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Defining a brand - Fall 2013
 

Defining a brand - Fall 2013

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A look at Branding and the Development of Brands in the Entertainment Industry. Belmont Fall 2013

A look at Branding and the Development of Brands in the Entertainment Industry. Belmont Fall 2013

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    Defining a brand - Fall 2013 Defining a brand - Fall 2013 Presentation Transcript

    • Wednesday, August 28, 13
    • Belmont EIS 2350 Creative Entertainment Technologies Defining a Brand Wednesday, August 28, 13
    • The obvious question: WHAT IS A “BRAND” (and the less obvious “Why should I care?”) Wednesday, August 28, 13
    • What is a brand? Dictionary.com defines “brand” as: 1.! kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee. 2.! a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc. 3.! a mark formerly put upon criminals with a hot iron. 4.! any mark of disgrace; stigma. 5.! branding iron. 6.! a kind or variety of something distinguished by some distinctive characteristic: The movie was filled with slapstick—a brand of humor he did not find funny. 7.! a burning or partly burned piece of wood. 8.! Archaic. a sword. 9.! to label or mark with or as if with a brand. 10.!to mark with disgrace or infamy; stigmatize. 11.!to impress indelibly: The plane crash was branded on her mind. 12.!to give a brand name to: branded merchandise. 13.!to promote as a brand name. Wednesday, August 28, 13
    • Wednesday, August 28, 13
    • What is a brand REALLY? Identity. Wednesday, August 28, 13
    • What is a brand REALLY? Reputation. Wednesday, August 28, 13
    • What is a brand REALLY? Expectation. Wednesday, August 28, 13
    • What is a brand REALLY? Expectation. A Brand is simply a reputation. It’s what people say when you’re not in the room, and branding is the discipline of influencing that reputation. It is not reserved solely for the marketing department, but it is a company wide initiative and benefit. Wednesday, August 28, 13
    • And How Do I Create One? Name Logo Slogan Wednesday, August 28, 13
    • What’s in a name? Some names are very “dot com” Wednesday, August 28, 13
    • What’s in a name? Some names take common things and turn them into new brands. Wednesday, August 28, 13
    • What’s in a name? And some names are so good, they define an absolute category. Wednesday, August 28, 13
    • Lookin’ at Logos Some images say it all. Wednesday, August 28, 13
    • Slogans: Name That Brand! Wednesday, August 28, 13
    • Slogans: Name That Brand! “The ultimate driving machine.” Wednesday, August 28, 13
    • Slogans: Name That Brand! “The ultimate driving machine.” Wednesday, August 28, 13
    • Slogans: Name That Brand! “Melts in your mouth...” Wednesday, August 28, 13
    • Slogans: Name That Brand! “Melts in your mouth...” Wednesday, August 28, 13
    • Slogans: Name That Brand! “Breakfast of Champions” Wednesday, August 28, 13
    • Slogans: Name That Brand! “Breakfast of Champions” Wednesday, August 28, 13
    • Slogans: Name That Brand! “Think Different.” Wednesday, August 28, 13
    • Slogans: Name That Brand! “Think Different.” Wednesday, August 28, 13
    • Slogans: Name That Brand! “Let your fingers do the walking.” Wednesday, August 28, 13
    • Slogans: Name That Brand! “Let your fingers do the walking.” Wednesday, August 28, 13
    • Slogans: Some brands are smart enough to use their own names. Wednesday, August 28, 13
    • “Got ****?” Slogans: Some brands are smart enough to use their own names. Wednesday, August 28, 13
    • Slogans: Some brands are smart enough to use their own names. “Built **** Tough.” Wednesday, August 28, 13
    • Slogans: Some brands are smart enough to use their own names. “You’re in good hands with *******.” Wednesday, August 28, 13
    • Slogans: Some brands are smart enough to use their own names. “**, We bring good things to life.” Wednesday, August 28, 13
    • Slogans: Some brands are smart enough to use their own names. BONUS: ******, take me away!!! Wednesday, August 28, 13
    • Slogans can also be “audible” Wednesday, August 28, 13
    • Why? Impressions - The more you see, hear, experience something. The more easily you’re able to recall it in the future. It’s the reason BILLIONS are spent on Advertising annually (But More On That Later...) Wednesday, August 28, 13
    • LET’S TALK ABOUT ENTERTAINMENT BRANDS. These brands are iconic. Wednesday, August 28, 13
    • Wednesday, August 28, 13
    • ... and of course Sports ... Wednesday, August 28, 13
    • These Brands are ICONIC Because of BRAND CONSISTENCY Wednesday, August 28, 13
    • AND A BIT ABOUT Brands can be popular, but not necessarily iconic. BRAND CONSISTENCY Wednesday, August 28, 13
    • Wednesday, August 28, 13
    • Wednesday, August 28, 13
    • Wednesday, August 28, 13
    • Wednesday, August 28, 13
    • Wednesday, August 28, 13
    • Wednesday, August 28, 13
    • Wednesday, August 28, 13
    • Wednesday, August 28, 13
    • Wednesday, August 28, 13
    • Name that artist! Wednesday, August 28, 13
    • Name that artist! Wednesday, August 28, 13
    • Name that artist! Wednesday, August 28, 13
    • Album Titles = Slogans. Movie Taglines = Slogans Wednesday, August 28, 13
    • Entertainment Slogans Music: Titles = Slogans. Wednesday, August 28, 13
    • Entertainment Slogans Music: Titles = Slogans. Sgt. Pepper's Lonely Hearts Club Band Wednesday, August 28, 13
    • Entertainment Slogans Music: Titles = Slogans. Sgt. Pepper's Lonely Hearts Club Band The Joshua Tree Wednesday, August 28, 13
    • Entertainment Slogans Music: Titles = Slogans. Sgt. Pepper's Lonely Hearts Club Band The Joshua Tree Are You Experienced? Wednesday, August 28, 13
    • Entertainment Slogans Music: Titles = Slogans. Sgt. Pepper's Lonely Hearts Club Band The Joshua Tree Are You Experienced? Highway To Hell Wednesday, August 28, 13
    • Entertainment Slogans Music: Titles = Slogans. Sgt. Pepper's Lonely Hearts Club Band The Joshua Tree Are You Experienced? Highway To Hell No Strings Attached Wednesday, August 28, 13
    • Entertainment Slogans Music: Titles = Slogans. Sgt. Pepper's Lonely Hearts Club Band The Joshua Tree Are You Experienced? Highway To Hell No Strings Attached Born To Run Wednesday, August 28, 13
    • Entertainment Slogans Music: Titles = Slogans. Sgt. Pepper's Lonely Hearts Club Band The Joshua Tree Are You Experienced? Highway To Hell No Strings Attached Born To Run The Beatles U2 Jimi Hendrix AC/DC ‘NSync Bruce Springsteen Wednesday, August 28, 13
    • Movie Taglines Who You Gonna Call? Why So Serious? Some Guys Just Can’t Handle Vegas You’ll Never Go In The Water Again Your Mind is the Scene of the Crime Wednesday, August 28, 13
    • Movie Taglines Who You Gonna Call? Why So Serious? Some Guys Just Can’t Handle Vegas You’ll Never Go In The Water Again Your Mind is the Scene of the Crime Ghostbusters The Dark Knight Hangover JAWS Inception Wednesday, August 28, 13
    • Artists Using “Slogan” “What?” “Okay” Wednesday, August 28, 13
    • Artists Using “Slogan” “What?” “Okay” Wednesday, August 28, 13
    • Artists Using “Slogan” “What?” “Okay” “Uhhhh” “No Limit Soldier” Wednesday, August 28, 13
    • Artists Using “Slogan” “What?” “Okay” “Uhhhh” “No Limit Soldier” Wednesday, August 28, 13
    • Who Comes Up With This Stuff? Wednesday, August 28, 13
    • Who Comes Up With This Stuff? You Do! Wednesday, August 28, 13
    • KNOW THYSELF. To Brand Others. You must first understand YOUR Brand Wednesday, August 28, 13
    • KNOW THYSELF. To Brand Others. You must first understand YOUR Brand To know yourself is to understand your perspective on the World. Wednesday, August 28, 13
    • Wednesday, August 28, 13
    • Once you understand YOURSELF you are able to justify the strategic decisions you make for yourself and those you serve. Wednesday, August 28, 13
    • Once you understand YOURSELF you are able to justify the strategic decisions you make for yourself and those you serve. - I totally wrote that Wednesday, August 28, 13
    • Once you understand YOURSELF you are able to justify the strategic decisions you make for yourself and those you serve. - I totally wrote that We Derive our Branding Ability from our PERSONAL BRANDING Wednesday, August 28, 13
    • Personal Branding Consistency BRAND CONSISTENCY DEFINED: An attempt to communicate the brand message in a way which doesn’t detract or wander away from the core brand proposition Wednesday, August 28, 13
    • Personal Branding Consistency BRAND CONSISTENCY DEFINED: An attempt to communicate the brand message in a way which doesn’t detract or wander away from the core brand proposition Wednesday, August 28, 13
    • Personal Branding Consistency BRAND CONSISTENCY DEFINED: An attempt to communicate the brand message in a way which doesn’t detract or wander away from the core brand proposition Wednesday, August 28, 13
    • Madonna Knows Herself. Wednesday, August 28, 13
    • Madonna Knows Herself. Wednesday, August 28, 13
    • Bono Knows Himself. Wednesday, August 28, 13
    • Bono Knows Himself. Wednesday, August 28, 13
    • Do you know YOURSELF? Wednesday, August 28, 13
    • Do you know YOURSELF? Wednesday, August 28, 13
    • Elements of a personal brand: This WILL be on the Branding Test Wednesday, August 28, 13
    • Elements of a personal brand: Appearance This WILL be on the Branding Test Wednesday, August 28, 13
    • Elements of a personal brand: Appearance Personality traits This WILL be on the Branding Test Wednesday, August 28, 13
    • Elements of a personal brand: Appearance Personality traits Psychological attributes This WILL be on the Branding Test Wednesday, August 28, 13
    • Elements of a personal brand: Appearance Personality traits Psychological attributes Spiritual views This WILL be on the Branding Test Wednesday, August 28, 13
    • Elements of a personal brand: Appearance Personality traits Psychological attributes Spiritual views Political opinions This WILL be on the Branding Test Wednesday, August 28, 13
    • Elements of a personal brand: Appearance Personality traits Psychological attributes Spiritual views Political opinions Social associations This WILL be on the Branding Test Wednesday, August 28, 13
    • Elements of a personal brand: Appearance Personality traits Psychological attributes Spiritual views Political opinions Social associations Occupation This WILL be on the Branding Test Wednesday, August 28, 13
    • Personal Appearance Wednesday, August 28, 13
    • Personal Appearance How do you wear your hair? Wednesday, August 28, 13
    • Personal Appearance How do you wear your hair? Do you wear makeup? And if so, how much? Wednesday, August 28, 13
    • Personal Appearance How do you wear your hair? Do you wear makeup? And if so, how much? Clothes/shoe/fashion choices Wednesday, August 28, 13
    • Personal Appearance How do you wear your hair? Do you wear makeup? And if so, how much? Clothes/shoe/fashion choices Designer/Thrift? Wednesday, August 28, 13
    • Personal Appearance How do you wear your hair? Do you wear makeup? And if so, how much? Clothes/shoe/fashion choices Designer/Thrift? Who cares? Wednesday, August 28, 13
    • Personal Appearance How do you wear your hair? Do you wear makeup? And if so, how much? Clothes/shoe/fashion choices Designer/Thrift? Who cares? Do you wear perfume/cologne? Wednesday, August 28, 13
    • Personal Appearance How do you wear your hair? Do you wear makeup? And if so, how much? Clothes/shoe/fashion choices Designer/Thrift? Who cares? Do you wear perfume/cologne? Do you notice the choices of others? Wednesday, August 28, 13
    • Personal Appearance How do you wear your hair? Do you wear makeup? And if so, how much? Clothes/shoe/fashion choices Designer/Thrift? Who cares? Do you wear perfume/cologne? Do you notice the choices of others? Do you like the way you look? Wednesday, August 28, 13
    • Personality Traits Wednesday, August 28, 13
    • Personality Traits Introverted or Extroverted Wednesday, August 28, 13
    • Personality Traits Introverted or Extroverted Camera shy or camera whore? Wednesday, August 28, 13
    • Personality Traits Introverted or Extroverted Camera shy or camera whore? Optimist or Pessimist Wednesday, August 28, 13
    • Personality Traits Introverted or Extroverted Camera shy or camera whore? Optimist or Pessimist Self or community-centric? Wednesday, August 28, 13
    • Personality Traits Introverted or Extroverted Camera shy or camera whore? Optimist or Pessimist Self or community-centric? Open-minded or opinionated? Wednesday, August 28, 13
    • Personality Traits Introverted or Extroverted Camera shy or camera whore? Optimist or Pessimist Self or community-centric? Open-minded or opinionated? Intellectual or “salt of the Earth?” Wednesday, August 28, 13
    • Psychological Attributes Wednesday, August 28, 13
    • Psychological Attributes Paranoid/Trusting Wednesday, August 28, 13
    • Psychological Attributes Paranoid/Trusting Visionary/Structured (or both!) Wednesday, August 28, 13
    • Psychological Attributes Paranoid/Trusting Visionary/Structured (or both!) High Strung/Zen Wednesday, August 28, 13
    • Psychological Attributes Paranoid/Trusting Visionary/Structured (or both!) High Strung/Zen Stressed out/At peace Wednesday, August 28, 13
    • Psychological Attributes Paranoid/Trusting Visionary/Structured (or both!) High Strung/Zen Stressed out/At peace Happy/Sad Wednesday, August 28, 13
    • Psychological Attributes Paranoid/Trusting Visionary/Structured (or both!) High Strung/Zen Stressed out/At peace Happy/Sad Inspired/Depressed Wednesday, August 28, 13
    • Psychological Attributes Paranoid/Trusting Visionary/Structured (or both!) High Strung/Zen Stressed out/At peace Happy/Sad Inspired/Depressed Facebook couldn’t list all of these attributes if they tried. Wednesday, August 28, 13
    • Spiritual Views Wednesday, August 28, 13
    • Spiritual Views Religiously-based: Wednesday, August 28, 13
    • Spiritual Views Religiously-based: “Mine is the only choice.” Wednesday, August 28, 13
    • Spiritual Views Religiously-based: “Mine is the only choice.” “My choice is mine and your choice is yours.” Wednesday, August 28, 13
    • Spiritual Views Religiously-based: “Mine is the only choice.” “My choice is mine and your choice is yours.” “I lean this direction but don’t have a strong opinion either way.” Wednesday, August 28, 13
    • Spiritual Views Religiously-based: “Mine is the only choice.” “My choice is mine and your choice is yours.” “I lean this direction but don’t have a strong opinion either way.” “I am spiritual but not religious.” Wednesday, August 28, 13
    • Spiritual Views Religiously-based: “Mine is the only choice.” “My choice is mine and your choice is yours.” “I lean this direction but don’t have a strong opinion either way.” “I am spiritual but not religious.” “I don’t believe in human souls/life after death.” Wednesday, August 28, 13
    • Political Opinions Wednesday, August 28, 13
    • Political Opinions Right Wing (Conservative/Republican) Wednesday, August 28, 13
    • Political Opinions Right Wing (Conservative/Republican) Left Wing (Liberal/Democrat) Wednesday, August 28, 13
    • Political Opinions Right Wing (Conservative/Republican) Left Wing (Liberal/Democrat) Independent/Non-party affiliated Wednesday, August 28, 13
    • Political Opinions Right Wing (Conservative/Republican) Left Wing (Liberal/Democrat) Independent/Non-party affiliated Constitutionalist/Literalist (the law is written and should be interpreted literally.) Wednesday, August 28, 13
    • Political Opinions Right Wing (Conservative/Republican) Left Wing (Liberal/Democrat) Independent/Non-party affiliated Constitutionalist/Literalist (the law is written and should be interpreted literally.) Indifferent Wednesday, August 28, 13
    • Political Opinions Right Wing (Conservative/Republican) Left Wing (Liberal/Democrat) Independent/Non-party affiliated Constitutionalist/Literalist (the law is written and should be interpreted literally.) Indifferent Disenfranchised Wednesday, August 28, 13
    • Social Affiliations Wednesday, August 28, 13
    • Social Affiliations Socialite Wednesday, August 28, 13
    • Social Affiliations Socialite One to mix business and pleasure? Wednesday, August 28, 13
    • Social Affiliations Socialite One to mix business and pleasure? Small group of close friends Wednesday, August 28, 13
    • Social Affiliations Socialite One to mix business and pleasure? Small group of close friends Large group of close friends Wednesday, August 28, 13
    • Social Affiliations Socialite One to mix business and pleasure? Small group of close friends Large group of close friends Large group of loose friends Wednesday, August 28, 13
    • Social Affiliations Socialite One to mix business and pleasure? Small group of close friends Large group of close friends Large group of loose friends Very active online - not so much in the “real world.” Wednesday, August 28, 13
    • Social Affiliations Socialite One to mix business and pleasure? Small group of close friends Large group of close friends Large group of loose friends Very active online - not so much in the “real world.” Some mix of the above Wednesday, August 28, 13
    • Occupation Wednesday, August 28, 13
    • Occupation Risk taker or task taker? Wednesday, August 28, 13
    • Occupation Risk taker or task taker? Entrepreneur or enterprise supporter? Wednesday, August 28, 13
    • Occupation Risk taker or task taker? Entrepreneur or enterprise supporter? Happy now or happy later? Wednesday, August 28, 13
    • Occupation Risk taker or task taker? Entrepreneur or enterprise supporter? Happy now or happy later? Work = personal brand or necessary evil? Wednesday, August 28, 13
    • Occupation Risk taker or task taker? Entrepreneur or enterprise supporter? Happy now or happy later? Work = personal brand or necessary evil? Living for the weekend or always on the clock? Wednesday, August 28, 13
    • Occupation Risk taker or task taker? Entrepreneur or enterprise supporter? Happy now or happy later? Work = personal brand or necessary evil? Living for the weekend or always on the clock? Executive, manager or on the front lines? Wednesday, August 28, 13
    • Occupation Risk taker or task taker? Entrepreneur or enterprise supporter? Happy now or happy later? Work = personal brand or necessary evil? Living for the weekend or always on the clock? Executive, manager or on the front lines? Philanthropic or ladder climbing? Wednesday, August 28, 13
    • Hardly the definitive list. Wednesday, August 28, 13
    • Hardly the definitive list. Car you drive Wednesday, August 28, 13
    • Hardly the definitive list. Car you drive Family dynamics Wednesday, August 28, 13
    • Hardly the definitive list. Car you drive Family dynamics Guilt/Regret influences Wednesday, August 28, 13
    • Hardly the definitive list. Car you drive Family dynamics Guilt/Regret influences “Life should be easy” / “Life should be hard” Wednesday, August 28, 13
    • Hardly the definitive list. Car you drive Family dynamics Guilt/Regret influences “Life should be easy” / “Life should be hard” I expect... vs. I hope... Wednesday, August 28, 13
    • Hardly the definitive list. Car you drive Family dynamics Guilt/Regret influences “Life should be easy” / “Life should be hard” I expect... vs. I hope... Importance you place on others’ opinions Wednesday, August 28, 13
    • Hardly the definitive list. Car you drive Family dynamics Guilt/Regret influences “Life should be easy” / “Life should be hard” I expect... vs. I hope... Importance you place on others’ opinions Food you eat, music you listen to and so on... Wednesday, August 28, 13
    • Wednesday, August 28, 13
    • Your Personal Brand DEFINES Your Decisions Wednesday, August 28, 13
    • HOW THIS PLAYS OUT Wednesday, August 28, 13
    • Scenario One: Wednesday, August 28, 13
    • Scenario One: Wednesday, August 28, 13
    • Scenario One: Madonna wants to fire her manager and hire you. It’s guaranteed millions. She’s about to release her highly controversial book, “SEX.” What do you do? Wednesday, August 28, 13
    • Scenario One: Madonna wants to fire her manager and hire you. It’s guaranteed millions. She’s about to release her highly controversial book, “SEX.” What do you do? Accept because you have no moral hang-ups about it. Wednesday, August 28, 13
    • Scenario One: Madonna wants to fire her manager and hire you. It’s guaranteed millions. She’s about to release her highly controversial book, “SEX.” What do you do? Accept because you have no moral hang-ups about it. Accept the job and separate her decisions from yours. Wednesday, August 28, 13
    • Scenario One: Madonna wants to fire her manager and hire you. It’s guaranteed millions. She’s about to release her highly controversial book, “SEX.” What do you do? Accept because you have no moral hang-ups about it. Accept the job and separate her decisions from yours. Accept with a sense of guilt and go forward. Wednesday, August 28, 13
    • Scenario One: Madonna wants to fire her manager and hire you. It’s guaranteed millions. She’s about to release her highly controversial book, “SEX.” What do you do? Accept because you have no moral hang-ups about it. Accept the job and separate her decisions from yours. Accept with a sense of guilt and go forward. Decline on ethical grounds. Wednesday, August 28, 13
    • Scenario Two: Wednesday, August 28, 13
    • Scenario Two: Wednesday, August 28, 13
    • Scenario Two: Bono asks you to volunteer approximately 60 hours a week to a UN-supported humanitarian cause for three months. You’re broke and would have to work at least a part time job as well to make the rent. What do you do? Wednesday, August 28, 13
    • Scenario Two: Bono asks you to volunteer approximately 60 hours a week to a UN-supported humanitarian cause for three months. You’re broke and would have to work at least a part time job as well to make the rent. What do you do? Accept it because its Bono! (and a great career move.) Wednesday, August 28, 13
    • Scenario Two: Bono asks you to volunteer approximately 60 hours a week to a UN-supported humanitarian cause for three months. You’re broke and would have to work at least a part time job as well to make the rent. What do you do? Accept it because its Bono! (and a great career move.) Accept it because it’s a noble cause. Wednesday, August 28, 13
    • Scenario Two: Bono asks you to volunteer approximately 60 hours a week to a UN-supported humanitarian cause for three months. You’re broke and would have to work at least a part time job as well to make the rent. What do you do? Accept it because its Bono! (and a great career move.) Accept it because it’s a noble cause. Accept it because its Bono AND a noble cause. Wednesday, August 28, 13
    • Scenario Two: Bono asks you to volunteer approximately 60 hours a week to a UN-supported humanitarian cause for three months. You’re broke and would have to work at least a part time job as well to make the rent. What do you do? Accept it because its Bono! (and a great career move.) Accept it because it’s a noble cause. Accept it because its Bono AND a noble cause. Decline on financial grounds. Wednesday, August 28, 13
    • Scenario Two: Wednesday, August 28, 13
    • Scenario Two: And what if it wasn’t Bono, but your next door neighbor that asked? Wednesday, August 28, 13
    • Scenario Two: And what if it wasn’t Bono, but your next door neighbor that asked? Accept it because it’s a noble cause. Wednesday, August 28, 13
    • Scenario Two: And what if it wasn’t Bono, but your next door neighbor that asked? Accept it because it’s a noble cause. Accept it because it could be a good career move. Wednesday, August 28, 13
    • Scenario Two: And what if it wasn’t Bono, but your next door neighbor that asked? Accept it because it’s a noble cause. Accept it because it could be a good career move. Both of the above. Wednesday, August 28, 13
    • Scenario Two: And what if it wasn’t Bono, but your next door neighbor that asked? Accept it because it’s a noble cause. Accept it because it could be a good career move. Both of the above. Decline on financial grounds. Wednesday, August 28, 13
    • Scenario Two: Wednesday, August 28, 13
    • Scenario Two: And what if it wasn’t a UN cause, but a completely unknown non-profit group with little career relevance? Wednesday, August 28, 13
    • Scenario Two: And what if it wasn’t a UN cause, but a completely unknown non-profit group with little career relevance? Accept it because it’s a noble cause. Wednesday, August 28, 13
    • Scenario Two: And what if it wasn’t a UN cause, but a completely unknown non-profit group with little career relevance? Accept it because it’s a noble cause. Decline on financial grounds. Wednesday, August 28, 13
    • Scenario Three: Working with a film project... Wednesday, August 28, 13
    • Scenario Three: Wednesday, August 28, 13
    • Scenario Three: You fall in love with a project and they ask you to write, film and promote it. To be effective, you’ll need to commit to 60 hours of work per week, plus your regular “job” to pay the rent. What do you do? Wednesday, August 28, 13
    • Scenario Three: You fall in love with a project and they ask you to write, film and promote it. To be effective, you’ll need to commit to 60 hours of work per week, plus your regular “job” to pay the rent. What do you do? Accept it because you love the project. Wednesday, August 28, 13
    • Scenario Three: You fall in love with a project and they ask you to write, film and promote it. To be effective, you’ll need to commit to 60 hours of work per week, plus your regular “job” to pay the rent. What do you do? Accept it because you love the project. Accept it because it could be a good career move. Wednesday, August 28, 13
    • Scenario Three: You fall in love with a project and they ask you to write, film and promote it. To be effective, you’ll need to commit to 60 hours of work per week, plus your regular “job” to pay the rent. What do you do? Accept it because you love the project. Accept it because it could be a good career move. Both of the above. Wednesday, August 28, 13
    • Scenario Three: You fall in love with a project and they ask you to write, film and promote it. To be effective, you’ll need to commit to 60 hours of work per week, plus your regular “job” to pay the rent. What do you do? Accept it because you love the project. Accept it because it could be a good career move. Both of the above. Decline on financial grounds. Wednesday, August 28, 13
    • Scenario Three: Wednesday, August 28, 13
    • Scenario Three: ... and what if you love the project but you see absolutely ZERO mainstream and/or financial potential for the film? Wednesday, August 28, 13
    • Scenario Three: ... and what if you love the project but you see absolutely ZERO mainstream and/or financial potential for the film? Accept it because you love the project. Wednesday, August 28, 13
    • Scenario Three: ... and what if you love the project but you see absolutely ZERO mainstream and/or financial potential for the film? Accept it because you love the project. Accept it because it could be a good career move. Wednesday, August 28, 13
    • Scenario Three: ... and what if you love the project but you see absolutely ZERO mainstream and/or financial potential for the film? Accept it because you love the project. Accept it because it could be a good career move. Both of the above. Wednesday, August 28, 13
    • Scenario Three: ... and what if you love the project but you see absolutely ZERO mainstream and/or financial potential for the film? Accept it because you love the project. Accept it because it could be a good career move. Both of the above. Decline on financial grounds. Wednesday, August 28, 13
    • Scenario Three: Wednesday, August 28, 13
    • Scenario Three: ... and what if the project is so left of center, working with them could actually damage your career potential? Decline on professional grounds. Decline on financial grounds. Both of the above. Accept it because you love the project. Wednesday, August 28, 13
    • THE SAME THINGS THAT DEFINE OUR PERSONAL ‘BRANDS’ INFLUENCE OUR ACTIONS. (And vice-versa.) Wednesday, August 28, 13