Case Amadeus ComunicaçãO Interna Transf

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  • 1. Comunicação Corporativa Uma visão da comunicação interna com a ajuda das redes sociais © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 2. © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden Amadeus: líder global em TI para o setor de viagens e turismo management 2,08% 11,44%   Começou em 1987 como o primeiro GDS 11,44% pan-regional do mundo   Em menos de 10 anos conquistou a 52,16% liderança mundial do segmento 22,88%   Em 1999 abriu a filial brasileira   Em 2002 começou a diversificação de negócios
  • 3. © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden Alcance global e atendimento local Munich Bad Homburg Antwerp London Nice Waltham Chicago Madrid Miami Mexico DF Dubai Bangkok Bogota   No Brasil: Sao Paulo   110 funcionários Buenos Aires Sydney   3 escritórios Amadeus sites   4 mil clientes Commercial organisation   + 30 mil usuários
  • 4. comunicação corporativa O cenário e os desafios da © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 5. até
você?
 novidades Como
as
notícias e
 corporativas chegam
 © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 6. © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 7. DIAGNÓSTICO na
maioria
das
empresas...
 Este
é
o
cenário
encontrado
 © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 8. Marke>ng
 Comunicação
 O
fluxo
tradicional.... Recursos
Humanos
 © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 9. Opinião
Própria
 Formadora
de
Opinião
 Empresa
 Empresa
 As
pessoas
estão
na
rede... Colaboram
 Empresa
 © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden Par>cipam

  • 10. sociais O
fluxo
com
mídias © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 11. cultura corporativa [RESTRIÇÕES] [LIBERDADE] Comunicação
sem barreiras cultura de mídias sociais © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 12. cultura corporativa Comunicação
sem barreiras cultura de mídias sociais © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 13. usando as mídias sociais ? Como fazer um projeto de comunicação corporativa © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 14. Experiência Prática © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 15. percepção
 pesquisa
de
 pessoas‐chave
 entrevistas
com
 “ de
comunicação
 análise
do
ambiente
 DIAGNÓSTICO © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden “
  • 16. “ PLANEJAMENTO “ © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden Estratégia de diálogo Objetivos e “milestones” Criação de ambientes sociais Plano Editorial Campanhas de Incentivo Métricas
  • 17. “ [Blog
/
Intranet
]
 Ambiente
Colabora>vo
 Educação
e
Cultura
 PLANEJAMENTO “ [incen>vo]
 Campanhas
Motores
 © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 18. “ PLANEJAMENTO “ inviabilizavam o projeto “Polices” mundiais que © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 19. “ tecnologia internet PLANEJAMENTO “ comunicação © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 20. “IMPLEMENTAÇÃO Campanhas de Incentivo Desenvolvimento do blog (Setup e Conteúdo) Orientação e Acompanhamento Educação e Cultura © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden “
  • 21. intrablog “IMPLEMENTAÇÃO “ © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 22. cultura de rede “IMPLEMENTAÇÃO “ © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 23. cultura de rede “IMPLEMENTAÇÃO “ © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 24. campanhas internas “IMPLEMENTAÇÃO “ © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 25. campanhas internas “IMPLEMENTAÇÃO “ © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 26. “RESULTADOS “ © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 27. “RESULTADOS “ © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 28. “RESULTADOS “ © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden visibilidade internacional
  • 29. “RESULTADOS “ © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden comunidade América Latina
  • 30. “ ~ RESUMO “ © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden
  • 31. André Fróes [11] 4502-1512 andre.froes@amadeus.com OBRIGADO! © copyright 2005- AMADEUS Travel Technology Group S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden