Marketing Research Process Identify the problem/opportunity and define research objectives Develop the research design Collect the data (or information Process and analyze the data Present the research findings or reports
The industrial marketing researcher or the marketing research agency develops the research design, which basically indicates the procedure and the cost of conducting the research study.
2. Develop the Research Design or Plan
Decision areas in Research Design Decision Areas Particulars Information type Prepare a list of information required from research objectives Sources of data Primary, secondary, commercial or combination Research methods Observational, exploratory, descriptive or survey, experimental Sampling plan Sampling unit, sample size, sampling procedure Method of contacts Mail, telephone, or personal interview Data collection methods Questionnaire, mechanical devices
Industrial Marketing Intelligence System Marketing research studies Industrial marketing intelligence system Internal information system Secondary data sources Decision support system Marketing strategy development Market response