Analytics:If you aren’t measuring...You’re Guessing             EIS 2350     This is the last lecture...     Get your mone...
What Are Analytics? Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of ...
What are we lookingfor?  Who are our fans?  Where are they engaging?  What is working? What isn’t?  How long do we have th...
Website AnalyticsThis is FREE -- all you need is a google account
Let’s Take a Look
Other Options?
Other Options?
Other Options?   marketing tools... usually used by large   companies, big brands, and highly   trafficked   websites
Other Options?   marketing tools... usually used by large   companies, big brands, and highly   trafficked   websites
Other Options?   marketing tools... usually used by large   companies, big brands, and highly   trafficked   websites   sui...
E-mail Analytics
E-mail Analytics SITE ANALYTICS 360
Tracked LinksShorten Track and Share Links
Why are these stats important?     You’ll Always need to know about your traffic:                Where did it come from?  ...
Why are these stats important?           Did your campaign work?             Was it profitable (ROI)       Could it have b...
Questions on Presentations? ASK EM NOW... THIS IS YOUR LAST CHANCE   Things to Remember      Presentations are EXACTLY 10 ...
Michael Sloanemichael.sloane@adjuncts.belmont.edu           615.497.0871
Michael Sloane         michael.sloane@adjuncts.belmont.edu                        615.497.0871            Thanks for being...
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Analytics

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  • Analytics

    1. 1. Analytics:If you aren’t measuring...You’re Guessing EIS 2350 This is the last lecture... Get your money’s worth!
    2. 2. What Are Analytics? Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web & social mediaThey Can Be Measured from Multiple Sources Web Email Tracked Links Social Networks
    3. 3. What are we lookingfor? Who are our fans? Where are they engaging? What is working? What isn’t? How long do we have their attention?
    4. 4. Website AnalyticsThis is FREE -- all you need is a google account
    5. 5. Let’s Take a Look
    6. 6. Other Options?
    7. 7. Other Options?
    8. 8. Other Options? marketing tools... usually used by large companies, big brands, and highly trafficked websites
    9. 9. Other Options? marketing tools... usually used by large companies, big brands, and highly trafficked websites
    10. 10. Other Options? marketing tools... usually used by large companies, big brands, and highly trafficked websites suite of tools owned by Adobe (same guys that make Photoshop). most of these tools focus on conversion of sales (ROI).
    11. 11. E-mail Analytics
    12. 12. E-mail Analytics SITE ANALYTICS 360
    13. 13. Tracked LinksShorten Track and Share Links
    14. 14. Why are these stats important? You’ll Always need to know about your traffic: Where did it come from? Where is it going? What’s working? What’s not?
    15. 15. Why are these stats important? Did your campaign work? Was it profitable (ROI) Could it have been more successful? (A|B testing) Time of Messaging/Traffic Day of Messaging/Traffic
    16. 16. Questions on Presentations? ASK EM NOW... THIS IS YOUR LAST CHANCE Things to Remember Presentations are EXACTLY 10 Minutes (you’re gonna want to rehearse this... points will be deducted for going over the time limit) You’ll get to Give each other a Grade (if you haven’t been participating up until now, it’s probably too late to start) You’ll be given grades by industry professionals (I work with these people, please kick ass, and don’t embarrass me!)
    17. 17. Michael Sloanemichael.sloane@adjuncts.belmont.edu 615.497.0871
    18. 18. Michael Sloane michael.sloane@adjuncts.belmont.edu 615.497.0871 Thanks for being my Guinea PigsIf you have feedback on this class, don’t hesitate to let me know

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