Web 2.0, Blogs, Social Networks The good the bad and the ugly Michael Specht

Who Am I

The Cluetrain Manifesto

CC: Attribution-NoDerivs-NonCommercial 1.0

What is Web 2.0?

Sharing Transparency Openness Data not locked in AJAX Collaboration User Generated Content Bottom up Less Command & Control Social Mashup

What is Web 2.0? Sharing Transparency Openness Data not locked in AJAX Collaboration User Generated Content Bottom up Less Command & Control Social The web is a platform Mashup

Social Network Software

6 degrees of separation Business networking Self Expression Share interests Producer Communication Betweenness Friends Social

RSS http://www.commoncraft.com/rss_show

http://www.commoncraft.com/rss_show

BLOGS http://www.corporateblogging.info/2004/11/free-corporate-blogging-primer.asp

http://www.corporateblogging.info/2004/11/free-corporate-blogging-primer.asp

WIKIS http://www.commoncraft.com/video-wikis-plain-english

http://www.commoncraft.com/video-wikis-plain-english

SOCIAL NETWORKS http://www.commoncraft.com/video-social-networking

http://www.commoncraft.com/video-social-networking

SOCIAL BOOKMARKS & TAGS http://www.commoncraft.com/bookmarking-plain-english

http://www.commoncraft.com/bookmarking-plain-english

EVERYTHING ELSE http://en.wikipedia.org/wiki/Main_Page

http://en.wikipedia.org/wiki/Main_Page

Can you Ignore all this?

Blog Growth http://www.sifry.com/alerts/archives/000493.html

Social Networking Growth Source: http://mashable.com/2007/07/10/facebook-users-2/ http://www.comscore.com/press/release.asp?press=1555 774 Tagged 172 Bebo 78 Orkut 65 Friendster 56 Hi5 270 Facebook 72 MySpace % Change User Growth Jun 2006 - Jun 2007

Getting Dooced

http://www.supermanhomepage.com/multimedia/wallpaper.php DISCLAIMER: SUPERMAN and all related elements are the property of DC Comics . TM & © 2007

From The Cluetrain Manifesto http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php

84. We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come out and play?

85. When we have questions we turn to each other for answers. If you didn't have such a tight rein on "your people" maybe they'd be among the people we'd turn to.

86. When we're not busy being your "target market," many of us are your people. We'd rather be talking to friends online than watching the clock. That would get your name around better than your entire million dollar web site. But you tell us speaking to the market is Marketing's job.

Are there Safeguards?

Ban Everything!

Build a Policy

At Microsoft it is simple “ Be Smart”

“ Be Smart”

More Policy Thoughts

5 way to help employees

1. Stop and think. 3. You can disclaim, but you can’t hide. 2. Use your loaf. 5. Respect the channels 4. Keep it real. http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php

Do these tools work Internally?

Why Blog, WIKI, network Internally?

http://www.gapingvoid.com/Moveable_Type/archives/001607.html

Can HR help to implement Enterprise 2.0?

What good is all this to HR?

Policy Links IBM http://www.snellspace.com/IBM_Blogging_Policy_and_Guidelines.pdf Sun http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf http://www.sun.com/aboutsun/media/blogs/policy.html Plaxo http://blog.plaxoed.com/?p=41 Thomas Nelson http://michaelhyatt.blogs.com/workingsmart/2005/03/corporate_blogg_1.html Workforce Management Magazine http://www.workforce.com/archive/article/23/96/90.php Corante http://betweenlawyers.corante.com/archives/2005/06/07/a_survey_of_corporate_blogging_policies.php Free Corporate Blogging Guide http://www.corporateblogging.info/2004/11/free-corporate-blogging-primer.asp CorporateBlogging.info http://www.corporateblogging.info/2005/06/policies-compared-todays-corporate.asp

IBM

http://www.snellspace.com/IBM_Blogging_Policy_and_Guidelines.pdf

Sun

http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf

http://www.sun.com/aboutsun/media/blogs/policy.html

Plaxo

http://blog.plaxoed.com/?p=41

Thomas Nelson

http://michaelhyatt.blogs.com/workingsmart/2005/03/corporate_blogg_1.html

Workforce Management Magazine

http://www.workforce.com/archive/article/23/96/90.php

Corante

http://betweenlawyers.corante.com/archives/2005/06/07/a_survey_of_corporate_blogging_policies.php

Free Corporate Blogging Guide

http://www.corporateblogging.info/2004/11/free-corporate-blogging-primer.asp

CorporateBlogging.info

http://www.corporateblogging.info/2005/06/policies-compared-todays-corporate.asp

Extra Links Need a blog :: http://wordpress.com See what people are saying online :: http://technorati.com Social Bookmarking :: http://del.icio.us http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php http://www.commoncraft.com/rss_show http://www.commoncraft.com/bookmarking-plain-english http://www.commoncraft.com/video-social-networking http://www.commoncraft.com/video-wikis-plain-english http://www.corporateblogging.info/2004/11/free-corporate-blogging-primer.asp http://www.cio.com/article/101614/3#5 http://www.youtube.com/watch?v=nsa5ZTRJQ5w http://www.squidoo.com/introtoweb20/ http://www.slideshare.net/slgavin/meet-charlie-what-is-enterprise20 http://www.thisisgoingtobebig.com/2007/04/top_ten_reasons.html http://news.zdnet.com/2036-2_22-6103931.html http://www.andybudd.com/presentations/dcontruct05/ http://www.comscore.com/press/release.asp?press=1555 http://www.sifry.com/alerts/archives/000493.html http://www.zoliblog.com/2007/08/03/the-wikipedia-enterprise-20-debate-again/ http://fredcavazza.net/2007/07/27/what-is-enterprise-20/ http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/the_three_trends_underlying_enterprise_20/ http://www.boxesandarrows.com/view/a_web_2_0_tour_ http://www.smartcompany.com.au/Premium-Articles/Top-Story/Social-networks-Time-wasters-or-brilliant-business-tools-.html http://www.annezelenka.com/2007/08/do-you-have-to-define-a-niche-for-your-blog

Need a blog :: http://wordpress.com

See what people are saying online :: http://technorati.com

Social Bookmarking :: http://del.icio.us

http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php

http://www.commoncraft.com/rss_show

http://www.commoncraft.com/bookmarking-plain-english

http://www.commoncraft.com/video-social-networking

http://www.commoncraft.com/video-wikis-plain-english

http://www.corporateblogging.info/2004/11/free-corporate-blogging-primer.asp

http://www.cio.com/article/101614/3#5

http://www.youtube.com/watch?v=nsa5ZTRJQ5w

http://www.squidoo.com/introtoweb20/

http://www.slideshare.net/slgavin/meet-charlie-what-is-enterprise20

http://www.thisisgoingtobebig.com/2007/04/top_ten_reasons.html

http://news.zdnet.com/2036-2_22-6103931.html

http://www.andybudd.com/presentations/dcontruct05/

http://www.comscore.com/press/release.asp?press=1555

http://www.sifry.com/alerts/archives/000493.html

http://www.zoliblog.com/2007/08/03/the-wikipedia-enterprise-20-debate-again/

http://fredcavazza.net/2007/07/27/what-is-enterprise-20/

http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/the_three_trends_underlying_enterprise_20/

http://www.boxesandarrows.com/view/a_web_2_0_tour_

http://www.smartcompany.com.au/Premium-Articles/Top-Story/Social-networks-Time-wasters-or-brilliant-business-tools-.html

http://www.annezelenka.com/2007/08/do-you-have-to-define-a-niche-for-your-blog