Prion Social Media Presentation

Mike Spear Director of Corporate Communications Genome Alberta

Ah-Whoom
From Kurt Vonnegut’s story Cat’s Cradle
Later built on by Physicist Philip Ball
Meant to illustrate a tipping point or a phase transition where incremental changes have large scale effects
The Grand Ah-Whoom is all about collective behaviour and the rise and fall of political or social movements

Social Media Revolution_1267725344215.mp4 http://www.youtube.com/watch?v=6ILQrUrEWe8 We have reached the media equivalent of the Grand Ah-Whoom

According to Forrester Research:
4 out of 5 online Canadians use social media
57 % participate in social networks at least once a month
That is greater than any market regularly surveyed by Forrester
If you include all views across all social networks just under 80% of Canadians use social networks in one form or another

As of Friday, March 5 th , 2010
Number of users on Facebook in Canada:
13,380,500
Number of male users on Facebook in Canada:
6,254,600
Number of female users on Facebook in Canada:
7,125,900
Penetration in Canada:
40.17 %
Average CPC in Canada:
$ 0.24

Blogs
Share news and updates
Include links, videos, photos,.pdf, etc.
Invite comments and generate discussion
Examples:
Privacy Commissioner of Canada
www.blog.privcom.gc.ca
U.S. GovLoop
www.govloop.com/profiles/blog/list
Genome Alberta
www.genomealberta.ca/blogs

Microblogs
Much shorter than a blog
Highly mobile, does not require a computer
Generally happens in real time
Examples:
Twitter
Alberta Education Minister Dave Hancock
RBC
Ombudsman of Ontario
mikesgene

Social Networking
Share personal & professional information
Develop groups of communities of interest
Can be customized & tailored to specific uses
Examples:
Facebook
Gov’t of Alberta:
http://www.facebook.com/pages/One-Simple-Act
Genome Alberta’s GenOmics: http://facebook.genomealberta.ca
LinkedIn
http://www.epernicus.com/

RSS Feeds ( R eal S imple S yndication)
Notifies users of new content
Automatically generated
RSS feeds can be applied to blogs, Twitter feeds, or social networking sites
Example on www.genomealberta.ca/blogs

WIKIS
Came from the idea of an encyclopedia
Anyone can create, edit, and revise
Promotes collaboration and sharing
Examples:
Wikipedia.com
GCPedia
http://www.screwturn.eu/

Podcasts
P ersonal O n D emand Cast ing
Audio from meetings, events, or original productions, weekly news, etc.
Highly portable.
Examples:
iTunes
www.mediaroom.gov.bc.ca/podcasts

Video Sharing
Videos are easily created, edited, and posted
Key word tags make them searchable
Discussion and comments
Examples:
YouTube
I Am Biotech
www.vimeo.com

[email_address] @mikesgene http://facebook.genomealberta.ca http://www.genomealberta.ca/blogs

Prion Social Media Presentation

by Genome Alberta on Mar 08, 2010

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Prion Social Media Presentation — Presentation Transcript

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