Media Kits & Kaboodles

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Part of a presentation given to a CPRS student group at the University of Calgary on February 23, 2010

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Media Kits & Kaboodles

  1. 1. Media Kits & Kaboodles <ul><li>Mike Spear </li></ul><ul><li>Director of Corporate Communications </li></ul><ul><li>Genome Alberta </li></ul><ul><li>Twitter: @mikesgene </li></ul><ul><li>Blog: www.genomealberta.ca/blogs </li></ul><ul><li>Facebook: Mike Spear or </li></ul><ul><li>http://facebook.genomealberta.ca </li></ul>
  2. 2. <ul><li>Former journalist with a CBC President's Award, Farm Writers' Award, CBC Peer award and several RTNDA awards for my programs or newsrooms </li></ul><ul><li>Producer of Olympic coverage, election specials, drama, and music specials, Executive Producer and Program Manager </li></ul><ul><li>Published in peer-reviewed journals </li></ul><ul><li>Part of our National genetics and society team </li></ul><ul><li>Part of the social media advisory board for BIO in Washington, D.C. </li></ul>
  3. 3. <ul><li>General BA with an emphasis on History, football, and PhysEd </li></ul><ul><li>Partially completed BEd </li></ul><ul><li>Certified Technical Trainer </li></ul>
  4. 4. What is a Media Kit ? <ul><li>A prepared collection of promo material ranging from printed brochures to video material, press releases or whatever else you choose to include </li></ul><ul><li>Branded & standardized </li></ul><ul><li>Filler for the re-cycling bin </li></ul>
  5. 5. <ul><li>What is your media kit supposed to do ? </li></ul><ul><li>How are you going to distribute your media kit ? </li></ul><ul><li>When are you going to distribute your material ? </li></ul><ul><li>Who is it for ? </li></ul>
  6. 6. <ul><li>Corporate stuff </li></ul><ul><ul><li>Brochures, annual report, product info, bios, …. </li></ul></ul><ul><li>Press release if applicable </li></ul><ul><ul><li>Time, place, map if there is a media event </li></ul></ul><ul><li>Backgrounder </li></ul><ul><ul><li>Cheat sheet </li></ul></ul><ul><li>Case studies, testimonials, profiles, etc. </li></ul><ul><ul><li>Depends on the purpose of the kit </li></ul></ul><ul><li>Contact details for more information and interviews </li></ul><ul><ul><li>Include bio for interview guests, be sure of availability </li></ul></ul><ul><li>Pictures </li></ul><ul><ul><li>HIGH quality disc or stick w/hard copy, couple of formats </li></ul></ul><ul><li>Video clips </li></ul><ul><ul><li>Well indexed, a couple of formats, HIGH quality </li></ul></ul><ul><li>Audio clips </li></ul><ul><ul><li>HIGH quality, clear speaker credits </li></ul></ul>
  7. 7. Have a web presence
  8. 8. Tell a Story
  9. 9. Concise Free of jargon Grammatically correct Answers the big question: Why do I care ?!
  10. 10. <ul><li>Follow up: </li></ul><ul><li>The kit </li></ul><ul><li>The release </li></ul><ul><li>The event </li></ul>
  11. 11. <ul><li>It is 2010 – you need a social media release: </li></ul><ul><li>CNW Group http://smr.newswire.ca/ </li></ul><ul><li>Marketwire http://www.marketwire.com/ </li></ul><ul><li>Shift Communications http://www.pr-squared.com/index.php/resources </li></ul><ul><li>Pitch Engine http://www.pitchengine.com/ </li></ul><ul><li>Social Media Group http://socialmediagroup.com/products-and-services/digital-snippets/ </li></ul><ul><li>Pressitt http://pressitt.com/ </li></ul><ul><li>Real Wire http://www.realwire.com/servicesSMNR.asp </li></ul><ul><li>PRX Builder http://www.prxbuilder.com/x2/ </li></ul>
  12. 12. Social media releases need as much care, attention, and planning as hard copy releases and media kits.
  13. 14. Thank you for your time [email_address] @mikesgene http://facebook.genomealberta.ca http://www.genomealberta.ca/blogs

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