Intro for HR on Blogs & Web 2.0

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A few slides on Web 2.0 for HR. I have used lots of cartoons from gapingvoid as Hugh's cartoons describe the new world.

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Intro for HR on Blogs & Web 2.0

  1. 1. Web 2.0, Blogs, Social Networks The good the bad and the ugly Michael Specht
  2. 2. Who Am I
  3. 12. The Cluetrain Manifesto
  4. 13. CC: Attribution-NoDerivs-NonCommercial 1.0
  5. 14. What is Web 2.0?
  6. 15. Sharing Transparency Openness Data not locked in AJAX Collaboration User Generated Content Bottom up Less Command & Control Social Mashup
  7. 16. What is Web 2.0? Sharing Transparency Openness Data not locked in AJAX Collaboration User Generated Content Bottom up Less Command & Control Social The web is a platform Mashup
  8. 17. Social Network Software
  9. 18. 6 degrees of separation Business networking Self Expression Share interests Producer Communication Betweenness Friends Social
  10. 20. RSS <ul><ul><li>http://www.commoncraft.com/rss_show </li></ul></ul>
  11. 21. BLOGS <ul><ul><li>http://www.corporateblogging.info/2004/11/free-corporate-blogging-primer.asp </li></ul></ul>
  12. 22. WIKIS <ul><ul><li>http://www.commoncraft.com/video-wikis-plain-english </li></ul></ul>
  13. 23. SOCIAL NETWORKS <ul><ul><li>http://www.commoncraft.com/video-social-networking </li></ul></ul>
  14. 24. SOCIAL BOOKMARKS & TAGS <ul><ul><li>http://www.commoncraft.com/bookmarking-plain-english </li></ul></ul>
  15. 25. EVERYTHING ELSE <ul><ul><li>http://en.wikipedia.org/wiki/Main_Page </li></ul></ul>
  16. 27. Can you Ignore all this?
  17. 28. Blog Growth http://www.sifry.com/alerts/archives/000493.html
  18. 29. Social Networking Growth Source: http://mashable.com/2007/07/10/facebook-users-2/ http://www.comscore.com/press/release.asp?press=1555 774 Tagged 172 Bebo 78 Orkut 65 Friendster 56 Hi5 270 Facebook 72 MySpace % Change User Growth Jun 2006 - Jun 2007
  19. 30. Getting Dooced
  20. 32. http://www.supermanhomepage.com/multimedia/wallpaper.php DISCLAIMER: SUPERMAN and all related elements are the property of DC Comics . TM & © 2007
  21. 33. From The Cluetrain Manifesto http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php
  22. 34. 84. We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come out and play?
  23. 35. 85. When we have questions we turn to each other for answers. If you didn't have such a tight rein on &quot;your people&quot; maybe they'd be among the people we'd turn to.
  24. 36. 86. When we're not busy being your &quot;target market,&quot; many of us are your people. We'd rather be talking to friends online than watching the clock. That would get your name around better than your entire million dollar web site. But you tell us speaking to the market is Marketing's job.
  25. 37. Are there Safeguards?
  26. 38. Ban Everything!
  27. 39. Build a Policy
  28. 40. At Microsoft it is simple <ul><ul><li>“ Be Smart” </li></ul></ul>
  29. 41. More Policy Thoughts
  30. 42. 5 way to help employees
  31. 43. 1. Stop and think. 3. You can disclaim, but you can’t hide. 2. Use your loaf. 5. Respect the channels 4. Keep it real. http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php
  32. 45. Do these tools work Internally?
  33. 47. Why Blog, WIKI, network Internally?
  34. 48. http://www.gapingvoid.com/Moveable_Type/archives/001607.html
  35. 49. Can HR help to implement Enterprise 2.0?
  36. 52. What good is all this to HR?
  37. 54. Policy Links <ul><li>IBM </li></ul><ul><ul><li>http://www.snellspace.com/IBM_Blogging_Policy_and_Guidelines.pdf </li></ul></ul><ul><li>Sun </li></ul><ul><ul><li>http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf </li></ul></ul><ul><ul><li>http://www.sun.com/aboutsun/media/blogs/policy.html </li></ul></ul><ul><li>Plaxo </li></ul><ul><ul><li>http://blog.plaxoed.com/?p=41 </li></ul></ul><ul><li>Thomas Nelson </li></ul><ul><ul><li>http://michaelhyatt.blogs.com/workingsmart/2005/03/corporate_blogg_1.html </li></ul></ul><ul><li>Workforce Management Magazine </li></ul><ul><ul><li>http://www.workforce.com/archive/article/23/96/90.php </li></ul></ul><ul><li>Corante </li></ul><ul><ul><li>http://betweenlawyers.corante.com/archives/2005/06/07/a_survey_of_corporate_blogging_policies.php </li></ul></ul><ul><li>Free Corporate Blogging Guide </li></ul><ul><ul><li>http://www.corporateblogging.info/2004/11/free-corporate-blogging-primer.asp </li></ul></ul><ul><li>CorporateBlogging.info </li></ul><ul><ul><li>http://www.corporateblogging.info/2005/06/policies-compared-todays-corporate.asp </li></ul></ul>
  38. 55. Extra Links <ul><li>Need a blog :: http://wordpress.com </li></ul><ul><li>See what people are saying online :: http://technorati.com </li></ul><ul><li>Social Bookmarking :: http://del.icio.us </li></ul><ul><li>http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html </li></ul><ul><li>http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php </li></ul><ul><li>http://www.commoncraft.com/rss_show </li></ul><ul><li>http://www.commoncraft.com/bookmarking-plain-english </li></ul><ul><li>http://www.commoncraft.com/video-social-networking </li></ul><ul><li>http://www.commoncraft.com/video-wikis-plain-english </li></ul><ul><li>http://www.corporateblogging.info/2004/11/free-corporate-blogging-primer.asp </li></ul><ul><li>http://www.cio.com/article/101614/3#5 </li></ul><ul><li>http://www.youtube.com/watch?v=nsa5ZTRJQ5w </li></ul><ul><li>http://www.squidoo.com/introtoweb20/ </li></ul><ul><li>http://www.slideshare.net/slgavin/meet-charlie-what-is-enterprise20 </li></ul><ul><li>http://www.thisisgoingtobebig.com/2007/04/top_ten_reasons.html </li></ul><ul><li>http://news.zdnet.com/2036-2_22-6103931.html </li></ul><ul><li>http://www.andybudd.com/presentations/dcontruct05/ </li></ul><ul><li>http://www.comscore.com/press/release.asp?press=1555 </li></ul><ul><li>http://www.sifry.com/alerts/archives/000493.html </li></ul><ul><li>http://www.zoliblog.com/2007/08/03/the-wikipedia-enterprise-20-debate-again/ </li></ul><ul><li>http://fredcavazza.net/2007/07/27/what-is-enterprise-20/ </li></ul><ul><li>http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/the_three_trends_underlying_enterprise_20/ </li></ul><ul><li>http://www.boxesandarrows.com/view/a_web_2_0_tour_ </li></ul><ul><li>http://www.smartcompany.com.au/Premium-Articles/Top-Story/Social-networks-Time-wasters-or-brilliant-business-tools-.html </li></ul><ul><li>http://www.annezelenka.com/2007/08/do-you-have-to-define-a-niche-for-your-blog </li></ul>

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