Mike Spear Director of Corporate Communications Genome Alberta
Ah-Whoom <ul><li>From Kurt Vonnegut’s story Cat’s Cradle </li></ul><ul><li>Later built on by Physicist Philip Ball </li></...
          Social Media Revolution_1267725344215.mp4       http://www.youtube.com/watch?v=6ILQrUrEWe8   We have reached the...
<ul><li>According to Forrester  Research: </li></ul><ul><li>4 out of 5 online Canadians use social media </li></ul><ul><li...
 
 
<ul><li>As of Friday, March 5 th , 2010  </li></ul><ul><li>Number of users on Facebook in Canada: </li></ul><ul><ul><li>13...
Blogs <ul><li>Share news and updates </li></ul><ul><li>Include links, videos, photos,.pdf, etc. </li></ul><ul><li>Invite c...
Microblogs <ul><li>Much shorter than a blog </li></ul><ul><li>Highly mobile, does not require a computer </li></ul><ul><li...
Social Networking <ul><li>Share personal & professional information </li></ul><ul><li>Develop groups of communities of int...
RSS Feeds ( R eal  S imple  S yndication) <ul><li>Notifies users of new content </li></ul><ul><li>Automatically generated ...
WIKIS <ul><li>Came from the idea of an encyclopedia </li></ul><ul><li>Anyone can create, edit, and revise </li></ul><ul><l...
Podcasts <ul><li>P ersonal  O n  D emand  Cast ing </li></ul><ul><li>Audio from meetings, events, or original productions,...
Video Sharing <ul><li>Videos are easily created, edited, and posted </li></ul><ul><li>Key word tags make them searchable <...
[email_address]   @mikesgene http://facebook.genomealberta.ca   http://www.genomealberta.ca/blogs
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Prion Social Media Presentation

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A presentation from a new media workshop at the Prion Research Conference held in Ottawa, March 2010.

Published in: Technology, Business
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Prion Social Media Presentation

  1. 1. Mike Spear Director of Corporate Communications Genome Alberta
  2. 2. Ah-Whoom <ul><li>From Kurt Vonnegut’s story Cat’s Cradle </li></ul><ul><li>Later built on by Physicist Philip Ball </li></ul><ul><li>Meant to illustrate a tipping point or a phase transition where incremental changes have large scale effects </li></ul><ul><li>The Grand Ah-Whoom is all about collective behaviour and the rise and fall of political or social movements </li></ul>
  3. 3. Social Media Revolution_1267725344215.mp4 http://www.youtube.com/watch?v=6ILQrUrEWe8 We have reached the media equivalent of the Grand Ah-Whoom
  4. 4. <ul><li>According to Forrester Research: </li></ul><ul><li>4 out of 5 online Canadians use social media </li></ul><ul><li>57 % participate in social networks at least once a month </li></ul><ul><li>That is greater than any market regularly surveyed by Forrester </li></ul><ul><li>If you include all views across all social networks just under 80% of Canadians use social networks in one form or another </li></ul>
  5. 7. <ul><li>As of Friday, March 5 th , 2010 </li></ul><ul><li>Number of users on Facebook in Canada: </li></ul><ul><ul><li>13,380,500 </li></ul></ul><ul><li>Number of male users on Facebook in Canada: </li></ul><ul><ul><li>6,254,600 </li></ul></ul><ul><li>Number of female users on Facebook in Canada: </li></ul><ul><ul><li>7,125,900 </li></ul></ul><ul><li>Penetration in Canada: </li></ul><ul><ul><li>40.17 % </li></ul></ul><ul><li>Average CPC in Canada: </li></ul><ul><ul><li>$ 0.24 </li></ul></ul>
  6. 8. Blogs <ul><li>Share news and updates </li></ul><ul><li>Include links, videos, photos,.pdf, etc. </li></ul><ul><li>Invite comments and generate discussion </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Privacy Commissioner of Canada </li></ul></ul><ul><ul><ul><li>www.blog.privcom.gc.ca </li></ul></ul></ul><ul><ul><li>U.S. GovLoop </li></ul></ul><ul><ul><ul><li>www.govloop.com/profiles/blog/list </li></ul></ul></ul><ul><ul><li>Genome Alberta </li></ul></ul><ul><ul><ul><li>www.genomealberta.ca/blogs </li></ul></ul></ul>
  7. 9. Microblogs <ul><li>Much shorter than a blog </li></ul><ul><li>Highly mobile, does not require a computer </li></ul><ul><li>Generally happens in real time </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><ul><li>Alberta Education Minister Dave Hancock </li></ul></ul></ul><ul><ul><ul><li>RBC </li></ul></ul></ul><ul><ul><ul><li>Ombudsman of Ontario </li></ul></ul></ul><ul><ul><ul><li>mikesgene </li></ul></ul></ul>
  8. 10. Social Networking <ul><li>Share personal & professional information </li></ul><ul><li>Develop groups of communities of interest </li></ul><ul><li>Can be customized & tailored to specific uses </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><ul><li>Gov’t of Alberta: </li></ul></ul></ul><ul><ul><ul><li>http://www.facebook.com/pages/One-Simple-Act </li></ul></ul></ul><ul><ul><ul><li>Genome Alberta’s GenOmics: http://facebook.genomealberta.ca </li></ul></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>http://www.epernicus.com/ </li></ul></ul>
  9. 11. RSS Feeds ( R eal S imple S yndication) <ul><li>Notifies users of new content </li></ul><ul><li>Automatically generated </li></ul><ul><li>RSS feeds can be applied to blogs, Twitter feeds, or social networking sites </li></ul><ul><li>Example on www.genomealberta.ca/blogs </li></ul>
  10. 12. WIKIS <ul><li>Came from the idea of an encyclopedia </li></ul><ul><li>Anyone can create, edit, and revise </li></ul><ul><li>Promotes collaboration and sharing </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Wikipedia.com </li></ul></ul><ul><ul><li>GCPedia </li></ul></ul><ul><ul><li>http://www.screwturn.eu/ </li></ul></ul>
  11. 13. Podcasts <ul><li>P ersonal O n D emand Cast ing </li></ul><ul><li>Audio from meetings, events, or original productions, weekly news, etc. </li></ul><ul><li>Highly portable. </li></ul><ul><li>Examples: </li></ul><ul><ul><li>iTunes </li></ul></ul><ul><ul><li>www.mediaroom.gov.bc.ca/podcasts </li></ul></ul>
  12. 14. Video Sharing <ul><li>Videos are easily created, edited, and posted </li></ul><ul><li>Key word tags make them searchable </li></ul><ul><li>Discussion and comments </li></ul><ul><li>Examples: </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>I Am Biotech </li></ul></ul><ul><ul><li>www.vimeo.com </li></ul></ul>
  13. 15. [email_address] @mikesgene http://facebook.genomealberta.ca http://www.genomealberta.ca/blogs
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