Winning in a World Transformed By Social Technologies Groundswell
The Basics: Groundswell was written by Charlene Li and Josh Bernoff. In this book, Li and Bernoff discuss the trends blogs and social networking sites. Groundswell: “a social trend in which people use technologies to get things from each other rather than corporations”.
The Social Technographics Ladder: The Social Technographics Ladder classifies people by the way they use social media. Together, these levels create the groundswell.
Four Step Approach to Social Strategy Li and Bernoff use the acronym POST. P stands for people. The authors say to look at your customers social activities O stands for objectives. You need to decide what you wish to achieve. S stands for strategy. Take into account how relationships with customers will evolve. T stands for technology. You should decide what social technologies to use.