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Jean michel viola masterclass 14th of june
 

Jean michel viola masterclass 14th of june

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Jean-Michel Viola's Masterclass on "Hunger Games of Strategy" , 14th of June at Maastricht School of Management Romania

Jean-Michel Viola's Masterclass on "Hunger Games of Strategy" , 14th of June at Maastricht School of Management Romania
www.msmro.org

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  • For 20 years I have been studying strategy and I find it more and more difficult to answer this question. All the elements from the PESTEL analysis have turned highly complex. Demographics is one of them. Ex in Brittany where I live thousands of companies are looking for new owners and managers due to reiring plans
  • In todays competition, WT are often easier to spot than SO
  • In todays competition, WT are often easier to spot than SO
  • For 20 years I have been studying strategy and I find it more and more difficult to answer this question.
  • For 20 years I have been studying strategy and I find it more and more difficult to answer this question.

Jean michel viola masterclass 14th of june Jean michel viola masterclass 14th of june Presentation Transcript

  • The Hunger Games of StrategyDeadly competition in an era of openness, sustainability and play Jean-Michel Viola, PhD
  • What is Strategy?
  • Deadly competition• Hypercompetition (cost + differentiation)• Blue ocean is hard to find• Competitive advantages can rarely be sustained• H index are decreasing• The case of Mobile in France (64M active sim cards in 2012)
  • Disruptive ?
  • Is Strategizing still relevant?
  • Three Schools A B Products Key Cs uc c e ssfa c to r s A c t iv it ie s C ore C o mp e te nc e
  • How is strategy changing?• Business models• Big data analytics• Sustainability• Gamification• Managerial implications
  • The classical strategic model MarginThe case of Amazon
  • What is a business model? • Describes how an organization creates, delivers and captures value (Chesborough & Rosenbloom, 2002)Technical Economic inputs outputs
  • Business Models•The case of Amazon – R-D and The Kindle – Building warehouse in NJ and will start collect sales tax•The case of Technicolor – Commoditization of its historic core business (electronic appliances) – Refocus on image technologies – Difficulties to adjust the organization to a shrinking sales base
  • Three trends that are changing the rules of the game
  • The age of big data• Storage and data have grown exponentially• Kryder’s law• Open data trend in both the public and private sphere• How to make sense of this for insights and profits?
  • The new data ecosystem Data Mining & Analysis
  • The age of algorithms• Algorithm to choose a bra over 50 points @ True&Co https://trueandco.com/• API application and dynamic display http://www.nytimes.com/interactive/2012/02/• Geolocalization to mine for technological growth, partners and competitors
  • Big data Analytics in practice Technicolor patents base The age of algorithms• True&Co has built an algorithm aver 50 points of data for women to choose a bra• http ://www.nytimes.com/interactive/2012/02/13/us/ html• The case of the USPTO
  • Mapping asthma for insightsSpot alternative Identify key Technological technological options leaders Identify emerging technological options
  • A recent snapshot on asthma
  • Functional areas where companies do, andshould, focus on using big data andanalytics to improve overall performance % of respondants, n=1469, McKinsey Report , 2012 Ideally Currently
  • Implications for strategy• Competition, Customers, Competitive advantage• A switch from getting information to making sense of information• New organization and new skills• From monopolistic rent to knowledge rents
  • Gamification• The use of game design, game thinking and game mechanics to enhance non-game contexts• To encourage people to adopt applications and processes, influence how they are used• To help solving problems• Taking advantage of human psychological predispositions to engage in gaming• Augmented reality trend• Smart cities trend
  • http://www.youtube.com/watch?v=lGYJyur4FUAYOUTUBE VIDEO CAN YOUGUESS WHAT IT IS ALLABOUT?
  • Gamification in practice• These are online gamers that are unlocking the structure of an enzyme active in aids transmission (Foldit)• http://lemonopoly.org/
  • Implications for strategy• Available data from gamified websites, applications, and processes indicate potential improvements in areas like user engagement, ROI, data quality, timeliness, or learning
  • http://www.tagxedo.com/artful/af99b29f29da41ee
  • Sustainability (CSR)• A stakeholders approach• Very different flavors• Growing commitment (business case, competitivity issue, on the permanent agenda)
  • Sustainability in practice• Reindustrialization in Europe and in the US• Fortune at the bottom of the pyramid – Mobile ICT in India – Mobile phone markets: smart and dumb• Diversity
  • Implications for strategy• Ability to map, assess and address key stakeholders… way beyond clients• Delicately assess the CSR business model… if there is any!• Or assess the “good citizen tax” of doing not too bad
  • So…• Big data creates new opportunities for customization but asks for new skills• Gamification improves attention and involvement from customers and allows for a better knowledge of useage• CSR is about image and norms, creates a lot of noise in terms of ambivalent signals
  • • Strategy is about designing and assessing the relation between an organization and its environment• Saying that the environment has a growing complexity is still too soft• Strategy is still about designing and assessing the relation but there are much more data to filter and much more bricks to put together for a shorter life span
  • Managerial implications• Critical thinking in the age of questioning• The need for situational adaptability• Life long learning , short live knowledge
  • Multumesc