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Groundswell
 

Groundswell

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    Groundswell Groundswell Presentation Transcript

    • Winning in a World Transformed By Social Technologies
      Groundswell
    • The Basics:
      Groundswell was written by Charlene Li and Josh Bernoff.
      In this book, Li and Bernoff discuss the trends blogs and social networking sites.
      Groundswell: “a social trend in which people use technologies to get things from each other rather than corporations”.
    • The Social Technographics Ladder:
      The Social Technographics Ladder classifies people by the way they use social media.
      Together, these levels create the groundswell.
    • Four Step Approach to Social Strategy
      Li and Bernoff use the acronym POST.
      P stands for people. The authors say to look at your customers social activities
      O stands for objectives. You need to decide what you wish to achieve.
      S stands for strategy. Take into account how relationships with customers will evolve.
      T stands for technology. You should decide what social technologies to use.