Now more than ever, small and mid-sized businesses (SMB) need to find new customers and opportunities while running lean. They need the tools to maximize team productivity, manage their business and cash flow more proactively, and reduce IT-related incidents that can disrupt their business. SMB owners and decision makers are not moved by lofty, strategic benefits of IT solutions. They need to make the most of their limited budget and want practical solutionsthat increase revenue, reduce costs, and help their businesses run more efficiently and competitively today.According to research, of all worldwide Internet users, 85% have made an online purchase (anincrease of 40% in past two years.*)More than half made at least one purchase online in the past month!In a slow economy, more businesses are going online. Web site adoption by home and trade small business is expected to grow from 33% to 60% by 2010.** In the coming year, U.S. small and mid-sized businesses will:add customer reviews (40%)add links/place ads on social sites (30%)incorporate video * (26%)* “Nielsen Reports 875 Million Consumers Have Shopped Online,” Nielsen, January 28, 2008**Local Commerce Monitor (US study), The Kelsey Group, October 28, 2008
Combine your service expertise with Microsoft technologies to help SMBs solve tough business challenges while increasing your revenue opportunities, solidifying your role as a trusted advisor, and improving your profitability. Leverage the exclusive campaign and marketing resources to quickly learn about new technologies and promotional offers, generate qualified leads, and shorten your sales cycle while lowering costs. Ignite Your Success in the Web business. Expand your reach and customer touch points and expose your services to a broad set of Microsoft customers. Benefit from co-marketing activities to drive demand toward your portfolio of Web solutions with HostSpark.Reach New Customers. Expand into new markets, drive new partnerships, and develop closer and more profitable relationships with your SMB customers.Improve your profitability. Go to market at a lower cost, generate more qualified leads, and shorten your sales cycle by using exclusive Microsoft Business Value Campaign sales and marketing resources.
The Web Platform Campaign highlights specific business scenarios that can help you target your sales efforts to best align with the customers’ most urgent business needs. Each scenario addresses a common customer pain, outlining a solution or set of solutions that resolves the need, and the ensuing customer benefits. There are two basic areas in which the Web Platform technologies can drive success for SMBs.Find and Retain Customers:Attract, engage, and excite customers with compelling Web offerings built on an affordable, flexible technology foundation.Reduce IT Costs and Risks:Get winning Web applications and services that set you apart from the competition—while reducing implementation time, costs, and complexity.
Visit WebsiteSparkto explore the benefits of working with the Microsoft Web platform, including business opportunities, training and support, and special software offers.Established partners: Explore WebsiteSpark features that enable you to gain additional recognition for your expertise with the Microsoft Web platform, and promote your solution offerings to more new customers.
Msozinnovation Partnering With Ms Web Partners
Driving New Revenue Opportunities with Microsoft<br />Sarah Theiss<br />Channel Audience Manager<br />firstname.lastname@example.org<br />0414526117<br />
Topics<br /><ul><li>The Opportunity – Market & for your company
Becoming a Partner with Microsoft</li></li></ul><li>According to research: <br />Of all worldwide Internet users, 85% have made an online purchase (an increase of 40% in past two years*) and more than half made at least one purchaseonlinein the past month! <br />Web site adoption by home and trade small business is expected to grow from 33% to 60% by 2010.**<br />What is the Opportunity?<br />In the coming year, U.S. small and mid-sized businesses will:<br />40% of SMBs will add customer reviews to their Web site<br />26% of SMBs will incorporate video on their Web site<br />30% of SMBs will add links and place ads on social sites<br />* Nielsen Reports 875 Million Consumers Have Shopped Online,” Nielsen, January 28, 2008 <br />** Local Commerce Monitor (US study), The Kelsey Group, October 28, 2008<br />
Partner Profitability <br />Customers<br />Characteristics of Top Performers<br /><ul><li>New Customers
How can you benefit?<br />Leverage Microsoft campaigns<br />Reach New Customers. <br />Australian Data:<br />$1 to Microsoft =<br />$10+ to Partners*<br />Improve your profitability<br />*IDC Economic Impact study 2009<br />
What is it?<br />Software, support and business opportunities from Microsoft at no upfront costs for 3 years<br />For design, development, testing and demonstration of new websites<br />Visual Studio Pro, Expression Studio 3, Expression Web 3 , Windows Web Server 2008 R2, SQL Server 2008 Web Edition <br />For production use<br />Windows Web Server 2008 R2 & SQL Server 2008 Web Edition <br />
Eligibility?<br />Primary business is web development and design services<br /><10 employees<br />Microsoft’s ask of you?<br />Deploy a new public and Internet-accessible website within 6 months<br />How long?<br />Participate in WebsiteSpark for up to 3 years<br />Fees? <br />No upfront but USD $100 Program Exit Fee<br />
Microsoft Action Pack Subscription – Web Solutions Toolkit<br />Action Pack – internal use software – most for 10 users<br />Plus Microsoft Visual Studio 2008 Standard Edition and Microsoft Expression Web 3<br />Subscription per annum is AUD $660 – media or $396 – download only<br />
Competency – Web Development<br />Coming in 2010<br />Requirements not available yet<br />Currently Portals & Collaboration competency available (SharePoint focus)<br />
Registered Level Partner<br />Free online training – sales/marketing/technical<br />Eligible for Action Pack subscription<br />Newsletters<br />Events<br />Microsoft gain visibility of you...<br />
Drive Sales with the Web Platform Campaign<br />The Web Platform Campaign highlights specific business scenarios that you can align with your sales efforts to help your customers solve their toughest business challenges. <br />Save Time and Get Organized<br />Find and Retain Customers<br />Spend more time doing what you love with tools that enable you to be more effective in the office, at home, or on the road.<br />Attract, engage, and excite customers with compelling Web offerings built on an affordable, flexible technology foundation.<br />Customer Priorities<br />Improve Business Insight<br />Reduce IT Costs and Risks<br />Gain deeper insight into your business so you can make more informed decisions that produce better results.<br />Get winning Web applications and services that set you apart from the competition—while reducing implementation time, costs, and complexity.<br />
What can you do next?<br />Learn - www.microsoft.com/web<br />Join WebsiteSpark or subscribe to MAPs Web Toolkit<br />Join the Microsoft Partner Program<br />New Web Development Competency launches 2010.<br />Leverage Marketing Campaign to fill your pipeline with opportunities<br />
The Age of User Experience<br />Customer Touch-Points<br />Innovation on the web with Microsoft Silverlight<br />Not Just better, faster!<br />Drawing a crowd<br />Partnering with Microsoft<br />Evaluation forms – USB/Door Prize<br />Thankyou!<br />