The Hunger Games of StrategyDeadly competition in an era of openness,         sustainability and play       Jean-Michel Vi...
What is Strategy?
Deadly competition•   Hypercompetition (cost + differentiation)•   Blue ocean is hard to find•   Competitive advantages ca...
Disruptive ?
Is Strategizing still relevant?
Three Schools                            A             B                                Products  Key                     ...
How is strategy changing?•   Business models•   Big data analytics•   Sustainability•   Gamification•   Managerial implica...
The classical strategic model                                   MarginThe case of Amazon
What is a business model?  •    Describes how an organization creates,       delivers and captures value       (Chesboroug...
Business Models•The case of Amazon   – R-D and The Kindle   – Building warehouse in NJ and will start collect sales tax•Th...
Three trends that are changing    the rules of the game
The age of big data• Storage and data have grown exponentially• Kryder’s law• Open data trend in both the public and  priv...
The new data ecosystem        Data Mining        & Analysis
The age of algorithms• Algorithm to choose a bra over 50 points @  True&Co https://trueandco.com/• API application and dyn...
Big data Analytics in practice       Technicolor patents base        The age of algorithms• True&Co has built an algorithm...
Mapping asthma for insightsSpot alternative                        Identify key Technological                          tec...
A recent snapshot on asthma
Functional areas where companies do, andshould, focus on using big data andanalytics to improve overall performance       ...
Implications for strategy• Competition, Customers, Competitive  advantage• A switch from getting information to  making se...
Gamification• The use of game design, game thinking and game  mechanics to enhance non-game contexts• To encourage people ...
http://www.youtube.com/watch?v=lGYJyur4FUAYOUTUBE VIDEO CAN YOUGUESS WHAT IT IS ALLABOUT?
Gamification in practice• These are online gamers that are unlocking  the structure of an enzyme active in aids  transmiss...
Implications for strategy• Available data from gamified websites,  applications, and processes indicate potential  improve...
http://www.tagxedo.com/artful/af99b29f29da41ee
Sustainability (CSR)• A stakeholders approach• Very different flavors• Growing commitment (business case, competitivity  i...
Sustainability in practice• Reindustrialization in Europe and in the US• Fortune at the bottom of the pyramid  – Mobile IC...
Implications for strategy• Ability to map, assess and address key  stakeholders… way beyond clients• Delicately assess the...
So…• Big data creates new opportunities for  customization but asks for new skills• Gamification improves attention and  i...
• Strategy is about designing and assessing the  relation between an organization and its  environment• Saying that the en...
Managerial implications• Critical thinking in the age of questioning• The need for situational adaptability• Life long lea...
Multumesc
Jean michel viola masterclass 14th of june
Upcoming SlideShare
Loading in …5
×

Jean michel viola masterclass 14th of june

1,687 views
1,616 views

Published on

Jean-Michel Viola's Masterclass on "Hunger Games of Strategy" , 14th of June at Maastricht School of Management Romania
www.msmro.org

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,687
On SlideShare
0
From Embeds
0
Number of Embeds
943
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • For 20 years I have been studying strategy and I find it more and more difficult to answer this question. All the elements from the PESTEL analysis have turned highly complex. Demographics is one of them. Ex in Brittany where I live thousands of companies are looking for new owners and managers due to reiring plans
  • In todays competition, WT are often easier to spot than SO
  • In todays competition, WT are often easier to spot than SO
  • For 20 years I have been studying strategy and I find it more and more difficult to answer this question.
  • For 20 years I have been studying strategy and I find it more and more difficult to answer this question.
  • Jean michel viola masterclass 14th of june

    1. 1. The Hunger Games of StrategyDeadly competition in an era of openness, sustainability and play Jean-Michel Viola, PhD
    2. 2. What is Strategy?
    3. 3. Deadly competition• Hypercompetition (cost + differentiation)• Blue ocean is hard to find• Competitive advantages can rarely be sustained• H index are decreasing• The case of Mobile in France (64M active sim cards in 2012)
    4. 4. Disruptive ?
    5. 5. Is Strategizing still relevant?
    6. 6. Three Schools A B Products Key Cs uc c e ssfa c to r s A c t iv it ie s C ore C o mp e te nc e
    7. 7. How is strategy changing?• Business models• Big data analytics• Sustainability• Gamification• Managerial implications
    8. 8. The classical strategic model MarginThe case of Amazon
    9. 9. What is a business model? • Describes how an organization creates, delivers and captures value (Chesborough & Rosenbloom, 2002)Technical Economic inputs outputs
    10. 10. Business Models•The case of Amazon – R-D and The Kindle – Building warehouse in NJ and will start collect sales tax•The case of Technicolor – Commoditization of its historic core business (electronic appliances) – Refocus on image technologies – Difficulties to adjust the organization to a shrinking sales base
    11. 11. Three trends that are changing the rules of the game
    12. 12. The age of big data• Storage and data have grown exponentially• Kryder’s law• Open data trend in both the public and private sphere• How to make sense of this for insights and profits?
    13. 13. The new data ecosystem Data Mining & Analysis
    14. 14. The age of algorithms• Algorithm to choose a bra over 50 points @ True&Co https://trueandco.com/• API application and dynamic display http://www.nytimes.com/interactive/2012/02/• Geolocalization to mine for technological growth, partners and competitors
    15. 15. Big data Analytics in practice Technicolor patents base The age of algorithms• True&Co has built an algorithm aver 50 points of data for women to choose a bra• http ://www.nytimes.com/interactive/2012/02/13/us/ html• The case of the USPTO
    16. 16. Mapping asthma for insightsSpot alternative Identify key Technological technological options leaders Identify emerging technological options
    17. 17. A recent snapshot on asthma
    18. 18. Functional areas where companies do, andshould, focus on using big data andanalytics to improve overall performance % of respondants, n=1469, McKinsey Report , 2012 Ideally Currently
    19. 19. Implications for strategy• Competition, Customers, Competitive advantage• A switch from getting information to making sense of information• New organization and new skills• From monopolistic rent to knowledge rents
    20. 20. Gamification• The use of game design, game thinking and game mechanics to enhance non-game contexts• To encourage people to adopt applications and processes, influence how they are used• To help solving problems• Taking advantage of human psychological predispositions to engage in gaming• Augmented reality trend• Smart cities trend
    21. 21. http://www.youtube.com/watch?v=lGYJyur4FUAYOUTUBE VIDEO CAN YOUGUESS WHAT IT IS ALLABOUT?
    22. 22. Gamification in practice• These are online gamers that are unlocking the structure of an enzyme active in aids transmission (Foldit)• http://lemonopoly.org/
    23. 23. Implications for strategy• Available data from gamified websites, applications, and processes indicate potential improvements in areas like user engagement, ROI, data quality, timeliness, or learning
    24. 24. http://www.tagxedo.com/artful/af99b29f29da41ee
    25. 25. Sustainability (CSR)• A stakeholders approach• Very different flavors• Growing commitment (business case, competitivity issue, on the permanent agenda)
    26. 26. Sustainability in practice• Reindustrialization in Europe and in the US• Fortune at the bottom of the pyramid – Mobile ICT in India – Mobile phone markets: smart and dumb• Diversity
    27. 27. Implications for strategy• Ability to map, assess and address key stakeholders… way beyond clients• Delicately assess the CSR business model… if there is any!• Or assess the “good citizen tax” of doing not too bad
    28. 28. So…• Big data creates new opportunities for customization but asks for new skills• Gamification improves attention and involvement from customers and allows for a better knowledge of useage• CSR is about image and norms, creates a lot of noise in terms of ambivalent signals
    29. 29. • Strategy is about designing and assessing the relation between an organization and its environment• Saying that the environment has a growing complexity is still too soft• Strategy is still about designing and assessing the relation but there are much more data to filter and much more bricks to put together for a shorter life span
    30. 30. Managerial implications• Critical thinking in the age of questioning• The need for situational adaptability• Life long learning , short live knowledge
    31. 31. Multumesc

    ×