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Media Kits & Kaboodles
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Media Kits & Kaboodles


Part of a presentation given to a CPRS student group at the University of Calgary on February 23, 2010

Part of a presentation given to a CPRS student group at the University of Calgary on February 23, 2010

Published in Business , Technology
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  • 1. Media Kits & Kaboodles
    • Mike Spear
    • Director of Corporate Communications
    • Genome Alberta
    • Twitter: @mikesgene
    • Blog:
    • Facebook: Mike Spear or
  • 2.
    • Former journalist with a CBC President's Award, Farm Writers' Award, CBC Peer award and several RTNDA awards for my programs or newsrooms
    • Producer of Olympic coverage, election specials, drama, and music specials, Executive Producer and Program Manager
    • Published in peer-reviewed journals
    • Part of our National genetics and society team
    • Part of the social media advisory board for BIO in Washington, D.C.
  • 3.
    • General BA with an emphasis on History, football, and PhysEd
    • Partially completed BEd
    • Certified Technical Trainer
  • 4. What is a Media Kit ?
    • A prepared collection of promo material ranging from printed brochures to video material, press releases or whatever else you choose to include
    • Branded & standardized
    • Filler for the re-cycling bin
  • 5.
    • What is your media kit supposed to do ?
    • How are you going to distribute your media kit ?
    • When are you going to distribute your material ?
    • Who is it for ?
  • 6.
    • Corporate stuff
      • Brochures, annual report, product info, bios, ….
    • Press release if applicable
      • Time, place, map if there is a media event
    • Backgrounder
      • Cheat sheet
    • Case studies, testimonials, profiles, etc.
      • Depends on the purpose of the kit
    • Contact details for more information and interviews
      • Include bio for interview guests, be sure of availability
    • Pictures
      • HIGH quality disc or stick w/hard copy, couple of formats
    • Video clips
      • Well indexed, a couple of formats, HIGH quality
    • Audio clips
      • HIGH quality, clear speaker credits
  • 7. Have a web presence
  • 8. Tell a Story
  • 9. Concise Free of jargon Grammatically correct Answers the big question: Why do I care ?!
  • 10.
    • Follow up:
    • The kit
    • The release
    • The event
  • 11.
    • It is 2010 – you need a social media release:
    • CNW Group
    • Marketwire
    • Shift Communications
    • Pitch Engine
    • Social Media Group
    • Pressitt
    • Real Wire
    • PRX Builder
  • 12. Social media releases need as much care, attention, and planning as hard copy releases and media kits.
  • 13.  
  • 14. Thank you for your time [email_address] @mikesgene