Social Media Strategy to Deliver Results
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Social Media Strategy to Deliver Results

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Updated presentation for the Acuity Social Media event held in Calgary, June 18th, 2010.

Updated presentation for the Acuity Social Media event held in Calgary, June 18th, 2010.

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Social Media Strategy to Deliver Results Social Media Strategy to Deliver Results Presentation Transcript

  • Social Media Strategy to Deliver Results
    Mike Spear
    Director of Corporate Communications
    Genome Alberta
    • Former journalist with a CBC President's Award, Farm Writers' Award, and CBC Peer awards and RTNDA awards for my programs or newsrooms
    • SysOp with CompuServe of Columbus, Ohio in the 90’s
    • Online Advisory Board member with D.C.-based BIO
    • Published in peer-reviewed journals
    • I've owned a Newton, Palm, and an iPAQ
    • Part of our National genetics and society team
    • Live outside high-speed internet or cell data plans
  • I share my genome
  • We needed:
    Awareness
    Education
    Position Genome Alberta as a source of information
    Prepare for later
  • Audience is Key to Strategy
    • No high speed internet
    • Strong sense of community
    • Little interest in social media
  • Some of the common themes I’ve heard this week:
    • What about low levels of interaction?
    • You need to be patient
    • Is there a reason for people to interact
    • Jacob George noted that Facebook Ads can distract users
    • There is a way around that and we have honed it
    • Some concerns about what Facebook were raised
    • We tackled privacy concern 3 years ago
    • Social Media is not a fad – it is a fundamental shift in the way we communicate
    • The technology is new with better speed, reach, and scope
    • The how, where, when, what, and to whom has not changed
  • Give-a-Gene
    • Soon to be added to the list will be Detroit Free Press, Boston Globe, and ProPublica
    • The Platform is ideally suited to media use and when laid out appropriately displays nicely on the iPad
  • Templates, stories, layout, features, and content, can be edited on the fly. Changes take effect immediately
    We have stayed ahead of privacy concerns
    • GenOmics is more of a platform than a Facebook page or an application
    • Developed with Jeff Reifman of Newscloud.com with support from the Knight Foundation, U of Minnesota, and a collection of partners
    • New funding has made Open Source enhancements possible
  • GenOmics - Twitter - blog - DNA network - Homepage
    Twitter - blogs - Newsletter – influencers - homepage
    Blog / GenOmics - media - Twitter
    Picasa – AAET - BioAlberta - blog - GenOmics
    Newsletter – Twitter – GenOmics - Influencers
    YouTube - GenOmics - blog - partners
    Slideshare - Homepage - Twitter - GenOmics
    RSS - blogs – GenOmics
    Wikipedia – Other Genome Centres
  • David & Goliath
  • mspear@genomealberta.ca
    @mikesgene
    http://facebook.genomealberta.ca
    http://www.genomealberta.ca/blogs
    http://www.slideshare.net
    or
    radioranch@watervalleyonline.com