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2010 Trends in Marketing and Advertising
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2010 Trends in Marketing and Advertising

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A recap of my first trip to SXSW. I presented this to my team back at my $largecompany to share the insights I gained from attending. …

A recap of my first trip to SXSW. I presented this to my team back at my $largecompany to share the insights I gained from attending.

Credit: The majority of this content comes from other people, who are credited in the slides.

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  • 1. Trends in Marketing & Advertising 2010
  • 2. the mind is 95% subconscious http://www.flickr.com/photos/9400309@N03/2846446982/
  • 3. simply put: we have very little understanding of our own wants
  • 4. http://www.justdesktopwallpapers.com/images/filmstv/simpsons/1280/homer-simpson-wallpaper-brain.jpg
  • 5. choice can be demotivating
  • 6. http://civileats.com/wp-content/uploads//jam_jars.jpg
  • 7. Jams 6 24 Approach 40% 60% # Try 1.38 1.5 Buy 30% 3% Dan Ariel, Predictably Irrational Iyengar, Lepper (2000)
  • 8. decoy products
  • 9. Dan Ariel, Predictably Irrational
  • 10. 16% 0% 84% Dan Ariel, Predictably Irrational
  • 11. 16% 68% 0% 84% 32% Dan Ariel, Predictably Irrational
  • 12. in reacting we are more similar
  • 13. in reacting we are more similar in expressing we are more dissimilar
  • 14. in reacting we are more similar in expressing we are more dissimilar Neuromarketing
  • 15. there is no language to express what people truly love
  • 16. neuromarketing isn’t new principles in science http://www.idsnews.com/news//mfiles/photos/0000-02-1190485149.jpg
  • 17. neuromarketing isn’t new principles in science it’s new attributes that we couldn’t previously express http://www.idsnews.com/news//mfiles/photos/0000-02-1190485149.jpg
  • 18. emotion is necessary for reason
  • 19. http://www.flickr.com/photos/13612801@N03/3693541798/
  • 20. brains pay attention to what brains care about, not necessarily what the conscious mind cares about. Stephen Anderson
  • 21. brains pay attention to what brains care about, not necessarily what the conscious mind cares about. Q: What does the mind care about? Stephen Anderson
  • 22. brains pay attention to what brains care about, not necessarily what the conscious mind cares about. Q: What does the mind care about? » Surprise, novelty, the unexpected Stephen Anderson
  • 23. brains pay attention to what brains care about, not necessarily what the conscious mind cares about. Q: What does the mind care about? » Surprise, novelty, the unexpected » Fun, playfulness, humor Stephen Anderson
  • 24. brains pay attention to what brains care about, not necessarily what the conscious mind cares about. Q: What does the mind care about? » Surprise, novelty, the unexpected » Fun, playfulness, humor » Varying visuals Stephen Anderson
  • 25. Tempting your Customers http://johnnyholland.org/wp-content/uploads/cpk-card-curiosity1.jpg
  • 26. Playing hard to get
  • 27. Playful Language
  • 28. game mechanics
  • 29. Stephen Anderson, Seductive Interactions @ SXSW 2010
  • 30. Stephen Anderson, Seductive Interactions @ SXSW 2010
  • 31. Stephen Anderson, Seductive Interactions @ SXSW 2010
  • 32. Stephen Anderson, Seductive Interactions @ SXSW 2010
  • 33. Stephen Anderson, Seductive Interactions @ SXSW 2010
  • 34. Stephen Anderson, Seductive Interactions @ SXSW 2010
  • 35. user-centered advertising
  • 36. http://blog.misprintt.net/wp-content/uploads/2007/10/banner_ads.jpg
  • 37. the basic idea: do what you do every day and brands should support that
  • 38. Premium Ad Networks
  • 39. As publishing channels evolve, success metrics will become more varied
  • 40. http://blog.flurry.com/?month=2&year=2010
  • 41. http://blog.flurry.com/?month=2&year=2010
  • 42. So now what?
  • 43. That was fun! GREAT ONLINE EXPERIENCE Stephen Anderson, Seductive Interactions @ SXSW 2010
  • 44. Hmm... WHY was That was fun! that fun? GREAT ONLINE (REVERSE ENGINEERING) EXPERIENCE Stephen Anderson, Seductive Interactions @ SXSW 2010
  • 45. Hmm... WHY was That was fun! that fun? Aha! GREAT ONLINE (REVERSE ENGINEERING) EXPERIENCE Stephen Anderson, Seductive Interactions @ SXSW 2010
  • 46. Hmm... WHY was That was fun! that fun? Aha! GREAT ONLINE (REVERSE ENGINEERING) n huma ology psych EXPERIENCE > human y anolog psychology m h USEFUL TOOLS FOR CREATING.. husyc p n huma ology anolo gy psych n m h huma ology ch husyc psy p Stephen Anderson, Seductive Interactions @ SXSW 2010
  • 47. ??? COGNITIVE SEDUCTION: FUN, HUMOR, PLAYFULNESS, GAME SURPRISE, ??? MECHANICS ??? SOCIAL PSYCHOLOGY / PERSUASION, CHOICE, INFLUENCE SOCIAL DESIGN ??? Stephen Anderson, Seductive Interactions @ SXSW 2010
  • 48. Marcelo Somers msomers@gmail.com @marcelosomers http://marcelosomers.com/