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Social Media Strategy to Deliver Results<br />Mike Spear<br />Director of Corporate Communications<br />Genome Alberta<br />
<ul><li>   Former journalist with a CBC President's Award, Farm  Writers' Award,  and CBC Peer awards and RTNDA awards for...
  SysOp with CompuServe of Columbus, Ohio in the 90’s
  Online Advisory Board member with D.C.-based BIO
  Published in peer-reviewed journals
  I've owned a Newton, Palm,  and an iPAQ
  Part of our National genetics and society team
   Live outside high-speed internet or cell data plans</li></li></ul><li>I share my genome<br />
We needed:<br />Awareness<br />Education<br />Position Genome Alberta as a source of information<br />Prepare for later<br />
Audience is Key to Strategy<br /><ul><li> No high speed internet
 Strong sense of community
 Little interest in social media</li></li></ul><li>Some of the common themes I’ve heard this week:<br /><ul><li>  What abo...
  You need to be patient
  Is there a reason for people to interact
 Jacob George noted that Facebook Ads can distract users
  There is a way around that and we have honed it
  Some concerns about what Facebook were raised
  We tackled privacy concern 3 years ago</li></li></ul><li><ul><li>  Social Media is not a fad – it is a fundamental shift...
  The technology is new with better speed, reach, and scope
  The how, where, when, what, and to whom has not changed</li></li></ul><li>Give-a-Gene<br />
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Social Media Strategy to Deliver Results

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Updated presentation for the Acuity Social Media event held in Calgary, June 18th, 2010.

Published in: Technology, Business
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Transcript of "Social Media Strategy to Deliver Results"

  1. 1. Social Media Strategy to Deliver Results<br />Mike Spear<br />Director of Corporate Communications<br />Genome Alberta<br />
  2. 2. <ul><li> Former journalist with a CBC President's Award, Farm Writers' Award, and CBC Peer awards and RTNDA awards for my programs or newsrooms
  3. 3. SysOp with CompuServe of Columbus, Ohio in the 90’s
  4. 4. Online Advisory Board member with D.C.-based BIO
  5. 5. Published in peer-reviewed journals
  6. 6. I've owned a Newton, Palm, and an iPAQ
  7. 7. Part of our National genetics and society team
  8. 8. Live outside high-speed internet or cell data plans</li></li></ul><li>I share my genome<br />
  9. 9. We needed:<br />Awareness<br />Education<br />Position Genome Alberta as a source of information<br />Prepare for later<br />
  10. 10. Audience is Key to Strategy<br /><ul><li> No high speed internet
  11. 11. Strong sense of community
  12. 12. Little interest in social media</li></li></ul><li>Some of the common themes I’ve heard this week:<br /><ul><li> What about low levels of interaction?
  13. 13. You need to be patient
  14. 14. Is there a reason for people to interact
  15. 15. Jacob George noted that Facebook Ads can distract users
  16. 16. There is a way around that and we have honed it
  17. 17. Some concerns about what Facebook were raised
  18. 18. We tackled privacy concern 3 years ago</li></li></ul><li><ul><li> Social Media is not a fad – it is a fundamental shift in the way we communicate
  19. 19. The technology is new with better speed, reach, and scope
  20. 20. The how, where, when, what, and to whom has not changed</li></li></ul><li>Give-a-Gene<br />
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25. <ul><li> Soon to be added to the list will be Detroit Free Press, Boston Globe, and ProPublica
  26. 26. The Platform is ideally suited to media use and when laid out appropriately displays nicely on the iPad</li></li></ul><li>
  27. 27.
  28. 28. Templates, stories, layout, features, and content, can be edited on the fly. Changes take effect immediately<br />We have stayed ahead of privacy concerns<br />
  29. 29. <ul><li>GenOmics is more of a platform than a Facebook page or an application
  30. 30. Developed with Jeff Reifman of Newscloud.com with support from the Knight Foundation, U of Minnesota, and a collection of partners
  31. 31. New funding has made Open Source enhancements possible</li></li></ul><li>GenOmics - Twitter - blog - DNA network - Homepage<br />Twitter - blogs - Newsletter – influencers - homepage<br />Blog / GenOmics - media - Twitter<br />Picasa – AAET - BioAlberta - blog - GenOmics<br />Newsletter – Twitter – GenOmics - Influencers<br />YouTube - GenOmics - blog - partners<br />Slideshare - Homepage - Twitter - GenOmics<br />RSS - blogs – GenOmics<br />Wikipedia – Other Genome Centres<br />
  32. 32. David & Goliath<br />
  33. 33. mspear@genomealberta.ca<br />@mikesgene<br />http://facebook.genomealberta.ca<br />http://www.genomealberta.ca/blogs<br />http://www.slideshare.net<br />or<br />radioranch@watervalleyonline.com<br />
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