Social Media in the Workplace
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  • 1. Social media in the workplace
  • 2. In ethical, psychological, and aesthetic matters, to give a clear reason for one's judgement is universally recognised as a mark of rare genius – William James in The Principles of Psychology in 1890 WHAT IS SOCIAL MEDIA
  • 3. “Neither a wise man nor a brave man lies down on the tracks of history to wait for the train of the future to run over him.” Dwight D. Eisenhower 34th President of the United States of America October 1952
  • 4. Wait! Copyright Inspecht Pty Ltd
  • 5. Is it all hype? Are we here??
  • 6. 75% of Australian MySpace makes Facebook has 5.3 Adults use Social $2.17 per member per million Australian tools at least once a year Adults users month (Forrester) 133 million blogs 44% of businesses feel records have being Enterprise 2.0 is critical indexed by Technorati for their success. (AIIM since 2002 Market Intelligence Report) Every minute, fifteen 22.4 million mobile hours of video is phone subscribers in uploaded to YouTube Australia Twitter’s Massive: 2,756,071 articles in the English Wikipedia 1067% Growth in 4 months LinkedIn 2008 revenue about $100 > 324,000,000 references Gen Y is 14% workforce today, million of web 2.0 in Google will be 42% in 11 years!
  • 7. Benefits of Social Media • Enhanced communication - inside & outside • Cost effective connections with customers • Engage & empower your employees • Reduced employee turnover • Increase in knowledge retention • Higher levels of productivity • People are talking about your organisation or industry, even if you are not online
  • 8. Human nature is the same everywhere; the modes are only different – Lord Chesterfield 1773 WORKPLACE ISSUES
  • 9. Workplace Issues • There are lots of them • You need to understand them • Similar to issues that exist today • It is just the technology is different
  • 10. • Extension of workplace • Content appropriateness • Friending & unfriending • Discrimination • Bullying • Confidentiality • End User Licence Agreement • Security issues • Productivity • Reputations • Official messages
  • 11. MANAGING SOCIAL MEDIA
  • 12. Current Approaches • Forbid it? • Tolerate it? – Don’t prohibit it but don’t encourage use • Utilise only for marketing? – Then it needs to be treated as official a company communication • Encourage it? – Make it clear that personal content is personal and company is company
  • 13. Social Media Governance • Provide rights for the participants and define their equitable treatment • Protect the interests of all stakeholders, external and internal • Define roles and responsibilities for implementation and operation • Define integrity and ethical behaviours of participants • Cover disclosure and transparency
  • 14. Social Media Policy Formula
  • 15. Social Media Policy
  • 16. Social Media Policy Contents • Use of company tools • The Time Balance • Speaking on behalf of the corporation – How are they identified? – Is it remunerated? – Official role or just making a comment? • Responsibility
  • 17. Social Media Policy Contents • Implication of non conformance • Highlight existing HR policies • Highlight existing duties of your employees • Clearly set out consequences of non- compliance • Highlight best practices
  • 18. Social Media Best Practice 1. Be factual 2. Speak in the first person 3. Don’t post when angry or in a hurry 4. Treat others with respect 5. Add value to the business 6. Avoid sarcasm & fights 7. Quickly acknowledge mistakes and make right
  • 19. Policy implementation • Comprehensive communications • Lunch sessions • Induction program • Manager training • Publically display your policy • Adjust as required • Be open
  • 20. BRAND MANAGEMENT
  • 21. Reputation management • The process of tracking your actions and others’ opinions about those actions • Reporting on those actions and opinions • Creating a feedback loop • Steps – Create Watch lists – Monitor Engagement – Respond
  • 22. Employer Branding • Remember today content is controlled by the public • Content remains in search engines for a very long time, if not forever • How your organisation interacts with online has a direct impact on your brand • Social media can influence candidates’ view towards your organisation
  • 23. Summary 1. Social media is not bad 2. Social media has lots of benefits 3. You need a policy, but it must match your culture 4. Social media is there even if you ignore it