Get Social. Get Hired.

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Effective social media job search strategy to impress employers, land interviews, and get a job. …

Effective social media job search strategy to impress employers, land interviews, and get a job.

Presented at Milwaukee JobCamp, October, 7, 2010

More in: Self Improvement
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  • 1. Get Social. Get Hired. Using Social Media to Impress Employers, Land Interviews, and Get a Job.
  • 2. Presented By: Mandi Lindner | @ MsQuarter Writer of the Get Social. Get Hired. Blog
  • 3. 3 Steps to Your Strategy
    • Brainstorm: Get it all down in one place
    • Organize: Make sense of your history
    • Implement: Utilize free resources to make an impact
    • Note: This presentation covers very little of the “How To” of each social media resource. For in-depth help, visit Get Social. Get Hired .
    • In the following presentation, click graphics to open the samples in your web browser
  • 4. Step 1: Brainstorm
      • Write down everything you have accomplished and were responsible for in your past jobs, education, and experiences
      • Example: Ms. Jones, a teacher 
  • 5. Things to Include
    • Positioning Statement
      • 4-6 words that define your role, your worth, and establishes place
      • Your candidacy in the form of a tagline
      • When reading it, HR should immediately understand how you’ll fit into the organization
  • 6. Things to Include
    • Key Strengths
      • 1-2 word phrases that define your core competencies, what you’re good at
      • These provide the basis for Step 2: Organization
      • Examples: web design, event management, public speaking, management, urban planning, etc.
  • 7. Things to Include
    • Work History
      • Taken straight off your resume, includes past experience and job responsibilities
      • Take it a step further and brainstorm specific accomplishments
        • Awards/Honors
        • Quantifiable Results
        • These will illustrate your value to an organization
  • 8. Step 2: Organize
      • Take that brainstorm list and organize it into 3-5 core competencies
      • Example: Ms. Jones, a teacher 
  • 9. Step 2: Organize
    • Define 3-5 skill set categories
    • Under each, organize the jobs, responsibilities, experience, and accomplishments that fit
    • It’s okay if things overlap – just get it down on paper and get it organized!
  • 10. Step 3: Implement
      • Use a variety of social media resources to make an impact in your job search
  • 11. Traditional Format Online representation of your resume in a format very similar to your paper document
  • 12. Traditional Format
    • LinkedIn
      • Utilize Introductions to network with 2 nd and 3 rd level connections
      • Search for a company and send resume directly to someone in that department
      • Use 3 rd party applications to connect other social media accounts to your profile
      • See who’s viewed your profile and start a conversation
  • 13. LinkedIn: Sample
    • In order to show up in LinkedIn search results:
    • Log in often
    • Update your activity (can be done through 3 rd party applications)
    • Complete your profile
  • 14. Traditional Format
    • Visual CV
      • Similar to LinkedIn BUT…
        • You can embed documents and videos
        • You can create separate profiles for different jobs
        • You can track who views your CV
      • However…
        • Not as many employers or friends may be on this site, so it diminishes your network and limits reach
  • 15. Visual CV Multimedia embedded into profile More personable than LinkedIn’s “Summary” section, “About Me” suggests casual greeting
  • 16. Timeline Format Takes your resume information and presents it in a linear timeline
  • 17. Timeline Format
    • Capzles
      • Easily upload photos, videos and text to create moments in your timeline
      • Add details to each moment, explaining significance and place in your history
      • Creates stylish, eye-catching presentation of your resume
      • Embed and/or share Capzle across social media
  • 18. Capzles: Sample Users can scroll through the timeline, click on a moment, and open up a details pane that provides more information about the experience Users can share Capzle across social media. Viewers can rate and comment on presentation
  • 19. Timeline Format
    • TimeRime
      • Another free option for building a resume timeline
      • Capability to connect to database for mass uploading of events
      • Final presentation not as customizable or eye-catching, but still quite professional
  • 20. TimeRime: Navigation Adding moments one at a time is time consuming, but for computer-savvy users, the software can mass import data from an external data source. Minor editing and formating would still be required.
  • 21. Video Format Share your work experience and education in a video using a narrated slideshow, self-report, mock interview, and more
  • 22. Video Format
    • YouTube
      • Timeline: Showcase your education and work history with narration
      • Talking Head: You talking to viewers about why they should hire you
      • Mock Interview: You in interview setting answering typical interview questions
      • Photo Slideshow: Showcase project samples and portfolio with narration
  • 23. YouTube: Sample
  • 24. Website Format Use free website builders to create an online portfolio
  • 25. Website Format
    • Weebly
      • Ready-made templates with drag-and-drop features for novice web designers
      • Showcase your projects, work samples and history, education, and more
      • Link to social media, web-based projects, and more
  • 26. Weebly: Sample Easy-to-use web builder, perfect for those who need to get a site up fast or are not as web savvy
  • 27. Website Format
    • Wix
      • Adobe Flash-based websites
      • Editable templates, some drag and drop features and widgets
      • Easy-to-use for intermediate web designers
  • 28. Wix: Sample A bit more difficult to use, but creates a more eye-catching website
  • 29. Website Format
    • WordPress
      • Thousands of free designer templates
      • Functionality of website garnered through use of widgets = endless opportunities
      • Not the friendliest for those less web savvy
  • 30. Portfolio: More Resources
    • Share your work and project samples with these free resources:
      • Presentations: must be self-contained with no narration or outside explanation needed
        • Slideshare
      • Writing Samples: upload documents and bookmark press
        • Issuu
        • Scribd
  • 31. Portfolio: More Resources
      • Photos: showcase your favorite photographs or designs
        • Flickr
        • Picasa
        • Photo Bucket
      • Videos: highlight video production skills, embed into website or share via social media
        • YouTube
        • Vimeo
  • 32. Freeform Go outside of the box, and create a presentation of your skills that will convince employers of your value and creativity
  • 33. Freeform:
    • Prezi
      • Use short phrases created in Step 2: Organization to speak directly to viewers about your candidacy
      • Embed videos, documents, etc.
      • Include links to social media profiles, website, portfolio, work samples, etc.
      • Convince them why you are the right candidate!
  • 34. Prezi: How To & Sample Strategy & Sample of Ms. Jones, A Teacher Sample with full Prezi functionality
  • 35. Questions? Visit Get Social. Get Hired . For more tips, strategy, and in-depth “How To” information.