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Prion Social Media Presentation

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A presentation from a new media workshop at the Prion Research Conference held in Ottawa, March 2010.

A presentation from a new media workshop at the Prion Research Conference held in Ottawa, March 2010.

Published in: Technology, Business
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  • 1. Mike Spear Director of Corporate Communications Genome Alberta
  • 2. Ah-Whoom
    • From Kurt Vonnegut’s story Cat’s Cradle
    • Later built on by Physicist Philip Ball
    • Meant to illustrate a tipping point or a phase transition where incremental changes have large scale effects
    • The Grand Ah-Whoom is all about collective behaviour and the rise and fall of political or social movements
  • 3. Social Media Revolution_1267725344215.mp4 http://www.youtube.com/watch?v=6ILQrUrEWe8 We have reached the media equivalent of the Grand Ah-Whoom
  • 4.
    • According to Forrester Research:
    • 4 out of 5 online Canadians use social media
    • 57 % participate in social networks at least once a month
    • That is greater than any market regularly surveyed by Forrester
    • If you include all views across all social networks just under 80% of Canadians use social networks in one form or another
  • 5.  
  • 6.  
  • 7.
    • As of Friday, March 5 th , 2010
    • Number of users on Facebook in Canada:
      • 13,380,500
    • Number of male users on Facebook in Canada:
      • 6,254,600
    • Number of female users on Facebook in Canada:
      • 7,125,900
    • Penetration in Canada:
      • 40.17 %
    • Average CPC in Canada:
      • $ 0.24
  • 8. Blogs
    • Share news and updates
    • Include links, videos, photos,.pdf, etc.
    • Invite comments and generate discussion
    • Examples:
      • Privacy Commissioner of Canada
        • www.blog.privcom.gc.ca
      • U.S. GovLoop
        • www.govloop.com/profiles/blog/list
      • Genome Alberta
        • www.genomealberta.ca/blogs
  • 9. Microblogs
    • Much shorter than a blog
    • Highly mobile, does not require a computer
    • Generally happens in real time
    • Examples:
      • Twitter
        • Alberta Education Minister Dave Hancock
        • RBC
        • Ombudsman of Ontario
        • mikesgene
  • 10. Social Networking
    • Share personal & professional information
    • Develop groups of communities of interest
    • Can be customized & tailored to specific uses
    • Examples:
      • Facebook
        • Gov’t of Alberta:
        • http://www.facebook.com/pages/One-Simple-Act
        • Genome Alberta’s GenOmics: http://facebook.genomealberta.ca
      • LinkedIn
      • http://www.epernicus.com/
  • 11. RSS Feeds ( R eal S imple S yndication)
    • Notifies users of new content
    • Automatically generated
    • RSS feeds can be applied to blogs, Twitter feeds, or social networking sites
    • Example on www.genomealberta.ca/blogs
  • 12. WIKIS
    • Came from the idea of an encyclopedia
    • Anyone can create, edit, and revise
    • Promotes collaboration and sharing
    • Examples:
      • Wikipedia.com
      • GCPedia
      • http://www.screwturn.eu/
  • 13. Podcasts
    • P ersonal O n D emand Cast ing
    • Audio from meetings, events, or original productions, weekly news, etc.
    • Highly portable.
    • Examples:
      • iTunes
      • www.mediaroom.gov.bc.ca/podcasts
  • 14. Video Sharing
    • Videos are easily created, edited, and posted
    • Key word tags make them searchable
    • Discussion and comments
    • Examples:
      • YouTube
      • I Am Biotech
      • www.vimeo.com
  • 15. [email_address] @mikesgene http://facebook.genomealberta.ca http://www.genomealberta.ca/blogs

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