Get Social. Get Hired.


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Effective social media job search strategy to impress employers, land interviews, and get a job.

Presented at Milwaukee JobCamp, October, 7, 2010

Published in: Self Improvement
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Get Social. Get Hired.

  1. 1. Get Social. Get Hired. Using Social Media to Impress Employers, Land Interviews, and Get a Job.
  2. 2. Presented By: Mandi Lindner | @ MsQuarter Writer of the Get Social. Get Hired. Blog
  3. 3. 3 Steps to Your Strategy <ul><li>Brainstorm: Get it all down in one place </li></ul><ul><li>Organize: Make sense of your history </li></ul><ul><li>Implement: Utilize free resources to make an impact </li></ul><ul><li>Note: This presentation covers very little of the “How To” of each social media resource. For in-depth help, visit Get Social. Get Hired . </li></ul><ul><li>In the following presentation, click graphics to open the samples in your web browser </li></ul>
  4. 4. Step 1: Brainstorm <ul><ul><li>Write down everything you have accomplished and were responsible for in your past jobs, education, and experiences </li></ul></ul><ul><ul><li>Example: Ms. Jones, a teacher  </li></ul></ul>
  5. 5. Things to Include <ul><li>Positioning Statement </li></ul><ul><ul><li>4-6 words that define your role, your worth, and establishes place </li></ul></ul><ul><ul><li>Your candidacy in the form of a tagline </li></ul></ul><ul><ul><li>When reading it, HR should immediately understand how you’ll fit into the organization </li></ul></ul>
  6. 6. Things to Include <ul><li>Key Strengths </li></ul><ul><ul><li>1-2 word phrases that define your core competencies, what you’re good at </li></ul></ul><ul><ul><li>These provide the basis for Step 2: Organization </li></ul></ul><ul><ul><li>Examples: web design, event management, public speaking, management, urban planning, etc. </li></ul></ul>
  7. 7. Things to Include <ul><li>Work History </li></ul><ul><ul><li>Taken straight off your resume, includes past experience and job responsibilities </li></ul></ul><ul><ul><li>Take it a step further and brainstorm specific accomplishments </li></ul></ul><ul><ul><ul><li>Awards/Honors </li></ul></ul></ul><ul><ul><ul><li>Quantifiable Results </li></ul></ul></ul><ul><ul><ul><li>These will illustrate your value to an organization </li></ul></ul></ul>
  8. 8. Step 2: Organize <ul><ul><li>Take that brainstorm list and organize it into 3-5 core competencies </li></ul></ul><ul><ul><li>Example: Ms. Jones, a teacher  </li></ul></ul>
  9. 9. Step 2: Organize <ul><li>Define 3-5 skill set categories </li></ul><ul><li>Under each, organize the jobs, responsibilities, experience, and accomplishments that fit </li></ul><ul><li>It’s okay if things overlap – just get it down on paper and get it organized! </li></ul>
  10. 10. Step 3: Implement <ul><ul><li>Use a variety of social media resources to make an impact in your job search </li></ul></ul>
  11. 11. Traditional Format Online representation of your resume in a format very similar to your paper document
  12. 12. Traditional Format <ul><li>LinkedIn </li></ul><ul><ul><li>Utilize Introductions to network with 2 nd and 3 rd level connections </li></ul></ul><ul><ul><li>Search for a company and send resume directly to someone in that department </li></ul></ul><ul><ul><li>Use 3 rd party applications to connect other social media accounts to your profile </li></ul></ul><ul><ul><li>See who’s viewed your profile and start a conversation </li></ul></ul>
  13. 13. LinkedIn: Sample <ul><li>In order to show up in LinkedIn search results: </li></ul><ul><li>Log in often </li></ul><ul><li>Update your activity (can be done through 3 rd party applications) </li></ul><ul><li>Complete your profile </li></ul>
  14. 14. Traditional Format <ul><li>Visual CV </li></ul><ul><ul><li>Similar to LinkedIn BUT… </li></ul></ul><ul><ul><ul><li>You can embed documents and videos </li></ul></ul></ul><ul><ul><ul><li>You can create separate profiles for different jobs </li></ul></ul></ul><ul><ul><ul><li>You can track who views your CV </li></ul></ul></ul><ul><ul><li>However… </li></ul></ul><ul><ul><ul><li>Not as many employers or friends may be on this site, so it diminishes your network and limits reach </li></ul></ul></ul>
  15. 15. Visual CV Multimedia embedded into profile More personable than LinkedIn’s “Summary” section, “About Me” suggests casual greeting
  16. 16. Timeline Format Takes your resume information and presents it in a linear timeline
  17. 17. Timeline Format <ul><li>Capzles </li></ul><ul><ul><li>Easily upload photos, videos and text to create moments in your timeline </li></ul></ul><ul><ul><li>Add details to each moment, explaining significance and place in your history </li></ul></ul><ul><ul><li>Creates stylish, eye-catching presentation of your resume </li></ul></ul><ul><ul><li>Embed and/or share Capzle across social media </li></ul></ul>
  18. 18. Capzles: Sample Users can scroll through the timeline, click on a moment, and open up a details pane that provides more information about the experience Users can share Capzle across social media. Viewers can rate and comment on presentation
  19. 19. Timeline Format <ul><li>TimeRime </li></ul><ul><ul><li>Another free option for building a resume timeline </li></ul></ul><ul><ul><li>Capability to connect to database for mass uploading of events </li></ul></ul><ul><ul><li>Final presentation not as customizable or eye-catching, but still quite professional </li></ul></ul>
  20. 20. TimeRime: Navigation Adding moments one at a time is time consuming, but for computer-savvy users, the software can mass import data from an external data source. Minor editing and formating would still be required.
  21. 21. Video Format Share your work experience and education in a video using a narrated slideshow, self-report, mock interview, and more
  22. 22. Video Format <ul><li>YouTube </li></ul><ul><ul><li>Timeline: Showcase your education and work history with narration </li></ul></ul><ul><ul><li>Talking Head: You talking to viewers about why they should hire you </li></ul></ul><ul><ul><li>Mock Interview: You in interview setting answering typical interview questions </li></ul></ul><ul><ul><li>Photo Slideshow: Showcase project samples and portfolio with narration </li></ul></ul>
  23. 23. YouTube: Sample
  24. 24. Website Format Use free website builders to create an online portfolio
  25. 25. Website Format <ul><li>Weebly </li></ul><ul><ul><li>Ready-made templates with drag-and-drop features for novice web designers </li></ul></ul><ul><ul><li>Showcase your projects, work samples and history, education, and more </li></ul></ul><ul><ul><li>Link to social media, web-based projects, and more </li></ul></ul>
  26. 26. Weebly: Sample Easy-to-use web builder, perfect for those who need to get a site up fast or are not as web savvy
  27. 27. Website Format <ul><li>Wix </li></ul><ul><ul><li>Adobe Flash-based websites </li></ul></ul><ul><ul><li>Editable templates, some drag and drop features and widgets </li></ul></ul><ul><ul><li>Easy-to-use for intermediate web designers </li></ul></ul>
  28. 28. Wix: Sample A bit more difficult to use, but creates a more eye-catching website
  29. 29. Website Format <ul><li>WordPress </li></ul><ul><ul><li>Thousands of free designer templates </li></ul></ul><ul><ul><li>Functionality of website garnered through use of widgets = endless opportunities </li></ul></ul><ul><ul><li>Not the friendliest for those less web savvy </li></ul></ul>
  30. 30. Portfolio: More Resources <ul><li>Share your work and project samples with these free resources: </li></ul><ul><ul><li>Presentations: must be self-contained with no narration or outside explanation needed </li></ul></ul><ul><ul><ul><li>Slideshare </li></ul></ul></ul><ul><ul><li>Writing Samples: upload documents and bookmark press </li></ul></ul><ul><ul><ul><li>Issuu </li></ul></ul></ul><ul><ul><ul><li>Scribd </li></ul></ul></ul>
  31. 31. Portfolio: More Resources <ul><ul><li>Photos: showcase your favorite photographs or designs </li></ul></ul><ul><ul><ul><li>Flickr </li></ul></ul></ul><ul><ul><ul><li>Picasa </li></ul></ul></ul><ul><ul><ul><li>Photo Bucket </li></ul></ul></ul><ul><ul><li>Videos: highlight video production skills, embed into website or share via social media </li></ul></ul><ul><ul><ul><li>YouTube </li></ul></ul></ul><ul><ul><ul><li>Vimeo </li></ul></ul></ul>
  32. 32. Freeform Go outside of the box, and create a presentation of your skills that will convince employers of your value and creativity
  33. 33. Freeform: <ul><li>Prezi </li></ul><ul><ul><li>Use short phrases created in Step 2: Organization to speak directly to viewers about your candidacy </li></ul></ul><ul><ul><li>Embed videos, documents, etc. </li></ul></ul><ul><ul><li>Include links to social media profiles, website, portfolio, work samples, etc. </li></ul></ul><ul><ul><li>Convince them why you are the right candidate! </li></ul></ul>
  34. 34. Prezi: How To & Sample Strategy & Sample of Ms. Jones, A Teacher Sample with full Prezi functionality
  35. 35. Questions? Visit Get Social. Get Hired . For more tips, strategy, and in-depth “How To” information.