Smart Coordinates - The Underlying Magic for a New Age of Outdoor and Tourism Maps

107.05.2013 Alpstein Tourismus GmbH & Co. KG
Smart Coordinates
The Underlying Magic for a New Age of Outdoor
and Tourism Maps.
29.04.2013
GeoMonday, Berlin
Martin Soutschek
ALPSTEIN Tourismus GmbH & Co. KG

207.05.2013 Alpstein Tourismus GmbH & Co. KG Source: Fourrsquare Blog

670.000.000

"Effectively, people are about 20 IQ points
smarter now because of Google Search and
Maps ... It's one reason they get so upset if
the tools are inaccurate or let them down.
They feel like a fifth of their brain has been
taken out.”
Michael Jones
Chief Technology Advocate Google
Source: : http://www.googleventures.com/team/michael-jones

Apple Maps Disaster
Source: http://www.nzherald.co.nz

…ok, lessons learnt - so not just…
hardware, software and brand…

…but also data…

Smart Data!

Dumb Data
„We are open 7 days a week from 10am to 6pm. From 1st
of May through to October 31st, we have no rest day!
From November, the Thüringer hut is closed on
Tuesdays. “

Location Based Services (LBS)
Tags

Digital
Structured
Geographic
Semantic
Discoverable
Reusable
Adaptable
Source: Ioan Sameli: http://www.flickr.com/photos/biwook/141005779/
Smart Data

Create Once Publish Everyhwere
(COPE)

Content

… so how do we turn these into…
Smart Coordinates ?

47.392466,10.42006

Prinz-Luitpold-Haus
47.392466,10.42006

Prinz-Luitpold-Haus (1864m)
47.392466,10.42006

47.392466,10.42006
Alpine Hut, Alpine Club

47.392466,10.42006

47.392466,10.42006
From Hinterhornbach via Fuchsensattel approximately 3-4 hours.
Enjoy the alpine scenery in one of the most beautifully located
huts in the Allgäu mountain ranges around Hochvogel.

47.392466,10.42006
Opening Hours: J F M A M J J A S O N D

47.392466,10.42006
We still have vacancies for 14 people: book now!

47.392466,10.42006

47.392466,10.42006
Hiking Tour: From Giebelhaus to Prinz-Luitpold-Haus
Story: A stopover at Prinz-Luitpold-Haus on the Alpine Crossing

47.392466,10.42006
Berghütte, Alpenverein
Von Hinterhornbach über den fuchsensattel ca. 3-4 Std. Gehzeit.
Genießen Sie die Landschaft auf einer der am schönsten
gelegensten Hütten der Allgäuer Alpen im Gebiet des Hochvogels
Öffnungszeiten: J F M A M J J A S O N D
Aktuell noch 14 Lagerplätze frei: jetzt buchen
Bergtour: Vom Giebelhaus zum Prinz-Luitpold-Haus
Bericht: Eine Zwischenstation auf der Alpenüberquerung

Cross-Country Skiing

Alpine Skiing

Ski Lifts and Runs
Lorem ipsum

Winter 3D Landscape

Current Conditions
Lorem ipsum

Smart Coordinates - Layers
Tags

Smart (Geo) Data

5007.05.2013 Alpstein Tourismus GmbH & Co. KG Source: Wikipedia, Daniel Schwen

5107.05.2013 Alpstein Tourismus GmbH & Co. KG Source: Navteq

5207.05.2013 Alpstein Tourismus GmbH & Co. KG Source:
Google

5307.05.2013 Alpstein Tourismus GmbH & Co. KG Source: Flickr, Alexander Kachkaev

Quality

Standards and Metadata

Sensors

Source: Breezing

Context

Intelligent Software

Source: Breezing

Smart User Interfaces

Smart Interfaces

Source: Viernest - http://www.flickr.com/photos/viernest/2876225700/

Great Usability and
Product Experience

Mobile Natives

+ 20 IQ Points

Smart TV
Source: Giftss: http://www.flickr.com/photos/amazonsales/7316778004/

Source: Giftss: http://www.flickr.com/photos/amazonsales/7316778004/

Gore-Tex API
Source: USCPSC: http://www.flickr.com/photos/uscpsc/8365508396/

Source: http://www.nzherald.co.nz
Source: Google Project Glass - https://plus.google.com/+projectglass/

Hiking Tour
Alpine Hut Story
Story
User
Summit
Waterfall
Bridge
Hiking Tour

…something
that is not so
smart…

Base Image Source: Flickr User: dsears: http://www.flickr.com/photos/docsearls/5500714140/

big
f……
mess!

WTFPL
Do What the Fuck You Want to
Public Licence

Smart Data
Open Data

Thank You!
Photos: iStockphoto, Flickr, ALPSTEIN Tourismus GmbH & Co.KG, Wikipedia
Martin Soutschek
Research & Development
ALPSTEIN Tourismus GmbH & Co. KG
martin.soutschek@alpstein.com
Tel: +49 (08323) 8006-79
www.alpstein-tourismus.com

Smart Coordinates - The Underlying Magic for a New Age of Outdoor and Tourism Maps

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Smart Coordinates - The Underlying Magic for a New Age of Outdoor and Tourism Maps