a feed (and to whom), how can I get a feed?
  • 10. FACEBOOK: THE BASICSYour Profile View Making your profile a “Subscription” View As... Edit Profile Account Settings Profile Settings
  • 11. FACEBOOK: THE BASICSAnyone Else’s Profile Vew: Friends Subscribe Message Poke... Call? View Friendship
  • 12. FACEBOOK: ADS
  • 13. FACEBOOK: API API - Application Programming Interface acronyms are fun for tests! Allows two systems to talk to one another.For Facebook, this allows a programmer to “plug in” functionalities from Facebook into their application
  • 14. FACEBOOK: API API - Application Programming Interface acronyms are fun for tests! Allows two systems to talk to one another.For Facebook, this allows a programmer to “plug in” functionalities from Facebook into their application If you’re SUPER interested in this stuff, I recommend: https://developers.facebook.com/docs/
  • 15. FACEBOOK: SPOTIFY Music Discovery? CD BABY TUNECORE THE ORCHARD
  • 16. FACEBOOK: SPOTIFY Music Discovery?How could this benefit YOUR artist, or up and coming artists? CD BABY TUNECORE THE ORCHARD
  • 17. FACEBOOK: TIMELINE
  • 18. FACEBOOK: TIMELINE Do you want it now?
  • 19. FACEBOOK: PAGES Facebook PagesHow to build the ULTIMATE page for your Artist
  • 20. FACEBOOK: PAGES Create Your Page
  • 21. FACEBOOK: PAGESOptimize Your Page with the Following Media VIDEO PHOTOS
  • 22. FACEBOOK: PAGESOptimize Your Page with the Following Music
  • 23. FACEBOOK: PAGESOptimize Your Page with the Following Music
  • 24. FACEBOOK: PAGESOptimize Your Page with the Following Music
  • 25. FACEBOOK: PAGES Optimize Your Page with the Following Store | Monetize!LINKS FROM TRACKS FROM YOUR DIRECT TO FAN PROVIDER
  • 26. FACEBOOK: PAGES Optimize Your Page with 3rd party ContentLink your Content
  • 27. FACEBOOK: PAGESWhat Are YOUR Artists Doing on their Facebook Pages?
  • 28. FACEBOOK: PAGESWhat Are YOUR Artists Doing on their Facebook Pages? What tools are they using?
  • 29. FACEBOOK: PAGESWhat Are YOUR Artists Doing on their Facebook Pages? What tools are they using? What is the landing page?
  • 30. FACEBOOK: PAGESWhat Are YOUR Artists Doing on their Facebook Pages? What tools are they using? What is the landing page? Is there a push to “Like” to get more content?
  • 31. FACEBOOK: MORE LIKES?
  • 32. FACEBOOK: MORE LIKES? Integration: Website, NewsletterInvite Everywhere, Utilize “Suggest” to a Friend
  • 33. FACEBOOK: MORE LIKES? Incintivize:
  • 34. FACEBOOK: MORE LIKES? Premium Content You Must “Like” This Page to Get More If you’re interested in more....
  • 35. FACEBOOK: MORE LIKES?
  • 36. FACEBOOK: MORE LIKES? Quality Content Consistent Updates Leverage Facebook Offline Opportunities Here’s FIFTY...