Social Media & Employee Engagement

Social Media and Employee Engagement The Secret Weapon

Who Am I?

Assumptions:
You know engagement is important
You know engagement is driven by employees feeling valued & involved
You know how to make employees feel valued & involved

Involved in decision making
Feel they are able to voice their ideas, & managers listen to these views
Have line of sight between employee performance & company performance
Employees feel valued when:

They have career development
When the organisation is concerned for employees’ health & wellbeing
Employees feel valued when:

Four attributes of engagement:
Collaboration
Transparency
Trust
Authenticity

WHAT IS SOCIAL MEDIA
In ethical, psychological, and aesthetic matters, to give a clear reason for one's judgement is universally recognised as a mark of rare genius – William James in The Principles of Psychology in 1890

Conversations

Relationships

Social media is more a state of mind than a technology

Four attributes of Social Media:
Collaboration
Transparency
Trust
Authenticity

Enterprise 2.0 is social media inside the firewall

Companies have secrets

But employees should not have secrets

Mr Enterprise 2.0

S earch L inks A uthorship T agging E xtensions S ignals

Enterprise 2.0
Uses the tools of Web 2.0
Puts people at the center
Increases productivity & innovation
Increases knowledge retention
Transparent activities across the organisation

Four attributes of
Collaboration
Transparency
Trust
Authenticity
Social Media:

Four attributes of Enterprise 2.0
Collaboration
Transparency
Trust
Authenticity

Four attributes of engagement:
Collaboration
Transparency
Trust
Authenticity

Now for the bad news Not automatically, it is harder than that!

But worth the effort 14% 6% Source : “ Does the Stock Market Fully Value Intangible? Employee Satisfaction and Equity Prices”, Alex Edmans Wharton School December 2007 vs

IMPLEMENTATION
“ I have not failed. I've just found 10,000 ways that won't work.”
Thomas A. Edison

Who Drives Enterprise 2.0 The 2.0 Adoption Council Survey 2009

How does this fit together? Collaboration Transparency Trust Authenticity Blogs X X X Wikis X X Tagging X X Social networks X X X X Bookmarking X Microblogging X X X X Video & Audio X X X X

Implementation Steps
Create a Strategy
Create and Communication the Vision
Design for Business Outcomes, not Tools
Tap Enthusiasm
Use a Phased Approach
Use Enterprise Grade Software
Support Organic Growth
Trust Your Employees

Key Challenges
Delivering Business Value
Overcoming Cultural Barriers
Ensuring Privacy
Governing Participant Behaviours
Managing Personal and Professional Time
Source: 5 Major Challenges Organizations Face Regarding Social Software , Gartner, 2008

Cultural Change

Social Media Policy
Stop & Think
Use your loaf
Disclaim, but can’t hide
Keep it real
Respect the channels

CASE STUDIES
“ Few things are harder to put up with than the annoyance of a good example. ”
Mark Twain

Graduate Programs
Whirlpool Forums; BHP Billiton, Energy Australia, Xstrata, Rio Tinto
Graduates discussing your programs

Oil & Gas Industry
75% of oil and gas professionals see value in using social media
Driving Forces
37% Productivity gains
95% Work flexibility
11% of social media adoption is driven by the executive suite
50% of companies prohibit or restrict social media usage
39% of executives concerned around a “limited ability to control or provide a secure environment”
Source: Microsoft and Accenture Oil & Gas Collaboration Survey 2010

Big Pond
In September 2008 Big Pond started using Twitter for customer service
Six months afterwards:
From an employees point of view, Jase, Steph & myself do feel more engaged. We are giving the ‘faceless corporation’, a face and are showing that we do care about what people say and think about us. Its not always an easy task, but it is one that we enjoy. Honestly, I look forward to coming into work and interacting with the twitterverse. We can only get bigger and better!

In Summary
Enterprise 2.0 is about transparency, relationships and community
There are lots of tools but the principles are the same
Enterprise 2.0 is the tool for driving employee engagement

[email_address] Twitter: mspecht

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Social Media & Employee Engagement

by Michael Specht on May 23, 2010

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