Intro for HR on Blogs & Web 2.0

Web 2.0, Blogs, Social Networks The good the bad and the ugly Michael Specht

Who Am I

The Cluetrain Manifesto

CC: Attribution-NoDerivs-NonCommercial 1.0

What is Web 2.0?

Sharing Transparency Openness Data not locked in AJAX Collaboration User Generated Content Bottom up Less Command & Control Social Mashup

What is Web 2.0? Sharing Transparency Openness Data not locked in AJAX Collaboration User Generated Content Bottom up Less Command & Control Social The web is a platform Mashup

Social Network Software

6 degrees of separation Business networking Self Expression Share interests Producer Communication Betweenness Friends Social

RSS
http://www.commoncraft.com/rss_show

BLOGS
http://www.corporateblogging.info/2004/11/free-corporate-blogging-primer.asp

WIKIS
http://www.commoncraft.com/video-wikis-plain-english

SOCIAL NETWORKS
http://www.commoncraft.com/video-social-networking

SOCIAL BOOKMARKS & TAGS
http://www.commoncraft.com/bookmarking-plain-english

EVERYTHING ELSE
http://en.wikipedia.org/wiki/Main_Page

Can you Ignore all this?

Blog Growth http://www.sifry.com/alerts/archives/000493.html

Social Networking Growth Source: http://mashable.com/2007/07/10/facebook-users-2/ http://www.comscore.com/press/release.asp?press=1555 774 Tagged 172 Bebo 78 Orkut 65 Friendster 56 Hi5 270 Facebook 72 MySpace % Change User Growth Jun 2006 - Jun 2007

Getting Dooced

From The Cluetrain Manifesto http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php

84. We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come out and play?

85. When we have questions we turn to each other for answers. If you didn't have such a tight rein on "your people" maybe they'd be among the people we'd turn to.

86. When we're not busy being your "target market," many of us are your people. We'd rather be talking to friends online than watching the clock. That would get your name around better than your entire million dollar web site. But you tell us speaking to the market is Marketing's job.

Are there Safeguards?

Ban Everything!

Build a Policy

At Microsoft it is simple
“ Be Smart”

More Policy Thoughts

5 way to help employees

1. Stop and think. 3. You can disclaim, but you can’t hide. 2. Use your loaf. 5. Respect the channels 4. Keep it real. http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php

Do these tools work Internally?

Why Blog, WIKI, network Internally?

http://www.gapingvoid.com/Moveable_Type/archives/001607.html

Can HR help to implement Enterprise 2.0?

What good is all this to HR?

Policy Links
IBM
http://www.snellspace.com/IBM_Blogging_Policy_and_Guidelines.pdf
Sun
http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf
http://www.sun.com/aboutsun/media/blogs/policy.html
Plaxo
http://blog.plaxoed.com/?p=41
Thomas Nelson
http://michaelhyatt.blogs.com/workingsmart/2005/03/corporate_blogg_1.html
Workforce Management Magazine
http://www.workforce.com/archive/article/23/96/90.php
Corante
http://betweenlawyers.corante.com/archives/2005/06/07/a_survey_of_corporate_blogging_policies.php
Free Corporate Blogging Guide
CorporateBlogging.info
http://www.corporateblogging.info/2005/06/policies-compared-todays-corporate.asp

Extra Links
Need a blog :: http://wordpress.com
See what people are saying online :: http://technorati.com
Social Bookmarking :: http://del.icio.us
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php
http://www.commoncraft.com/rss_show
http://www.commoncraft.com/bookmarking-plain-english
http://www.commoncraft.com/video-social-networking
http://www.commoncraft.com/video-wikis-plain-english
http://www.cio.com/article/101614/3#5
http://www.youtube.com/watch?v=nsa5ZTRJQ5w
http://www.squidoo.com/introtoweb20/
http://www.slideshare.net/slgavin/meet-charlie-what-is-enterprise20
http://www.thisisgoingtobebig.com/2007/04/top_ten_reasons.html
http://news.zdnet.com/2036-2_22-6103931.html
http://www.andybudd.com/presentations/dcontruct05/
http://www.comscore.com/press/release.asp?press=1555
http://www.sifry.com/alerts/archives/000493.html
http://www.zoliblog.com/2007/08/03/the-wikipedia-enterprise-20-debate-again/
http://fredcavazza.net/2007/07/27/what-is-enterprise-20/
http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/the_three_trends_underlying_enterprise_20/
http://www.boxesandarrows.com/view/a_web_2_0_tour_
http://www.smartcompany.com.au/Premium-Articles/Top-Story/Social-networks-Time-wasters-or-brilliant-business-tools-.html
http://www.annezelenka.com/2007/08/do-you-have-to-define-a-niche-for-your-blog

Intro for HR on Blogs & Web 2.0

by Michael Specht on Sep 12, 2007

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Intro for HR on Blogs & Web 2.0 — Presentation Transcript

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