Intro for HR on Blogs & Web 2.0 - Presentation Transcript
Web 2.0, Blogs, Social Networks The good the bad and the ugly Michael Specht
Who Am I
The Cluetrain Manifesto
CC: Attribution-NoDerivs-NonCommercial 1.0
What is Web 2.0?
Sharing Transparency Openness Data not locked in AJAX Collaboration User Generated Content Bottom up Less Command & Control Social Mashup
What is Web 2.0? Sharing Transparency Openness Data not locked in AJAX Collaboration User Generated Content Bottom up Less Command & Control Social The web is a platform Mashup
Social Network Software
6 degrees of separation Business networking Self Expression Share interests Producer Communication Betweenness Friends Social
From The Cluetrain Manifesto http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php
84. We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come out and play?
85. When we have questions we turn to each other for answers. If you didn't have such a tight rein on "your people" maybe they'd be among the people we'd turn to.
86. When we're not busy being your "target market," many of us are your people. We'd rather be talking to friends online than watching the clock. That would get your name around better than your entire million dollar web site. But you tell us speaking to the market is Marketing's job.
Are there Safeguards?
Ban Everything!
Build a Policy
At Microsoft it is simple
“ Be Smart”
More Policy Thoughts
5 way to help employees
1. Stop and think. 3. You can disclaim, but you can’t hide. 2. Use your loaf. 5. Respect the channels 4. Keep it real. http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php
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