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Prion Social Media Presentation
 

Prion Social Media Presentation

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A presentation from a new media workshop at the Prion Research Conference held in Ottawa, March 2010.

A presentation from a new media workshop at the Prion Research Conference held in Ottawa, March 2010.

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    Prion Social Media Presentation Prion Social Media Presentation Presentation Transcript

    • Mike Spear Director of Corporate Communications Genome Alberta
    • Ah-Whoom
      • From Kurt Vonnegut’s story Cat’s Cradle
      • Later built on by Physicist Philip Ball
      • Meant to illustrate a tipping point or a phase transition where incremental changes have large scale effects
      • The Grand Ah-Whoom is all about collective behaviour and the rise and fall of political or social movements
    • Social Media Revolution_1267725344215.mp4 http://www.youtube.com/watch?v=6ILQrUrEWe8 We have reached the media equivalent of the Grand Ah-Whoom
      • According to Forrester Research:
      • 4 out of 5 online Canadians use social media
      • 57 % participate in social networks at least once a month
      • That is greater than any market regularly surveyed by Forrester
      • If you include all views across all social networks just under 80% of Canadians use social networks in one form or another
    •  
    •  
      • As of Friday, March 5 th , 2010
      • Number of users on Facebook in Canada:
        • 13,380,500
      • Number of male users on Facebook in Canada:
        • 6,254,600
      • Number of female users on Facebook in Canada:
        • 7,125,900
      • Penetration in Canada:
        • 40.17 %
      • Average CPC in Canada:
        • $ 0.24
    • Blogs
      • Share news and updates
      • Include links, videos, photos,.pdf, etc.
      • Invite comments and generate discussion
      • Examples:
        • Privacy Commissioner of Canada
          • www.blog.privcom.gc.ca
        • U.S. GovLoop
          • www.govloop.com/profiles/blog/list
        • Genome Alberta
          • www.genomealberta.ca/blogs
    • Microblogs
      • Much shorter than a blog
      • Highly mobile, does not require a computer
      • Generally happens in real time
      • Examples:
        • Twitter
          • Alberta Education Minister Dave Hancock
          • RBC
          • Ombudsman of Ontario
          • mikesgene
    • Social Networking
      • Share personal & professional information
      • Develop groups of communities of interest
      • Can be customized & tailored to specific uses
      • Examples:
        • Facebook
          • Gov’t of Alberta:
          • http://www.facebook.com/pages/One-Simple-Act
          • Genome Alberta’s GenOmics: http://facebook.genomealberta.ca
        • LinkedIn
        • http://www.epernicus.com/
    • RSS Feeds ( R eal S imple S yndication)
      • Notifies users of new content
      • Automatically generated
      • RSS feeds can be applied to blogs, Twitter feeds, or social networking sites
      • Example on www.genomealberta.ca/blogs
    • WIKIS
      • Came from the idea of an encyclopedia
      • Anyone can create, edit, and revise
      • Promotes collaboration and sharing
      • Examples:
        • Wikipedia.com
        • GCPedia
        • http://www.screwturn.eu/
    • Podcasts
      • P ersonal O n D emand Cast ing
      • Audio from meetings, events, or original productions, weekly news, etc.
      • Highly portable.
      • Examples:
        • iTunes
        • www.mediaroom.gov.bc.ca/podcasts
    • Video Sharing
      • Videos are easily created, edited, and posted
      • Key word tags make them searchable
      • Discussion and comments
      • Examples:
        • YouTube
        • I Am Biotech
        • www.vimeo.com
    • [email_address] @mikesgene http://facebook.genomealberta.ca http://www.genomealberta.ca/blogs