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The objective of this report is to provide the reader with a deeper understanding of television and its rapid integration into the fabric of our daily life. With the help of a timeline on page 11, the reader will gain insight into the evolution of television programming and technology and how both had a large impact on the North American culture.
The synopsis of 1981 examines television’s influence on a brand new generation of consumers and discusses the introduction of new HDTV technology. 1981 was also a year that saw the debut of Music Television (MTV), which completely re-shaped the global music industry by broadcasting music videos and encouraging viewers to place more emphasis on the artist’s looks than vocal talent.
The move of the ownership from government hands to corporate network created a greater need for regulation by Canadian Radio-television and Telecommunications Commission. Through the federal Broadcasting Act, CRTC has continued to regulate television in Canada and encourage Canadian programming geared at the multicultural nature of the nation. The Broadcasting Act also ensures that Canadian broadcasting remains in the hands of Canadians and reflects Canadian point of view.
The preliminary overview of television’s place in our society will encourage the reader’s deeper understanding of this popular medium.