Social Media Strategy to Deliver Results
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Social Media Strategy to Deliver Results



Updated presentation for the Acuity Social Media event held in Calgary, June 18th, 2010.

Updated presentation for the Acuity Social Media event held in Calgary, June 18th, 2010.



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Social Media Strategy to Deliver Results Social Media Strategy to Deliver Results Presentation Transcript

  • Social Media Strategy to Deliver Results
    Mike Spear
    Director of Corporate Communications
    Genome Alberta
    • Former journalist with a CBC President's Award, Farm Writers' Award, and CBC Peer awards and RTNDA awards for my programs or newsrooms
    • SysOp with CompuServe of Columbus, Ohio in the 90’s
    • Online Advisory Board member with D.C.-based BIO
    • Published in peer-reviewed journals
    • I've owned a Newton, Palm, and an iPAQ
    • Part of our National genetics and society team
    • Live outside high-speed internet or cell data plans
  • I share my genome
  • We needed:
    Position Genome Alberta as a source of information
    Prepare for later
  • Audience is Key to Strategy
    • No high speed internet
    • Strong sense of community
    • Little interest in social media
  • Some of the common themes I’ve heard this week:
    • What about low levels of interaction?
    • You need to be patient
    • Is there a reason for people to interact
    • Jacob George noted that Facebook Ads can distract users
    • There is a way around that and we have honed it
    • Some concerns about what Facebook were raised
    • We tackled privacy concern 3 years ago
    • Social Media is not a fad – it is a fundamental shift in the way we communicate
    • The technology is new with better speed, reach, and scope
    • The how, where, when, what, and to whom has not changed
  • Give-a-Gene
    • Soon to be added to the list will be Detroit Free Press, Boston Globe, and ProPublica
    • The Platform is ideally suited to media use and when laid out appropriately displays nicely on the iPad
  • Templates, stories, layout, features, and content, can be edited on the fly. Changes take effect immediately
    We have stayed ahead of privacy concerns
    • GenOmics is more of a platform than a Facebook page or an application
    • Developed with Jeff Reifman of with support from the Knight Foundation, U of Minnesota, and a collection of partners
    • New funding has made Open Source enhancements possible
  • GenOmics - Twitter - blog - DNA network - Homepage
    Twitter - blogs - Newsletter – influencers - homepage
    Blog / GenOmics - media - Twitter
    Picasa – AAET - BioAlberta - blog - GenOmics
    Newsletter – Twitter – GenOmics - Influencers
    YouTube - GenOmics - blog - partners
    Slideshare - Homepage - Twitter - GenOmics
    RSS - blogs – GenOmics
    Wikipedia – Other Genome Centres
  • David & Goliath