Designing Your Social Media Recruitment Strategy

Designing your Social Media Recruitment Strategy

Key themes your strategy should cover
Transparency
Conversation
Wisdom of Crowds
Data is Key
Speed
Reuse
Rich User Experience
Copyright Inspecht Pty Ltd

A word of caution...
The astute may feel many of the items on the following slides are already incorporated into their recruitment process.
The trick is making it real. That is the hard part.

Transparency
Letting prospective applicants understand what it is like within your organisation
Ensuring candidates are kept aware of their progress
Don’t sell what you don’t have
Don’t “sugar coat” or “astro turf” your entry into social media, keep it real, otherwise you will be labelled a Sock Puppet
http://en.wikipedia.org/wiki/Internet_sock_puppet Copyright Inspecht Pty Ltd

Conversation
Candidates are human, so treat them that way
Interviews should be conversations, not interrogations, even panel interviews
Remember there are no smart companies only smart conversations

Wisdom of Crowds
Use the web to find good quality people
Don’t use the web as the only source of background checking
Use referral networks to find candidates
Allow non-employees to comment on your recruitment process

Data is Key
Data might be key, but controlling what is said is not the best solution
Use technology to find the best candidate
Mine your talent management system to uncover “rock star” talent inside and outside your organisation
Protect the privacy of candidates, but that does not mean ignoring them
Use your data for good

Speed
The best candidates move quickly, and so should you
Corporate delays will cause you to end up with second rate hires
Your Internet site should be quick and easy
Your process should be quick and easy

Reuse
If you say you will keep the resume on file for future roles, make sure you use them
Use your networks to find new candidates
Don’t forget your internal employees, they can find candidates and are also potential candidates
Leverage the marketing team to enhance your employer brand

Rich User Experience
The experience of every candidate needs to excel, regardless of if they are hired
Ensure your internet activities are rich and inviting
The interview process should be enjoyable
Don’t drop the ball with the on-boarding/ induction process

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Designing Your Social Media Recruitment Strategy

by Michael Specht

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