Analytics:

If you aren’t measuring...
You’re Guessing

EIS 2350	

!

This is the last lecture... 	

Get your money’s wort...
What Are Analytics?
•

Web analytics is the measurement, collection, analysis and reporting of
internet data for purposes ...
What are we looking
for?
• Who are our fans?	

• Where are they engaging?	

• What is working? What isn’t?	

• How long do...
Website Analytics

This is FREE -- all you need is a google account
Let’s Take a Look
Other Options?

marketing tools... usually used by large	

companies, big brands, and highly
trafficked	

websites

suite o...
E-mail Analytics
E-mail Analytics
SITE ANALYTICS 360
Tracked Links
Shorten Track and Share Links
Why are these stats important?
You’ll Always need to know about your traffic:	

!

Where did it come from?	

!

Where is it...
Why are these stats
important?
Did your campaign work?	

!

Was it profitable (ROI)	

!

Could it have been more successful...
Questions on
Presentations?
ASK EM NOW...
•

Things to Remember	


•

Presentations are EXACTLY 10 Minutes

(you’re gonna ...
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Analytics

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Analytics

  1. 1. Analytics: If you aren’t measuring... You’re Guessing EIS 2350 ! This is the last lecture... Get your money’s worth!
  2. 2. What Are Analytics? • Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web & social media They Can Be Measured from Multiple Sources Web Email Tracked Links Social Networks
  3. 3. What are we looking for? • Who are our fans? • Where are they engaging? • What is working? What isn’t? • How long do we have their attention?
  4. 4. Website Analytics This is FREE -- all you need is a google account
  5. 5. Let’s Take a Look
  6. 6. Other Options? marketing tools... usually used by large companies, big brands, and highly trafficked websites
 suite of tools owned by Adobe (same guys that make Photoshop). most of these tools focus on conversion of sales (ROI).
  7. 7. E-mail Analytics
  8. 8. E-mail Analytics SITE ANALYTICS 360
  9. 9. Tracked Links Shorten Track and Share Links
  10. 10. Why are these stats important? You’ll Always need to know about your traffic: ! Where did it come from? ! Where is it going? ! What’s working? ! What’s not?
  11. 11. Why are these stats important? Did your campaign work? ! Was it profitable (ROI) ! Could it have been more successful?
 (A|B testing) ! Time of Messaging/Traffic Day of Messaging/Traffic
  12. 12. Questions on Presentations? ASK EM NOW... • Things to Remember • Presentations are EXACTLY 10 Minutes
 (you’re gonna want to rehearse this... points will be deducted for going over the time limit) • You’ll get to Give each other a Grade
 (if you haven’t been participating up until now, it’s probably too late to start) • You’ll be given grades by industry professionals
 (I work with these people, please kick ass, and don’t embarrass me!)

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