The OpportunityDecember 5, 2011UT DallasOrganizational BehaviorMarcelo SomersBehindCompanies.com
MarceloSomers
Finance ’09MBA ??
By day...
The Syndicate         The Web’s Most Influential Blog Sponsorship NetworkBEHINDCOMPANIES   By night...
We have aproblem                  Marcelo Somers6            BehindCompanies.com
1.7M    2011 Graduates                       Marcelo Somers7                 BehindCompanies.com
1.7M                  2011 Graduates    13.3M     Unemployed                                     Marcelo Somers8          ...
1.7M                  2011 Graduates    13.3M                              120,000                  New Jobs Added        ...
This recession will end...
This one will not...                              $7,000                              $5,250     Average GDP per Capita   ...
In the next 30 years, more peopleworldwide will be graduating through education than since the beginning                  ...
The  THE OPPORTUNITYOpportunity                             Marcelo Somers14                       BehindCompanies.com
The Opportunity is there to develop abest in class skill, to tell a story, to spreadthe word, to be in demand, to satisfy ...
Today’s Topic                      Marcelo Somers16                BehindCompanies.com
Today’s TopicHow can a new undergrad finda great job in today’s toughEconomy?                                     Marcelo ...
But first...      THE OPPORTUNITY                              Marcelo Somers18                        BehindCompanies.com
One size doesn’t fit all.                                 Marcelo Somers19                           BehindCompanies.com
We need a framework to      approach this problem.                                Marcelo Somers20                        ...
@Kraemer                      Marcelo Somers21                BehindCompanies.com
@Kraemer           The UX Stack                          Marcelo Somers22                    BehindCompanies.com
Purpose   Audience      Content         Context            Media                    Marcelo Somers23              BehindCo...
Purpose     THE OPPORTUNITY                             Marcelo Somers24                       BehindCompanies.com
Why are we doing this?                               Marcelo Somers25                         BehindCompanies.com
Why are we doing this?Let’s start with somequestions...                               Marcelo Somers26                    ...
Why are we doing this?What are you excitedor curious about?                               Marcelo Somers27                ...
Why are we doing this?When have you beenhappiest and/or mostfulfilled                               Marcelo Somers28      ...
Why are we doing this?What makes youunique?                               Marcelo Somers29                         BehindC...
An ExampleAccumulated experience can at timesbecome an obstacle in thinkingcreatively. Knowing that “it can’t bedone” beca...
College     Majors               Marcelo Somers31         BehindCompanies.com
Audience     THE OPPORTUNITY                             Marcelo Somers32                       BehindCompanies.com
Who are wecommunicating with?                            Marcelo Somers33                      BehindCompanies.com
We found a job.                         Marcelo Somers34                   BehindCompanies.com
Responsible for conducting moderately complex technical training courses for customers and/or employees in the use of mult...
Responsible for conducting moderately complex technical training courses for customers and/or employees in the use of mult...
Responsible for conducting moderately complex technical training courses for customers and/or employees in the use of mult...
Put yourself in the hiringmanager’s shoes...                                   Marcelo Somers38                           ...
Responsible for conducting moderately complex technical training courses for customers and/or employees in the use of mult...
Put yourself in the hiringmanager’s shoes...Helps people understand things easilyCommunicates wellLearns quicklyComfortabl...
Content     THE OPPORTUNITY                             Marcelo Somers41                       BehindCompanies.com
Marcelo Somers42     BehindCompanies.com
T echn ology                          Marcelo Somers43                    BehindCompanies.com
Le arns     Q uickly                      Marcelo Somers44                BehindCompanies.com
hing,      Teac cates        muni     Com ell         W              Marcelo Somers45        BehindCompanies.com
Marcelo Somers46     BehindCompanies.com
29%            Marcelo Somers47      BehindCompanies.com
Marcelo Somers48     BehindCompanies.com
Marcelo Somers49     BehindCompanies.com
Marcelo Somers50     BehindCompanies.com
50%            Marcelo Somers51      BehindCompanies.com
Who are you?                     Marcelo Somers52               BehindCompanies.com
Who are you?          “My goal is to gain a job where my     skills can be used to help a company”                        ...
Exercise         Write a single sentence that tells an     employer who you are and what you do.                          ...
Context     THE OPPORTUNITY                             Marcelo Somers58                       BehindCompanies.com
The Bad (Great) News        Relationships trump everything.                                      Marcelo Somers59         ...
10 Helps for Every Ask     Don’t wait until you need something to                         build a relationship.           ...
Media              Marcelo Somers61        BehindCompanies.com
Building     Context                Marcelo Somers62          BehindCompanies.com
Not Overnight                     Marcelo Somers67               BehindCompanies.com
Get Creative                    Marcelo Somers71              BehindCompanies.com
Video                   Marcelo Somers72             BehindCompanies.com
TheNext 5Years               Marcelo Somers73         BehindCompanies.com
3 Phases of a Job                          Marcelo Somers74                    BehindCompanies.com
3 Phases of a Job1. Learning                          Marcelo Somers75                    BehindCompanies.com
3 Phases of a Job1. Learning2. Contributing                          Marcelo Somers76                    BehindCompanies.com
3 Phases of a Job1. Learning2. Contributing3. Personal & Professional Growth                                          Marc...
Be     Opportunistic                     Marcelo Somers78               BehindCompanies.com
The only thing any of us are going to regret is if we don’taim big enough. If you don’t feel you are now in aposition to d...
Thank You.            @marcelosomers      me@marcelosomers.com       BehindCompanies.com
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  • Hello
    Am mary ,
    i saw your profile today and became interested in you, i will like to know you the more, and i want you to send an email to my mail so that i can give you my picture for you to know whom i am. Here is my email address (maryjobe86@yahoo.de) I believe we can move from here. I am waiting for your reply in my mail don't send it in the site.
    Remember the distance or color does not matter but love matters allot in life
    (maryjobe86@yahoo.de)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Really like his slides that discuss how you need to ensure that the info you are sharing about yourself is relevant... (Slide 40)
       Reply 
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The Opportunity

  1. 1. The OpportunityDecember 5, 2011UT DallasOrganizational BehaviorMarcelo SomersBehindCompanies.com
  2. 2. MarceloSomers
  3. 3. Finance ’09MBA ??
  4. 4. By day...
  5. 5. The Syndicate The Web’s Most Influential Blog Sponsorship NetworkBEHINDCOMPANIES By night...
  6. 6. We have aproblem Marcelo Somers6 BehindCompanies.com
  7. 7. 1.7M 2011 Graduates Marcelo Somers7 BehindCompanies.com
  8. 8. 1.7M 2011 Graduates 13.3M Unemployed Marcelo Somers8 BehindCompanies.com
  9. 9. 1.7M 2011 Graduates 13.3M 120,000 New Jobs Added November 2011 Unemployed Marcelo Somers9 BehindCompanies.com
  10. 10. This recession will end...
  11. 11. This one will not... $7,000 $5,250 Average GDP per Capita olution $3,500 I ndustri al Rev $1,750 $0 1 1000 1500 1600 1700 1820 1870 1900 1913 1950 1967 1985 2003 Marcelo Somers11 BehindCompanies.com
  12. 12. In the next 30 years, more peopleworldwide will be graduating through education than since the beginning of history. http://www.flickr.com/photos/woodsbarrack/5201095371/
  13. 13. The THE OPPORTUNITYOpportunity Marcelo Somers14 BehindCompanies.com
  14. 14. The Opportunity is there to develop abest in class skill, to tell a story, to spreadthe word, to be in demand, to satisfy realneeds, to run from the mediocre middleand to change everything. – Seth Godin Marcelo Somers15 BehindCompanies.com
  15. 15. Today’s Topic Marcelo Somers16 BehindCompanies.com
  16. 16. Today’s TopicHow can a new undergrad finda great job in today’s toughEconomy? Marcelo Somers17 BehindCompanies.com
  17. 17. But first... THE OPPORTUNITY Marcelo Somers18 BehindCompanies.com
  18. 18. One size doesn’t fit all. Marcelo Somers19 BehindCompanies.com
  19. 19. We need a framework to approach this problem. Marcelo Somers20 BehindCompanies.com
  20. 20. @Kraemer Marcelo Somers21 BehindCompanies.com
  21. 21. @Kraemer The UX Stack Marcelo Somers22 BehindCompanies.com
  22. 22. Purpose Audience Content Context Media Marcelo Somers23 BehindCompanies.com
  23. 23. Purpose THE OPPORTUNITY Marcelo Somers24 BehindCompanies.com
  24. 24. Why are we doing this? Marcelo Somers25 BehindCompanies.com
  25. 25. Why are we doing this?Let’s start with somequestions... Marcelo Somers26 BehindCompanies.com
  26. 26. Why are we doing this?What are you excitedor curious about? Marcelo Somers27 BehindCompanies.com
  27. 27. Why are we doing this?When have you beenhappiest and/or mostfulfilled Marcelo Somers28 BehindCompanies.com
  28. 28. Why are we doing this?What makes youunique? Marcelo Somers29 BehindCompanies.com
  29. 29. An ExampleAccumulated experience can at timesbecome an obstacle in thinkingcreatively. Knowing that “it can’t bedone” because you can recount each ofthe failed attempts in the last 20 years tosolve the problem can be a boat anchoron insight and imagination. This not onlyeffects individuals, but happens tocompanies as they age. – Steve Blank Marcelo Somers30 BehindCompanies.com
  30. 30. College Majors Marcelo Somers31 BehindCompanies.com
  31. 31. Audience THE OPPORTUNITY Marcelo Somers32 BehindCompanies.com
  32. 32. Who are wecommunicating with? Marcelo Somers33 BehindCompanies.com
  33. 33. We found a job. Marcelo Somers34 BehindCompanies.com
  34. 34. Responsible for conducting moderately complex technical training courses for customers and/or employees in the use of multiple products. Marcelo Somers35 BehindCompanies.com
  35. 35. Responsible for conducting moderately complex technical training courses for customers and/or employees in the use of multiple products. Develops and conducts classroom training programs for employees, customers, vendors and/or associates. Marcelo Somers36 BehindCompanies.com
  36. 36. Responsible for conducting moderately complex technical training courses for customers and/or employees in the use of multiple products. Develops and conducts classroom training programs for employees, customers, vendors and/or associates. Coordination of version releases into the training environment and contents of training documentation. Marcelo Somers37 BehindCompanies.com
  37. 37. Put yourself in the hiringmanager’s shoes... Marcelo Somers38 BehindCompanies.com
  38. 38. Responsible for conducting moderately complex technical training courses for customers and/or employees in the use of multiple products. Develops and conducts classroom training programs for employees, customers, vendors and/or associates. Coordination of version releases into the training environment and contents of training documentation. Marcelo Somers39 BehindCompanies.com
  39. 39. Put yourself in the hiringmanager’s shoes...Helps people understand things easilyCommunicates wellLearns quicklyComfortable with technology Marcelo Somers40 BehindCompanies.com
  40. 40. Content THE OPPORTUNITY Marcelo Somers41 BehindCompanies.com
  41. 41. Marcelo Somers42 BehindCompanies.com
  42. 42. T echn ology Marcelo Somers43 BehindCompanies.com
  43. 43. Le arns Q uickly Marcelo Somers44 BehindCompanies.com
  44. 44. hing, Teac cates muni Com ell W Marcelo Somers45 BehindCompanies.com
  45. 45. Marcelo Somers46 BehindCompanies.com
  46. 46. 29% Marcelo Somers47 BehindCompanies.com
  47. 47. Marcelo Somers48 BehindCompanies.com
  48. 48. Marcelo Somers49 BehindCompanies.com
  49. 49. Marcelo Somers50 BehindCompanies.com
  50. 50. 50% Marcelo Somers51 BehindCompanies.com
  51. 51. Who are you? Marcelo Somers52 BehindCompanies.com
  52. 52. Who are you? “My goal is to gain a job where my skills can be used to help a company” Marcelo Somers53 BehindCompanies.com
  53. 53. Exercise Write a single sentence that tells an employer who you are and what you do. Marcelo Somers57 BehindCompanies.com
  54. 54. Context THE OPPORTUNITY Marcelo Somers58 BehindCompanies.com
  55. 55. The Bad (Great) News Relationships trump everything. Marcelo Somers59 BehindCompanies.com
  56. 56. 10 Helps for Every Ask Don’t wait until you need something to build a relationship. Marcelo Somers60 BehindCompanies.com
  57. 57. Media Marcelo Somers61 BehindCompanies.com
  58. 58. Building Context Marcelo Somers62 BehindCompanies.com
  59. 59. Not Overnight Marcelo Somers67 BehindCompanies.com
  60. 60. Get Creative Marcelo Somers71 BehindCompanies.com
  61. 61. Video Marcelo Somers72 BehindCompanies.com
  62. 62. TheNext 5Years Marcelo Somers73 BehindCompanies.com
  63. 63. 3 Phases of a Job Marcelo Somers74 BehindCompanies.com
  64. 64. 3 Phases of a Job1. Learning Marcelo Somers75 BehindCompanies.com
  65. 65. 3 Phases of a Job1. Learning2. Contributing Marcelo Somers76 BehindCompanies.com
  66. 66. 3 Phases of a Job1. Learning2. Contributing3. Personal & Professional Growth Marcelo Somers77 BehindCompanies.com
  67. 67. Be Opportunistic Marcelo Somers78 BehindCompanies.com
  68. 68. The only thing any of us are going to regret is if we don’taim big enough. If you don’t feel you are now in aposition to do the best work of your entire career, to lookback and say ‘I was there’ ‘I did this’ ‘I made this thing areality,’ then we you need to find a new position. Thischance will never come again.We are so lucky that this opportunity even came thisonce.” – John Gruber Marcelo Somers79 BehindCompanies.com
  69. 69. Thank You. @marcelosomers me@marcelosomers.com BehindCompanies.com

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