Top 10 Mistakes Real Estate Agents Make


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Top 10 Mistakes Real Estate Agents Make

  1. 1. Top 10 MistakesRealtors Make WHEN MARKETING THEIR BUSINESS
  2. 2. How is YOUR Marketing? Marketing not effective any more Advertising more expensive than ever Overwhelmed by technology Don’t know where to start Can’t generate leads like I use to Not getting any real business from my website
  3. 3. What You Will Learn How your website is wasting your money How you can re-invest your marketing dollars and spend less How to capture and convert more leads How you can dominate the search engines in your market niche The #1 way to gain credibility/authority
  4. 4. Who Am I?
  5. 5. Who am I? Assistant to a Realtor 1996-1998 Licensed May 1998 Rookie of the Year 1999 Platinum Producer Leading Edge Society President’s Circle Award Life-time Million Dollar Club Broker/Owner/Trainer
  6. 6. Mistake #1Using A BrokerageTemplate Website
  7. 7. Your website is the Main Hub ofyour businessNot keyword targetedSame as everyone elseNo way to capture leadsGenerates traffic to Brokerage,NOT the agent
  8. 8. Keywords that are embedded in the HTML language of this agent’s page are not even in areas where the agent does business. The keyword focus here is ALL about the orleans real estate, prudential gardner, new orleans, Metairie, Supersearch, best mortgage, realestate, realestate, relocate, relocation, homesfor sale, open house, orleans, jefferson, st tammany, st bernard,mandeville, covington, hammond, folsom, picayune, laplace, jefferson,ormond, kenner, prudential gardner realtors, gertrude gardner, gertrudegardner, la, ms, mississippi, gulfcoast, gulf coast, bay st louis, gulfport,biloxi, long beach, condominium, condos, home, house, sell, buy,waterfront, townhouse, relocation parish, corporate relocation, propertyfor sale, property management, realtor, residential, seller, real estateagent, real estate broker, mls, buyer, commercial, french quarter, GardenDistrict, waterfront, listings
  9. 9. Mistake #2 Thinking that JustHaving A Website will Generate Leads
  10. 10. You are in a sea of sitesYou must drive Trafficto your sitesPut your web address oneverything
  11. 11. Mistake #3Trying to be Everything to Everyone
  12. 12. Be NICHE SpecificBecome a “Specialist”Be recognized as an “Authority”Even Buyer Agents canAdvertise
  13. 13. Mistake #4Doing What Everyone Else Does
  14. 14. Still using print advertisingSame old tired Listing AdsBlending in with the crowdNo Differentiation
  15. 15. Mistake #5 Not Having a“Call To Action” In Ads
  16. 16. What can you offer?What pain can you cure?How do you deliver?
  17. 17. Mistake #6No Way to Capture Leads
  18. 18. Need a “Lead Capture Page” or“Landing Page”Autoresponder SystemFollow-up Series
  19. 19. Mistake #7 Not BuildingRelationships with Online Visitors
  20. 20. Offer them something they need Train them on the ProcessOffer membershipProvide ongoing communication
  21. 21. Mistake #8Not Using Video
  22. 22. YouTube is #2 Search EngineKeeps visitors on site longerPeople would rather watch avideo than read your articleEstablishes you as the expertEasy to make
  23. 23. Mistake #9Forgetting Past Clients
  24. 24. Keep the relationship goingMore expensive to always begenerating new leadsSend them things Updates on market Home maintenance tips Newsletter Cards Notify them of events
  25. 25. Mistake #10 Not UsingSocial Media
  26. 26. Facebook – Would be the 3rdlargest CountryStart the conversation/buildrelationshipsTargeted AdsFan Page vs Profile PagePeople spend 1 hr average onFacebookMany other social sites
  27. 27. Secret Agent Blueprint STEP-BY-STEP