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Transcript

  • 1. errr.. or... Or Finally...It’s MySpace Day!
  • 2. MySpace: A brief history2003: MySpace is born as a clone of Friendster & eUniverse
  • 3. MySpace: A brief historyJune 2004: MySpace breaks 1Million unique visitors per month MySpace Music Pages MySpace Customized Pages
  • 4. MySpace: A brief historyJune 2004: MySpace breaks 1Million unique visitors per month MySpace Music Pages MySpace Customized Pages
  • 5. MySpace: A brief historyJune 2004: MySpace breaks 1Million unique visitors per month MySpace Music Pages MySpace Customized Pages
  • 6. MySpace: A brief historyJune 2004: MySpace breaks 1Million unique visitors per month MySpace Music Pages MySpace Customized Pages
  • 7. MySpace: A brief historyJune 2004: MySpace breaks 1Million unique visitors per month MySpace Music Pages MySpace Customized Pages
  • 8. MySpace: A brief historyArtists begin to focus only on MySpace (some have no other webpresence)MySpace only Promotions and CampaignsArtists are signed to major label deals based on # of Friends or #of “spins” on MySpace music players
  • 9. MySpace: A brief history 2005: The Acquisition News Corporation (Rupert Murdoch) $580 Million
  • 10. MySpace: A brief history2007 - 2008: MySpace is STILL the leading social network They were passed by Facebook on April 19, 2008
  • 11. Site Stats: A Sidebar to compare usage trends how many hits does the site get? (plus demographic info) Traffic rank and comparison
  • 12. Site Stats: A SidebarOther sites of interest for Trends and Numbers SEO Tools Trending historically
  • 13. MySpace: A brief history 2008: MySpace RedesignA Place For Friends 2010: Another Logo Change
  • 14. MySpace: A brief history Profile 2.0
  • 15. Dude..Tabs
  • 16. MySpace: A brief history Lets Briefly Discuss: UI =User Interface Refers to graphic design and the interface of any website. Is the design consistent? Is it easy to get from page to page? Are all the page layouts the same? Its as simple as this: Bad design is non-intuitive and you dont know how to use it. Good design is intuitive and easy to use.
  • 17. MySpace: A brief history Lets Briefly Discuss: UI =User Interface Refers to graphic design and the interface of any website. Is the design consistent? Is it easy to get from page to page? Are all the page layouts the same? Its as simple as this: Bad design is non-intuitive and you dont know how to use it. Good design is intuitive and easy to use. ... and My_____ SUCKS at it
  • 18. MySpace: A brief history 2011: Reduced staff by 47% Another Logo Change:
  • 19. MySpace: A brief historyJune 2011: Purchased by Specific Media & ... That dude from “Social Network” $35 Million
  • 20. MySpace: A brief history2005 $580 Million2011 $35 Million
  • 21. MySpace: A brief history2005 $580 Million2011 $35 Million $545 Million LOSS in 6 years
  • 22. Where is it going? &Why the hell should my artist use it?
  • 23. Search Engine Optimization (SEO) MySpace is almost always on the first page of results92% of Adults still use Search Engines to seek out artists* *Hypebot.com
  • 24. MySpace STILL allows for a Music SearchIt’s got a Jukebox (Sure Spotify is cooler) It’s got a chart
  • 25. The Essentials:Good Profile PhotoShort Bio (include a couple of press quotes if possible)3-4 Songs1-2 VideosUp-to-Date Concert Calendar (you can do this with ReverbNation or Artist Data)
  • 26. Optional:Branding (add a graphic / logo)Mailing List Signup (even if you link out)A Link to Buy Your Music (monetize!)Twitter Feed (or link to Tumblr / Wordpress / Facebook)
  • 27. I’m not saying monitor it...I’m not saying you need to be active... But
  • 28. I’m not saying monitor it...I’m not saying you need to be active... But It’s Quick and Easy to set up
  • 29. I’m not saying monitor it...I’m not saying you need to be active... But It’s Quick and Easy to set up MySpace is MOSTLY about Music
  • 30. I’m not saying monitor it...I’m not saying you need to be active... But It’s Quick and Easy to set up MySpace is MOSTLY about MusicBooking Agents STILL use MySpace
  • 31. I’m not saying monitor it...I’m not saying you need to be active... But It’s Quick and Easy to set up MySpace is MOSTLY about MusicBooking Agents STILL use MySpace(no... really... I checked with people at WMA and CAA)
  • 32. Is it the Future? (18 Million Users in under 3 months) Is it the Future Google Buzz (Or Worse Google Wave)?How Can it Help my Artist Social Presence?
  • 33. • Getting Started: • All you need is a address However, Google+ is for INDIVIDUALSBrand Pages have been known to get deleted.
  • 34. • Getting Started: • All you need is a address However, Google+ is for INDIVIDUALSBrand Pages have been known to get deleted. Time to Get CREATIVE
  • 35. Is your artist a Solo Act?YES NO Could the Band Name be Confused with a Person’s Name? YES NO Could a Band Member act as the Google+ Page? YES NO GET TO WORK!
  • 36. How Do I Promote My Music? There’s NO Music Player Video LinksLink to other Social Networks with Music (other pages) Blog / Tumblr (contributor to)
  • 37. • Get New Friends (You Can “Follow” Anyone”)• Organize Your “Circles”• Invite them to a ....
  • 38. Group Listening PartiesLive Music Live Musicians Hangout 10 person “Limit”
  • 39. Daria Musk:July 16th - “Word spread so fast that within minutes therewere so many hundreds of people from all over the world trying to get into the concert that Google’s top engineer Chee Chew and others began adjusting the tech on the fly. They daisy-chained the hangouts on their computers to work around the 10 person limit and get more people in!”
  • 40. Daria Musk:“Audience” members also came up with an etiquette of“rotating” in and out of the 9 “front row seats” inside theHangout to let other people interact with me where welaughed, marveled at the technology and became friends as I played andsang through the night. It was my first time having an audience“lined up around the block” waiting to hear me perform, soI played for 6.5 hours straight!
  • 41. Daria Musk:“In one night I toured the WORLD” On July 23rd she played her 2nd show for over 9000 Google+ uncapped the Hangout so that all could attend
  • 42. spawned HangoutParty.com
  • 43. • Is this the future?• Can this be monetized?• Is anyone actually there?