ATC Social Media Conference

Implementing a Social Media Strategy It’s just Facebook and Twitter right?

In ethical, psychological, and aesthetic matters, to give a clear reason forones judgement is universally recognised as a mark of rare genius –William James in The Principles of Psychology in 1890WHAT IS SOCIAL MEDIA

Conversations

Relationships

AdAgencyGuy ->Social media is more than marketing

Social media is astate of mind

“A satisfied customer is the best business strategy of all.”– Michael LeBoeufSOCIAL MEDIA STRATEGY

Framework for social media Community EngagingBusiness Impact Monitoring Participating Goal Setting Listening Unaware Reactive Proactive

Unaware

Listening

Have a strategy

Have a strategy • Be CLEAR on what you trying to achieve using Social Media • Align your Social Media strategy to your business drivers • Engage your stakeholders • Understand your audience • Define your channels & tools • Agree and promote your guidelines, policies, support and rules of engagement

Listen, Learn, Adapt, Refine

Listen, Learn, Adapt, Refine Site Users in 2005 Users in 2011 MySpace 26.7 Million Who uses MySpace? Facebook 11.1 Million 750+ Million Xanga.com 7.9 Million Um what? Bebo.com 1.5 Million Who knows? Friendster 1.5 Million Bankrupt Tribe Networks 515K No idea LinkedIn 354K 135 Million Orkut.com 83K Something Yahoo killed

Listen, Learn, Adapt, Refine Then Now

Be Smart not Clever

K.I.S.S

K.I.S.S Source: Nokia Blogs

Add value to job seekers

Provide support to your front line recruiters

Your processes must support ATS

Monitoring

Monitoring - MetricsBranding Reach Actions Costs Reputation

Measuring transactions• Frequency – How often candidates interact with you• Reach – Net new candidates, talent pool• Yield – Cost per transaction

Content is not social

Conversations

Consistent vision and voice

Specific messages and authenticity

Strategy Questions• How will you support candidates?• Where do candidates already "hang out" online? If they already have an established community instead of trying to create a new one see how you can support them?• Do you require a Social Media Policy for your recruiters so they understand how much time they can devote to social media?

Strategy Questions• You need to look at the changes social media will bring to your relationships with candidates?• Who within your organisation will be impacted by social media, what communication, education or training will they need?• Who within your organisation will be responsible for the engagement with social media?

Personally Getting Started Curating Producing Commenting Sharing Listening

Four attributes of Social Media:1. Collaboration2. Transparency3. Trust4. Authenticity

michael@inspecht.com.au Twitter: mspecht

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ATC Social Media Conference

by Michael Specht on Dec 02, 2011

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ATC Social Media Conference Presentation Transcript