How to Avoid the 5 Most Common Mistakes Made in Social Media

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Here is a slide show that indicates the common social media mistakes that many business owners make, and what can be done to rectify it.

Here is a slide show that indicates the common social media mistakes that many business owners make, and what can be done to rectify it.

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  • 1. HOW TO AVOID THE 5 MOST COMMON SOCIAL MEDIA MISTAKES THAT MAY BE COSTING YOUR BUSINESS
  • 2. By the end of these slides you will learn more about ● your current social media online presence- ● The 5 mistakes that professionals are making on their social media profiles that are costing them thousands in profits. ● The unseen harm that is being done to your online reputation and future success-potential for you and your business.
  • 3. Miriam Slozberg ● I am a Canadian mom, author, and internet marketer and social media and SEO specialist. ● I am extremely passionate about internet marketing and social media ● ● Established my online marketing business, Gemini Rising in 2011 which was offering primarily SEO but now I am focusing on social media services. ● I was however not known as a social butterfly as a child since I was very introverted and shy, but I have evolved, became extremely successful in my social media efforts and want to teach you how you can be as well.
  • 4. What I am about to teach will help you to avoid the 5 MOST COMMON mistakes you have been making on your social media profiles and if you apply what you are about to learn, you will: ● start attracting other professionals on your social networks, ● grow your networks substantially ● be truly influential online ● give you more leads, ● more traffic and business.
  • 5. What Social Media Is An ongoing conversation that’s happening RIGHT NOW A promotional channel for quality content distribution A long-term return on investment A steady stream of information for: ● research ● feedback ● building relationships with customers, clients, contacts
  • 6. Popular networks are FACEBOOK - a networking site where you can share pictures, status updates and information, create pages as well as groups. TWITTER- a micro blogging site where you are constantly sharing and gaining new information LINKEDIN - a professional network GOOGLE PLUS - an information sharing network, with communities, and has added SEO benefits if utilized properly. PINTEREST- an image sharing network YOUTUBE - a video sharing network INSTAGRAM - an image sharing network that is used through your mobile phone Klout- An analytic tool that measures your social media engagement
  • 7. WHY SOCIAL MEDIA IS IMPORTANT FOR BUSINESSES The Facts: ● Over 80% of people in the US have at least 1 social media account ● About ⅔ of the global internet population visit social media ● Social media makes up over 17% of all online usage ● Has overtaken email as #1 activity on the web ● Time spent on social networks is growing at 3 times the overall the internet rate accounting for 10% of internet time ● As of February, 2011, there were 156 million public blogs ● Posting almost 1,000,000 blog posts daily
  • 8. ● 13 hours of video is uploaded on YouTube every minute ● 93% of Americans believe companies should have a social media presence ● 85% believe those companies should be interacting with customers ● 100,000,000 videos on YouTube are viewed per day ● Twitter has grown since 2009 1382% ● There are 3,000,000 tweets per day ● 5,000,000,000 minutes are spent on Facebook per day ● 1,000,000,000 links and photos are shared on Facebook per day ● 93% of users believe that all companies should have a social media presence ● 85% of users do not only think that companies should have a presence but must interact with clients and fans in order to maintain business
  • 9. For companies, resistance to social media is futile. HERE’S WHAT YOU TAP INTO WITH SOCIAL MEDIA 1. Public relations 2. Customer Service 3. Loyalty building 4. Collaboration 5. Networking 6. Thought- Leadership 7. Customer Acquisition
  • 10. THE 5 MOST COMMON MISTAKES MADE IN SOCIAL MEDIA MISTAKE #1 What mistakes people make on their profiles often and how it can be avoided so you can create stellar social media profiles from scratch. MISTAKE #2 Why not welcoming new connections will cost you new (and future) business in the long run MISTAKE #3 Not posting enough or posting too often MISTAKE #4 Over promotion …and mistake #5…drum roll….. MISTAKE #5 The type of content that many users put out that are literally repelling others and must be avoided
  • 11. What mistakes people make on their profiles often and how it can be avoided so you can create stellar social media profiles from scratch ● A picture says a lot about you. It is a must to upload an avatar of yourself, always ● It is crucial that you fill up your about me page because people want to read about your likes, dislikes, your experiences, and just about you. ● If you do not have your profession listed, your potential customers are not taking you seriously. ● It is important to list your past educational experiences on your Facebook, Google Plus, as well as LinkedIn, especially because this not only helps those in your networking efforts to know how you became what you did, but reading this helps them connect with you more. ● Fill out your contact information because if you don't, no one will take you seriously.
  • 12. DO YOU WELCOME EVERY NEW ONLINE CONNECTION YOU MAKE? PROBABLY NOT. IT IS TIME TO START! ● If you don’t welcome them you are seen as cold and uncaring. ● You are keeping the doors closed, a simple welcome opens up a lot of doors, more than you would think, a relationship is born by a simple hello or welcome. ● Your new connections will forget about you as you will just be considered as a number, and if you offer something else that another in their circle offers, who will they go to? Answer: Not you. ● Others will hear through the “grapevine” that you are not caring and that can (and will) hurt you in regards to getting new connections. ● You will get into the habit of not greeting people offline, as what you do online spills to your offline world and vice versa.
  • 13. OVER POSTING AND UNDER POSTING. ● Under posting can make you non-existent. Plain and simple. ● Over-posting can annoy and anger your followers to the point that they will leave. (goodbye customer) ● Post on Twitter every 2 hours. ● Post on Facebook and Google Plus around 7 times a day, 2 in the am, 2 in the pm and 3 in the evening. The bigger your network the more you can get away with, no more than 12. ● Over-posting, by far, will hurt your reputation.
  • 14. OVER-PROMOTING? HERE’S WHY OVER-PROMOTING YOUR BUSINESS CAN REALLY PISSING OFF YOUR PROSPECTS ● If you over promote, you look desperate or like a spammer. ● If you say nothing about your business, however, people will not take it seriously either or just won’t know about it ● If there are new announcements, be sure to say it once a week. If your friends or followers are interested they will see it on your pages. ● Only update more than that if a sale you are having is limited or ending soon. ● One way to remind people of what you do is share different content related to your niche. Smart social media marketers know this is the way to go.
  • 15. IT’S OKAY TO BE “EDGY” WITH YOUR CONTENT. HOWEVER DON’T FALL OFF THE EDGE. ● Do not put out anything to do with sexuality, politics, graphic images, jokes or anything overly controversial as that will alienate your fans/friends. ● Keep negativity at bay. Save it for your private journal or call a friend who cares if you need to vent. Keep it off your social media profiles at all costs. ● Realize that nothing is private once it’s online. ● If you have a problem with someone, do not interact with that person unless it is a healthy and respectable debate, but never ever feed the trolls. ● This may not be related to content however, do not buy friends or followers as that will hurt your reputation!
  • 16. Now you Know What Pitfalls to Avoid! What you Must do in Order to Truly Win the Social Media Game is to Position yourself as a Thought-Leader and Be the Influential One in your Niche!
  • 17. WHY IS TRIBE BUILDING IMPORTANT? 1. It’s how new relationships are properly created, which is the foundation for business. 2. Reinforce a positive reputation and positions you as an expert in your niche. 3. You build relationships through contacts that your connections have. 4. Incredible opportunities can come your way through tribe building.
  • 18. 1. Professionals end up joining meaningless “Add Me” groups on Facebook 2. They end up with connections that are there to annoy them instead of either being a business prospect or has connections to good prospects. They are time wasters. 3. These connections are not going to care what you have to say! They are not going to care about the time and energy that you put out to share good and informative content. Aside from the Previously Discussed Pitfalls, Many People Build their Connections the Wrong way!
  • 19. Tribe Building Needs to be Better Understood Building tribes successfully goes beyond avoiding those 5 pitfalls discussed, as well as joining groups that are meant to meet people. Some resources that you can use that will help grow your network are: ● Empire Avenue ● Triberr ● Viral Content Buzz ● Facebook groups that are meant for Tribe Building
  • 20. Thank you for going through this slide presentation, get in contact with me: http://www.miriamslozberg.com http://www.facebook.com/msmir http://twitter.com/msmir