TEDxMonterey - Collective Action for Revolutionaries

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  • TEDxMonterey - Collective Action for Revolutionaries

    1. 1. •Twitter hashtag#tedxmonterey•@msquihuis
    2. 2. The Source and PotentialSolutions to Big GlobalChallenges is Rooted inBehavior
    3. 3. Behavior Design in 5 Steps:1. Choose behavior2. Choose metric3. Prototype an intervention4. Measure impact5. Iterate5. Iterate5. Iterate5. Iterate5. Iterate5. Iterate5. Iterate
    4. 4. “Put Hot Triggers In the Path of Motivated People”~BJ Fogg~BJ Fogg~BJ Fogg
    5. 5. What Causes Behavior Change?3 elements must converge for a behavior to occur:Motivation +  Ability +  TriggerWhen a behavior does not occur, at least one of thoseelements is missing.
    6. 6. Triggers can lead to a chain of behaviorsso...start with the simplest effective behavior...(in startups, this would be minimum viableproduct)
    7. 7. Triggers can lead to a chain of behaviorsso...start with the simplest effective behavior...(in startups, this would be minimum viableproduct)
    8. 8. Bartle’s Player Profiles

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