Usability governs ‘Can They Do It’, but Persuasion, Emotion & Trust governs ‘Will They Do it?’
Persuasive Technology is specifically designed to change what people believe and do
Can we use persuasive technology to create Latino 2.0?
What is Persuasive Tech? Mobile Phones Websites Exercise Equipment Kiosks Chat Bots Software Video Games PDA’s Attitude Change Behavior Change Motivation Change in Worldview Compliance Technology Persuasion Captology