GioConsultant, author, public speaker on marketing, organizational design, and social technology. Today I am CEO of SocialxDesign, a new consultancy that's enabling businesses and government agencies to grow by more effectively engaging new audiences.I am a regular contributor for Forbes, a columnist for ClickZ (the “Marketing to Latinos” column), and the author of an upcoming book on how social engagement is helping to remake the way government services are delivered. In addition, I am a frequent speaker on enterprise collaboration, the multicultural Web, and innovation in marketing. Recent speaking engagements include Enterprise 2.0, SxSW, Pivot, TEDx San Juan, and SES. Politic 365 recently named me a “game changer” for my work in multicultural media, marketing, and civic engagement. KetyKety leads the digital practice for Fenton’s Western region. Her commentary has been featured in stories for the Wall St. Journal, HITN, PBS, CNN, Televisa and Univision. Her work has taken her to China and Ethiopia with the UN Economic Commission for Africa. She spent 3 years coaching executives for a fortune 100 company on human capital and diversity in the US, Canada and Latin America. She directed Latino outreach for a Presidential Campaign. She was the New Media Manager for the National Council of La Raza and the interim CEO for Latinos in Social Media. Most recently she was a VP with Ogilvy and Principal of Esquivel McCarson Consulting. She has worked with CDC, HHS, Huggies, Marriott, Mexico, PBS and the UN.011 PRSA-NCC Thoth Award Category Winner - Global Communications 2011 Ogilvy Public Relations Worldwide Professional Achievement Awards Winner 2011 Digital/Social Global Agency of the Year, Holmes Report Maynard Institute 31 Profiles of Women of Color in Digital Spaces Huffington Post 7 Young Latinos In Online Media To Watch In 2012 2012 Politic365 Game Changer Cornell Tradition AwardCarlosSocial Entrepreneur and Information and Communication Technologies for Human Development professional with over 15 years of field experience on Information Society, Human Development, Innovation, Education, Government, Open Knowledge, Social Networks, Entrepreneurship, Ecology and Disaster Relief and Recovery in Latin America, the Caribbean and Asia. - Acknowledged as one of "20 Latin American Leaders of the Internet" (CNN, 2000). - Awarded the Google Developing World Scholarship (2004). - Digital Vision Fellow, Stanford University (2004-05). - Public ICT Researcher, United Nations Economic Commission for Latin America and Caribbean (2006). - Social Entrepreneur in Residence, National University of Singapore (2010-11). - Guest on-board Educator, Peace Boat (2011).
Points We Want to Make/Remind People (and how this relates to leadership)Latinos over-index on sociallet’s unpack thatHispanics aren’t monolithic; despite our differences there are things that bind usWhite House Hispanic Initiative exampleImmigration reformPuerto Ricans and Cubans do careWhat is Social?It has been narrowly defined; it’s a lot of things including off-lineThe Unconference movement - growing trendoffline meetings for consensus, leadership, empowermentIt’s not just the medium, it’s the purposeThought leadership is a purposeIndoctrination of being a leader in your communityyour communication skills matterleadership is what we doTo be a leaderstructural barriers in real lifehaving access to a computer can allow you to transcend historic barriersDefinition of leadershipJohn Hagel & Gio: somebody who creates more leadersModels of LeadersLeader leadersServant leadersTransformational leadersSelf Led - don’t wait for the one, you are the one; you’re not just your own brand (can we unpack this? - branding is helping to understand your purpose, what you actually do), you are your own masteryou don’t have to be a leader foreversoft powerleader as a what you do not a who you areCultural challengesleadership vs humilitygender differencesChanges in movementsOccupy - we don’t have a leader; it’s actually leaderfulTechnology-enabled longtailvery niche-fied leadershipLack of Broad Latino LeadershipWhy are there are so few Latino leaders that crossover?Cultural barriersPassivity and insularity - barrier to progressit’s how we think about ourselveslow trust cultureMario Salinas TED talk - Hispanics as victims/passive-aggressivePast/present/future - mindtime frameworkTechnology Aided Leadership and ManagementQuantified SelfBehavior DesignHow do you get beyond advocacy to action?Design a campaign that gets outcomesPETAVegan mofongoSpectrum and a FunnelAwareness and knowledgeMovement from awareness to consideration to decisionmaking to action to advocatesSocial gives people a voiceDifferent ActorsNational Orgs/Grassroots OrgsIndividualsLatino VisibilityFew Visible leadersWhat do We Do
SOCIAL MEDIA &LEADERSHIPMay 11, 2013Stanford University Faculty ClubLatino Leadership Conference
Points to Ponder• What is social?• What is the definition of leadership today?• Culture, Hierarchy and Status• ‘Leadership by design• Measureable Leadership• Impact through Network Effects• What You Do vs Who You Are• Leaderful vs Leaderless organizations• The Power of A Sense of Belonging
Relief 2.0: applying social media totransform disaster relief
TacticalWhat can you start doing on Monday morning?• Exercising your leadership muscle• Building your social media presence• Increasing your influence• Measuring your impact
Simple Things You Can Do1. Follow Latino thought leaders on Twitter2. Retweet and amplify3. Start cultivating thought leadership by curating andcommenting on thought leaders and ideas4. Update Your LinkedIn Profile5. Be Expert in something6. Be Discoverable7. Make a campaign contribution8. Vote