Using Social Media Tools Everything you need to know to Tweet, get LinkedIn, show your Facebook and be a Blogger in 60 minutes or less. Michael S. Sommermeyer Clark County (Nevada) Courts Ashley G. Stollar Georgia Administrative Office of the Courts

What you will learn How to navigate the Social Media landscape. Why you should care about Social Media. How to create a Social Media Strategy for communication and monitoring. An examination of Social Media Tools.

How to navigate the Social Media landscape.

Why you should care about Social Media.

How to create a Social Media Strategy for communication and monitoring.

An examination of Social Media Tools.

The Social Media Landscape

Just the Tip of the Iceberg

Why Should I Care? Three Reasons People are talking about you. Traditional media are no longer the only game in town. Engagement leads to better relationships with your constituents.

Three Reasons

People are talking about you.

Traditional media are no longer the only game in town.

Engagement leads to better relationships with your constituents.

Multiple Channel Communication Media Gatekeepers are less important. Multiple Channels lead to Multiple Strategies. Traditional media vs. new media.

Media Gatekeepers are less important.

Multiple Channels lead to Multiple Strategies.

Traditional media vs. new media.

Risks and Rewards Social Media allows for instant monitoring. Ignore at your peril. Tell your story directly to many audiences. Time intensive and requires diligence. Rapid response.

Social Media allows for instant monitoring.

Ignore at your peril.

Tell your story directly to many audiences.

Time intensive and requires diligence.

Rapid response.

Strategy Must Be Defined You wouldn’t leave on a trip without a map. Certain channels work better for tasks than others. Strategy dictates the channel used. Just because it’s there doesn’t mean you have to use it.

You wouldn’t leave on a trip without a map.

Certain channels work better for tasks than others.

Strategy dictates the channel used.

Just because it’s there doesn’t mean you have to use it.

A Channel for Every Goal Choose channels according to strategy. One channel may not work for every goal. Certain channels require content creation – others require content monitoring.

Choose channels according to strategy.

One channel may not work for every goal.

Certain channels require content creation – others require content monitoring.

Multiple Channel Strategy Blog Facebook Twitter

Twitter A microblog, social networking site. Instant messages less than 140 characters. Massive adoption. Users = Tweeters Messages = Tweets

A microblog, social networking site.

Instant messages less than 140 characters.

Massive adoption.

Users = Tweeters

Messages = Tweets

Court Tweeters

Facebook Facebook a lifestreaming and social network. Allows organizations to create pages. Users join Fan and Group pages.

Facebook a lifestreaming and social network.

Allows organizations to create pages.

Users join Fan and Group pages.

Facebook Groups

What Are People Saying Monitor comments, news and feedback with Google Alerts and RSS

Resources Twitter.com – Build community Facebook.com – Involve constituents Wordpress.org – Create/Distribute content Linkedin.com – Build Professional relationships Google Alerts – Monitor social media

Twitter.com – Build community

Facebook.com – Involve constituents

Wordpress.org – Create/Distribute content

Linkedin.com – Build Professional relationships

Google Alerts – Monitor social media

Discussion: SM in the courtroom Social media tools change the rules. Juror cellphones. Cellphone cameras. Decorum and vigilance required.

Social media tools change the rules.

Juror cellphones.

Cellphone cameras.

Decorum and vigilance required.