errr.. or...  Or Finally...It’s MySpace Day!
MySpace: A brief history2003: MySpace is born as a clone of Friendster & eUniverse
MySpace: A brief historyJune 2004: MySpace breaks 1Million unique visitors per month                   MySpace Music Pages...
MySpace: A brief historyJune 2004: MySpace breaks 1Million unique visitors per month                   MySpace Music Pages...
MySpace: A brief historyJune 2004: MySpace breaks 1Million unique visitors per month                   MySpace Music Pages...
MySpace: A brief historyJune 2004: MySpace breaks 1Million unique visitors per month                   MySpace Music Pages...
MySpace: A brief historyJune 2004: MySpace breaks 1Million unique visitors per month                   MySpace Music Pages...
MySpace: A brief historyArtists begin to focus only on MySpace (some have no other webpresence)MySpace only Promotions and...
MySpace: A brief history     2005: The Acquisition       News Corporation       (Rupert Murdoch)     $580 Million
MySpace: A brief history2007 - 2008: MySpace is STILL the leading social network    They were passed by Facebook on April ...
Site Stats: A Sidebar                       to compare usage trends       how many hits does the site get? (plus demograph...
Site Stats: A SidebarOther sites of interest for Trends and Numbers                           SEO Tools                   ...
MySpace: A brief history              2008: MySpace RedesignA Place For Friends            2010: Another Logo Change
MySpace: A brief history                 Profile 2.0
Dude..Tabs
MySpace: A brief history               Lets Briefly Discuss:                UI =User Interface  Refers to graphic design a...
MySpace: A brief history               Lets Briefly Discuss:                UI =User Interface  Refers to graphic design a...
MySpace: A brief history   2011: Reduced staff by 47%     Another Logo Change:
MySpace: A brief historyJune 2011: Purchased by Specific Media & ...     That dude from “Social Network”                $3...
MySpace: A brief history2005   $580 Million2011    $35 Million
MySpace: A brief history2005   $580 Million2011    $35 Million   $545 Million LOSS          in 6 years
Where is it going?                 &Why the hell should my artist use it?
Search Engine Optimization (SEO)   MySpace is almost always on the first page of results92% of Adults still use Search Eng...
MySpace STILL allows for a Music SearchIt’s got a Jukebox (Sure Spotify is cooler)              It’s got a chart
The Essentials:Good Profile PhotoShort Bio (include a couple of press quotes if possible)3-4 Songs1-2 VideosUp-to-Date Con...
Optional:Branding (add a graphic / logo)Mailing List Signup (even if you link out)A Link to Buy Your Music (monetize!)Twit...
I’m not saying monitor it...I’m not saying you need to be active...                 But
I’m not saying monitor it...I’m not saying you need to be active...                 But    It’s Quick and Easy to set up
I’m not saying monitor it...I’m not saying you need to be active...                 But    It’s Quick and Easy to set up M...
I’m not saying monitor it...I’m not saying you need to be active...                 But    It’s Quick and Easy to set up M...
I’m not saying monitor it...I’m not saying you need to be active...                        But      It’s Quick and Easy to...
Is it the Future?     (18 Million Users in under 3 months)       Is it the Future Google Buzz        (Or Worse Google Wave...
• Getting Started: • All you need is a      address  However, Google+ is for INDIVIDUALSBrand Pages have been known to get...
• Getting Started: • All you need is a      address  However, Google+ is for INDIVIDUALSBrand Pages have been known to get...
Is your artist a Solo Act?YES                               NO                         Could the Band Name be             ...
How Do I Promote My Music?              There’s NO Music Player                      Video LinksLink to other Social Netwo...
• Get New Friends (You Can “Follow”  Anyone”)• Organize Your “Circles”• Invite them to a ....
Group Listening PartiesLive Music                             Live Musicians                   Hangout              10 per...
Daria Musk:July 16th - “Word spread so fast that within minutes therewere so many hundreds of people from all over the wor...
Daria Musk:“Audience” members also came up with an etiquette of“rotating” in and out of the 9 “front row seats” inside the...
Daria Musk:“In one night I toured the WORLD”  On July 23rd she played her 2nd show for over 9000 Google+ uncapped the Hang...
spawned HangoutParty.com
• Is this the future?• Can this be monetized?• Is anyone actually there?
10 6-11 my space - google+
10 6-11 my space - google+
Upcoming SlideShare
Loading in...5
×

10 6-11 my space - google+

590

Published on

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
590
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • 10 6-11 my space - google+

    1. 1. errr.. or... Or Finally...It’s MySpace Day!
    2. 2. MySpace: A brief history2003: MySpace is born as a clone of Friendster & eUniverse
    3. 3. MySpace: A brief historyJune 2004: MySpace breaks 1Million unique visitors per month MySpace Music Pages MySpace Customized Pages
    4. 4. MySpace: A brief historyJune 2004: MySpace breaks 1Million unique visitors per month MySpace Music Pages MySpace Customized Pages
    5. 5. MySpace: A brief historyJune 2004: MySpace breaks 1Million unique visitors per month MySpace Music Pages MySpace Customized Pages
    6. 6. MySpace: A brief historyJune 2004: MySpace breaks 1Million unique visitors per month MySpace Music Pages MySpace Customized Pages
    7. 7. MySpace: A brief historyJune 2004: MySpace breaks 1Million unique visitors per month MySpace Music Pages MySpace Customized Pages
    8. 8. MySpace: A brief historyArtists begin to focus only on MySpace (some have no other webpresence)MySpace only Promotions and CampaignsArtists are signed to major label deals based on # of Friends or #of “spins” on MySpace music players
    9. 9. MySpace: A brief history 2005: The Acquisition News Corporation (Rupert Murdoch) $580 Million
    10. 10. MySpace: A brief history2007 - 2008: MySpace is STILL the leading social network They were passed by Facebook on April 19, 2008
    11. 11. Site Stats: A Sidebar to compare usage trends how many hits does the site get? (plus demographic info) Traffic rank and comparison
    12. 12. Site Stats: A SidebarOther sites of interest for Trends and Numbers SEO Tools Trending historically
    13. 13. MySpace: A brief history 2008: MySpace RedesignA Place For Friends 2010: Another Logo Change
    14. 14. MySpace: A brief history Profile 2.0
    15. 15. Dude..Tabs
    16. 16. MySpace: A brief history Lets Briefly Discuss: UI =User Interface Refers to graphic design and the interface of any website. Is the design consistent? Is it easy to get from page to page? Are all the page layouts the same? Its as simple as this: Bad design is non-intuitive and you dont know how to use it. Good design is intuitive and easy to use.
    17. 17. MySpace: A brief history Lets Briefly Discuss: UI =User Interface Refers to graphic design and the interface of any website. Is the design consistent? Is it easy to get from page to page? Are all the page layouts the same? Its as simple as this: Bad design is non-intuitive and you dont know how to use it. Good design is intuitive and easy to use. ... and My_____ SUCKS at it
    18. 18. MySpace: A brief history 2011: Reduced staff by 47% Another Logo Change:
    19. 19. MySpace: A brief historyJune 2011: Purchased by Specific Media & ... That dude from “Social Network” $35 Million
    20. 20. MySpace: A brief history2005 $580 Million2011 $35 Million
    21. 21. MySpace: A brief history2005 $580 Million2011 $35 Million $545 Million LOSS in 6 years
    22. 22. Where is it going? &Why the hell should my artist use it?
    23. 23. Search Engine Optimization (SEO) MySpace is almost always on the first page of results92% of Adults still use Search Engines to seek out artists* *Hypebot.com
    24. 24. MySpace STILL allows for a Music SearchIt’s got a Jukebox (Sure Spotify is cooler) It’s got a chart
    25. 25. The Essentials:Good Profile PhotoShort Bio (include a couple of press quotes if possible)3-4 Songs1-2 VideosUp-to-Date Concert Calendar (you can do this with ReverbNation or Artist Data)
    26. 26. Optional:Branding (add a graphic / logo)Mailing List Signup (even if you link out)A Link to Buy Your Music (monetize!)Twitter Feed (or link to Tumblr / Wordpress / Facebook)
    27. 27. I’m not saying monitor it...I’m not saying you need to be active... But
    28. 28. I’m not saying monitor it...I’m not saying you need to be active... But It’s Quick and Easy to set up
    29. 29. I’m not saying monitor it...I’m not saying you need to be active... But It’s Quick and Easy to set up MySpace is MOSTLY about Music
    30. 30. I’m not saying monitor it...I’m not saying you need to be active... But It’s Quick and Easy to set up MySpace is MOSTLY about MusicBooking Agents STILL use MySpace
    31. 31. I’m not saying monitor it...I’m not saying you need to be active... But It’s Quick and Easy to set up MySpace is MOSTLY about MusicBooking Agents STILL use MySpace(no... really... I checked with people at WMA and CAA)
    32. 32. Is it the Future? (18 Million Users in under 3 months) Is it the Future Google Buzz (Or Worse Google Wave)?How Can it Help my Artist Social Presence?
    33. 33. • Getting Started: • All you need is a address However, Google+ is for INDIVIDUALSBrand Pages have been known to get deleted.
    34. 34. • Getting Started: • All you need is a address However, Google+ is for INDIVIDUALSBrand Pages have been known to get deleted. Time to Get CREATIVE
    35. 35. Is your artist a Solo Act?YES NO Could the Band Name be Confused with a Person’s Name? YES NO Could a Band Member act as the Google+ Page? YES NO GET TO WORK!
    36. 36. How Do I Promote My Music? There’s NO Music Player Video LinksLink to other Social Networks with Music (other pages) Blog / Tumblr (contributor to)
    37. 37. • Get New Friends (You Can “Follow” Anyone”)• Organize Your “Circles”• Invite them to a ....
    38. 38. Group Listening PartiesLive Music Live Musicians Hangout 10 person “Limit”
    39. 39. Daria Musk:July 16th - “Word spread so fast that within minutes therewere so many hundreds of people from all over the world trying to get into the concert that Google’s top engineer Chee Chew and others began adjusting the tech on the fly. They daisy-chained the hangouts on their computers to work around the 10 person limit and get more people in!”
    40. 40. Daria Musk:“Audience” members also came up with an etiquette of“rotating” in and out of the 9 “front row seats” inside theHangout to let other people interact with me where welaughed, marveled at the technology and became friends as I played andsang through the night. It was my first time having an audience“lined up around the block” waiting to hear me perform, soI played for 6.5 hours straight!
    41. 41. Daria Musk:“In one night I toured the WORLD” On July 23rd she played her 2nd show for over 9000 Google+ uncapped the Hangout so that all could attend
    42. 42. spawned HangoutParty.com
    43. 43. • Is this the future?• Can this be monetized?• Is anyone actually there?

    ×