10. #BigDJobs
Elizabeth Boling:
"Designer” does not mean “artist” – though lots of
people want to think it does. The job of a designer
is not self-expression, it’s problem-solving."
11. #BigDJobs
Same
DESIGN AS diffe
rent
skill,
PROCESS result
design AS
OUTCOME
28. #BigDJobs
When technology delivers basic needs,
user experience dominates –Donald Norman
29. #BigDJobs
Competitive Advantage
60s&70s 80s&90s 2000s 2000s+
Making Making Making MAKING
Things Things BETTER memorable
experiences
Cheaper BETTER Things
30. #BigDJobs
nce
erie ds
Exp Nee
ser hy of
U c
Hie rar
Adapted from Stephen Anderson (http://amzn.to/zFxjd6)
Sketch by Ben Jordan (http://bigbadcollab.com/)
31. #BigDJobs
nce
erie ds
Exp Nee
ser hy of
U c
Hie rar
Adapted from Stephen Anderson (http://amzn.to/zFxjd6)
Sketch by Ben Jordan (http://bigbadcollab.com/)
32. #BigDJobs
How?
Adapted from Stephen Anderson (http://amzn.to/zFxjd6)
Sketch by Ben Jordan (http://bigbadcollab.com/)
46. #BigDJobs
No one buys
Gender Size of Household
because they’re
Price Age
Interests Education
Location Occupation
Religion Social Class
Income Ethnicity
Nationality
53. #BigDJobs
THE UX STACK
Purpose
WHAT GOAL ARE WE
TRYING TO ACHIEVE?
54. #BigDJobs
THE UX STACK
Purpose Audience
WHAT GOAL ARE WE WHO DO WE NEED TO
TRYING TO ACHIEVE? ACHIEVE THE GOAL?
55. #BigDJobs
THE UX STACK
Purpose Audience Content
WHAT GOAL ARE WE WHO DO WE NEED TO WHAT FEATURES DOES THE
TRYING TO ACHIEVE? ACHIEVE THE GOAL? AUDIENCE NEED?
56. #BigDJobs
THE UX STACK
Purpose Audience Content Design
WHAT GOAL ARE WE WHO DO WE NEED TO WHAT FEATURES DOES THE WHAT IS THE BEST WAY TO
TRYING TO ACHIEVE? ACHIEVE THE GOAL? AUDIENCE NEED? PRESENT THE CONTENT?
57. #BigDJobs
THE UX STACK
Purpose Audience Content Design Technology
WHAT GOAL ARE WE WHO DO WE NEED TO WHAT FEATURES DOES THE WHAT IS THE BEST WAY TO HOW IS THE MESSAGE
TRYING TO ACHIEVE? ACHIEVE THE GOAL? AUDIENCE NEED? PRESENT THE CONTENT? PHYSICALLY PRESENTED?
58. #BigDJobs
Audience
WHO DO WE NEED TO
ACHIEVE THE GOAL?
61. #BigDJobs
Attributes
Gender Size of Household
Price Age
Interests Education
Location Occupation
Religion Social Class
Income Ethnicity
Nationality
62. #BigDJobs
Attributes Circumstances
Gender
Price
Size of Household
Age
Breakfast on a long,
Interests
Location
Education
Occupation
boring commute
Religion Social Class
Income Ethnicity Need to give kids a
Nationality
quick snack
64. #BigDJobs
The Equation of Progress
The Rewired Group
65. #BigDJobs
The Equation of Progress
Progress Making Forces
F1
Push of the
Situation
The Rewired Group
66. #BigDJobs
The Equation of Progress
Progress Making Forces
F1
Push of the
F2
Pull of the
Situation New Solution
The Rewired Group
67. #BigDJobs
The Equation of Progress
Progress Making Forces Progress Hindering Forces
F1
Push of the
F2
Pull of the
F3
Allegiance to
Situation New Solution Past Behavior
The Rewired Group
68. #BigDJobs
The Equation of Progress
Progress Making Forces Progress Hindering Forces
F1
Push of the
F2
Pull of the
F3
Allegiance to Anxiety of
F4
Situation New Solution Past Behavior New Solution
The Rewired Group
69. #BigDJobs
The Equation of Progress
Progress Making Forces Progress Hindering Forces
F1 + F2
Push of the
Situation
Pull of the
New Solution
> F3 + F4
Allegiance to Anxiety of
Past Behavior New Solution
The Rewired Group
70. #BigDJobs
There's a greater emotional aspect to jobs than
we want to give credit for.
Bob Moesta
72. #BigDJobs
Rather than asking customers what they want,
listen to the stories they tell
http://www.forbes.com/sites/jerrymclaughlin/2012/05/01/would-you-do-this-to-boost-sales-by-20-or-more/
75. #BigDJobs
Companies need to regularly ask themselves, ‘Are we in the
steam locomotive business, or the transportation business?’
https://twitter.com/#!/joncarroll/status/154701998082629632