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Presentation for Charity web design, covering online donations functionality

Presentation for Charity web design, covering online donations functionality

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Transcript

  • 1.
  • 2. Agenda
    • Introducing the Interaise CMS
    • 3. Interaise CMS key features
    • 4. Web marketing for charities
    • 5. What makes a good website?
    • 6. Getting the most out of your Web donations
    • 7. The Intergage Experience
    • 8. What it will cost
    • 9. The Intergage journey
  • Introducing the InteraiseContent Management System
    Created for you to address challenges in the charity sector in an evermore engaged digital environment.
    Interaise CMS offers:
    • Online Donation Functionality
    • 10. Online Event Sponsorship Pages
    • 11. Personalised or Targeted Fundraising Page Creation
  • Interaise CMS Key Website Features
    Standalone Donation Functionality
    Can be built into any page of your website
    Maximises opportunity to raise donations
  • 12. Interaise CMS Key Website Features
    Online Event Sponsorship Page
    Designed to Incorporate your brand
    Built within your website
    No third party involvement so you don’t pay
    commission on the donations you receive!
  • 13. Interaise CMS Key Website Features
    Personalised or Targeted Fundraising Page
    Creation
    Flexible Functionality
    Can set up fund pages easily and quickly
    Structure multiple event sponsorship
    pages into a master fund page
    Giftaid it
    As standard, all our websites collect the required Gift Aid declarations and allow for Gift Aid export and reporting.
  • 14. The Intergage CMS Website Features
    We have the complete suite of website features that you would expect to find in a market leading Content Management System.
    • Edit content quickly and easily
    • 15. Email marketing tool
    • 16. Membership/user login area
    • 17. On-site advertising tools
    • 18. Article management
    • 19. Image and video manager
    • 20. Ecommerce functionality
    • 21. Embed social media
  • 22. Web Marketing For Charities
    Our team of Web marketing experts can help you to:
    DRIVE more visitors to your site
    INCREASE your charity’s brand awareness
    OPTIMISE your Web pages for maximum conversion
    MEASURE how effective your marketing has been
    MAXIMISE your conversations with a social media
    Strategy tailored to your needs
  • 23. The Social Web
  • 24. The Social Web and Marketing
    Diagram adapted from the book “Social Media Marketing – An Hour A Day”, by Dave Evans
    What has social media done for the market?
  • 25. Search Engine Optimisation
    On-Page VS Off-Page
    On-Page vs Off-Page Optimisation
    Page Rank
  • 26. Search Engine Optimisation (SEO)
    A cost effective way to improve your website’s natural search engine rankings, driving more relevant visitors to your site from all major search engines.
    We can help you:
    • Lay the SEO onsite foundations
    • 27. Ensure your site is fully optimised
    • 28. Research the relevant keywords for your charity
    • 29. Create an on going link building and social search strategy
  • Pay-Per-Click Advertising
    • Puts your organisation in control of your online advertising
    • 30. Only way you can guarantee page 1 rankings
    • 31. We can manage it on your behalf or provide you with the skills
    • 32. Help you to get the lowest cost per conversion and the highest return on investment
    Qualifying charities can receive free advertising on the Google AdWord platform with the Google Grant Scheme. We can help you apply for grants and manage your campaigns.
  • 33. Social Media
    Why should you get involved?
    • Listening opportunities
    • 34. Conversation opportunities
    • 35. Advertising opportunities
    • 36. Brand building
    • 37. The conversation will go on with or without you
    • 38. It is better to be aware of those conversations and get involved
    • 39. You need to do so rapidly
    • 40. You need to be genuine, honest and authentic in all your communications
  • Social Media
    How can we help
    • Show you how to best utilise these social media tools for your charity
    • 41. Consult on social media strategies or manage them on your behalf
    • 42. Help you build relationships with your supporters
  • Digital PR
    • Improve awareness of your cause
    • 43. Gain valuable links to your site to assist your SEO
    • 44. Copywriters create keyword rich, highly optimised:
    - News articles
    - Press releases
    - Blogs
    - Features
    - Website copy
    - Podcast and Video Podcasts
  • 45.
  • 46. Getting The Most Out Of Web Donations
    No relationship with supporters
    SUPPORTERS
  • 47. Getting The Most Out Of Web Donations
    SUPPORTERS
  • 48. The Intergage Experience
    Intergage is a digital marketing agency consisting of more than 20 bright people who are passionate about all things web.
    We are proud to be recommended for our great client service and support
    Intergageltd
  • 49. The Intergage Experience
    The Intergage offering includes:
    • Webhosting at Rackspace
    • 50. Software licence fee
    • 51. 14 training workshops covering Web marketing and
    social media
    • Quarterly Web marketing seminars
    • 52. Primary website domain management and renewal
    • 53. Product updates as soon as they are launched
    • 54. Assigned account manager as your main point of contact
    • 55. Specialist charity-related training courses
    • 56. Regular charity-related website bulletins
    • 57. Bi annual website review
  • The Intergage Journey
    The journey doesn’t end when your website goes live!
    • Introduction
    • 58. Website goals & objectives
    • 59. Marketing concept & presentation
    • 60. Design approved
    • 61. Intergage training
    • 62. Site Launched
    • 63. Proactive customer website management
    • 64. Seminars and bulletins
  • Recent Charities We Worked With
  • 65. Any Questions?
    Thanks for your time

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